Evaluation of The Web Sites of Shipping Agency: The Case of Kocaeli

Faruk Köseoğlu; Murat Yorulmaz

Makale detayları

Evaluation of The Web Sites of Shipping Agency: The Case of Kocaeli

Yazarlar:

Faruk Köseoğlu | Murat Yorulmaz

Yayıncı:

Kocaeli University

Ana Başlıklar:

Deniz Taşımacılığı ve Nakliye Hizmetleri

Dergi:

Denizcilik Araştırmaları Dergisi: Amfora Vol.3 Issue 6, pp.99-116

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337845

pISSN:

2822-504X

Anahtar kelimeler:

Özet:

 Ship agents are individuals or organizations appointed by the carrier, which is usually their client, to look after the interests of their client and fulfill the duty of representation in the maritime transportation system. The priority in agency is to organize ship-cargo operations in ports as well as to protect the interests of their customers. In this context, agencies are obliged to ensure that the party to which they are assigned receives the fastest and lowest cost service, apart from the technical knowledge available in the loading and unloading requirements of the ships. Therefore, the websites and contents of the agency business, which has a critical importance in terms of maritime trade, come to the fore. The main purpose of this study is to evaluate the websites of ship agency businesses operating in Kocaeli Region in terms of accessibility and usability. Within the scope of the research, some information about the definition, scope, legislation, types of ship agency, technological developments, internet and web 1.0, web 2.0, web 3.0, web 4.0 are included. When the purpose of choosing Kocaeli Region is analyzed on the basis of port authorities in terms of the number of ships, Kocaeli Region ranks 1st every year. For this purpose, shipping agencies operating in Kocaeli Region were identified and the contents of their websites were analyzed. Content analysis is a research method that is carried out by quantitatively examining the codes and summarizing the findings in a scientific way. Content analysis was used to understand the accessibility level and user experience of the websites. According to the research findings, as of 2024, there are 84 ship agency businesses in Kocaeli province, 58 of which are head offices and 26 of which are branches, and 51 of them have active websites. As a result of the examinations, it was determined that ship agency businesses use their websites at a low level of effectiveness.

 Ship agents are individuals or organizations appointed by the carrier, which is usually their client, to look after the interests of their client and fulfill the duty of representation in the maritime transportation system. The priority in agency is to organize ship-cargo operations in ports as well as to protect the interests of their customers. In this context, agencies are obliged to ensure that the party to which they are assigned receives the fastest and lowest cost service, apart from the technical knowledge available in the loading and unloading requirements of the ships. Therefore, the websites and contents of the agency business, which has a critical importance in terms of maritime trade, come to the fore. The main purpose of this study is to evaluate the websites of ship agency businesses operating in Kocaeli Region in terms of accessibility and usability. Within the scope of the research, some information about the definition, scope, legislation, types of ship agency, technological developments, internet and web 1.0, web 2.0, web 3.0, web 4.0 are included. When the purpose of choosing Kocaeli Region is analyzed on the basis of port authorities in terms of the number of ships, Kocaeli Region ranks 1st every year. For this purpose, shipping agencies operating in Kocaeli Region were identified and the contents of their websites were analyzed. Content analysis is a research method that is carried out by quantitatively examining the codes and summarizing the findings in a scientific way. Content analysis was used to understand the accessibility level and user experience of the websites. According to the research findings, as of 2024, there are 84 ship agency businesses in Kocaeli province, 58 of which are head offices and 26 of which are branches, and 51 of them have active websites. As a result of the examinations, it was determined that ship agency businesses use their websites at a low level of effectiveness.

 Ship agents are individuals or organizations appointed by the carrier, which is usually their client, to look after the interests of their client and fulfill the duty of representation in the maritime transportation system. The priority in agency is to organize ship-cargo operations in ports as well as to protect the interests of their customers. In this context, agencies are obliged to ensure that the party to which they are assigned receives the fastest and lowest cost service, apart from the technical knowledge available in the loading and unloading requirements of the ships. Therefore, the websites and contents of the agency business, which has a critical importance in terms of maritime trade, come to the fore. The main purpose of this study is to evaluate the websites of ship agency businesses operating in Kocaeli Region in terms of accessibility and usability. Within the scope of the research, some information about the definition, scope, legislation, types of ship agency, technological developments, internet and web 1.0, web 2.0, web 3.0, web 4.0 are included. When the purpose of choosing Kocaeli Region is analyzed on the basis of port authorities in terms of the number of ships, Kocaeli Region ranks 1st every year. For this purpose, shipping agencies operating in Kocaeli Region were identified and the contents of their websites were analyzed. Content analysis is a research method that is carried out by quantitatively examining the codes and summarizing the findings in a scientific way. Content analysis was used to understand the accessibility level and user experience of the websites. According to the research findings, as of 2024, there are 84 ship agency businesses in Kocaeli province, 58 of which are head offices and 26 of which are branches, and 51 of them have active websites. As a result of the examinations, it was determined that ship agency businesses use their websites at a low level of effectiveness.

 Gemi acenteleri çoğunlukla müşterisi olan taşıyan tarafından atanan ve müşterisinin menfaatlerini gözeten kişi veya kuruluşlar olup, deniz ulaştırma sisteminde temsil görevini yerine getiriler. Acentelikte öncelik, limanlardaki gemi-yük operasyonlarını organize etmenin yanı sıra müşterilerinin menfaatlerini korumaktır. Bu kapsamda acenteler, gemilerin yükleme-tahliye gereksinimlerinde mevcut olan teknik bilgi dışında, atandıkları tarafın en hızlı ve en düşük maliyetle hizmet almalarını sağlamakla yükümlüdürler. Dolayısıyla deniz ticareti açısından kritik öneme sahip acente işletmesinin faaliyetlerini müşterilerine ulaştıracağı web siteleri ve içerikleri ön plana çıkmaktadır. Bu çalışmanın temel amacı, Kocaeli Bölgesinde faaliyet gösteren gemi acente işletmelerinin web sitelerinin erişilebilirlik ve kullanılabilirlik açısından değerlendirilmesidir. Araştırma kapsamında gemi acenteliğinin tanımı, kapsamı, mevzuatı, gemi acentelik türleri, teknolojik gelişmeler, internet ve web 1.0, web 2.0, web 3.0, web 4.0 ile ilgili bazı bilgilere yer verilmiştir. Kocaeli Bölgesinin tercih edilmesindeki amaç gemi sayısı bakımından liman başkanlıkları bazında incelendiğinde Kocaeli Bölgesi her sene 1. sırada yer almaktadır. Bu amaca yönelik olarak Kocaeli Bölgesinde faaliyet gösteren gemi acenteleri belirlenmiş ve web sitelerinin içerikleri analiz edilmiştir. İçerik analizi, kodların nicel olarak incelenmesi ve bulguların bilimsel bir şekilde özetlenmesiyle gerçekleştirilen bir araştırma metodudur. İçerik analizi, web sitelerinin erişilebilirlik düzeyi ve kullanıcı deneyimini anlamak için kullanılmıştır. Araştırma bulgularına göre 2024 yılı itibari ile Kocaeli ilinde 58i merkez ofis, 26sı şube olmak üzere toplam 84 adet gemi acente işletmesinin bulunduğu ve bunlardan 51 tanesinin web sitesinin aktif olduğu tespit edilmiştir. Yapılan incelemeler neticesinde gemi acente işletmelerinin web sitelerini düşük derecede etkin kullandıkları belirlenmiştir.

Makale detayları

Evaluation of The Web Sites of Shipping Agency: The Case of Kocaeli

Yazarlar:

Faruk Köseoğlu | Murat Yorulmaz

Yayıncı:

Kocaeli University

Ana Başlıklar:

Deniz Taşımacılığı ve Nakliye Hizmetleri

Dergi:

Denizcilik Araştırmaları Dergisi: Amfora Vol.3 Issue 6, pp.99-116

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337845

pISSN:

2822-504X

Maritime

Shipping Agencies

Web Sites

Content AnalysisDenizcilik

Gemi Acenteleri

Web Siteleri

İçerik Analizi

Sayı

Makale detayları

Yazarlar: Faruk Köseoğlu | Murat Yorulmaz

Yayıncı: Kocaeli University

Ana Başlıklar: Deniz Taşımacılığı ve Nakliye Hizmetleri

Dergi: Denizcilik Araştırmaları Dergisi: Amfora Vol.3 Issue 6, pp.99-116

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001337845

pISSN: 2822-504X

Sayı

Yazarlar:

Faruk Köseoğlu | Murat Yorulmaz

Yayıncı:

Kocaeli University

Ana Başlıklar:

Deniz Taşımacılığı ve Nakliye Hizmetleri

Dergi:

Denizcilik Araştırmaları Dergisi: Amfora Vol.3 Issue 6, pp.99-116

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001337845

pISSN:

2822-504X