The Roles of Gastronomy Festivals on Travel Motivation and Value Perception: A Study on Domestic Tourists Attending GastroAntep

İbrahim Çekiç

Makale detayları

The Roles of Gastronomy Festivals on Travel Motivation and Value Perception: A Study on Domestic Tourists Attending GastroAntep

Yazarlar:

İbrahim Çekiç

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.13 Issue 2, pp.354-367

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300817

pISSN:

2717-7092

Anahtar kelimeler:

Özet:

 Gastronomy-themed festivals provide destinations with some advantages in publicizing and marketing gastronomic experiences. The way to effectively benefit from these advantages is to know the factors that shape tourists behaviors and to carry out the management of the processes of festivals by taking these experiences into account. This research was conducted in Gaziantep to determine the role of gastronomy festivals on travel motivation and value perception. For the objective of the study, a form with semi-structured and open-ended questions was applied to 88 domestic tourists aged 18 and over who participated in the Gaziantep 5th International Gastronomy Festival. As a result of the analysis made on 79 usable forms, gastronomy festivals contain 8 themes that shape travel motivation: organic foods, local foods, local beverages, geographically marked products, street foods, the desire to know different cultures, innovative applications, and famous chefs; on the other hand, it has been concluded that gastronomy festivals include many factors that shape the value perception, such as taste, diversity, attractiveness, difference, naturalness, etc.

 Gastronomy-themed festivals provide destinations with some advantages in publicizing and marketing gastronomic experiences. The way to effectively benefit from these advantages is to know the factors that shape tourists behaviors and to carry out the management of the processes of festivals by taking these experiences into account. This research was conducted in Gaziantep to determine the role of gastronomy festivals on travel motivation and value perception. For the objective of the study, a form with semi-structured and open-ended questions was applied to 88 domestic tourists aged 18 and over who participated in the Gaziantep 5th International Gastronomy Festival. As a result of the analysis made on 79 usable forms, gastronomy festivals contain 8 themes that shape travel motivation: organic foods, local foods, local beverages, geographically marked products, street foods, the desire to know different cultures, innovative applications, and famous chefs; on the other hand, it has been concluded that gastronomy festivals include many factors that shape the value perception, such as taste, diversity, attractiveness, difference, naturalness, etc.

 Gastronomy-themed festivals provide destinations with some advantages in publicizing and marketing gastronomic experiences. The way to effectively benefit from these advantages is to know the factors that shape tourists behaviors and to carry out the management of the processes of festivals by taking these experiences into account. This research was conducted in Gaziantep to determine the role of gastronomy festivals on travel motivation and value perception. For the objective of the study, a form with semi-structured and open-ended questions was applied to 88 domestic tourists aged 18 and over who participated in the Gaziantep 5th International Gastronomy Festival. As a result of the analysis made on 79 usable forms, gastronomy festivals contain 8 themes that shape travel motivation: organic foods, local foods, local beverages, geographically marked products, street foods, the desire to know different cultures, innovative applications, and famous chefs; on the other hand, it has been concluded that gastronomy festivals include many factors that shape the value perception, such as taste, diversity, attractiveness, difference, naturalness, etc.

 Gastronomi temalı festival organizasyonları destinasyonlara, sahip oldukları gastronomik birikimin tanıtımı ve pazarlanması noktasında bir takım avantajlar sağlamaktadır. Söz konusu avantajlardan etkin bir biçimde yararlanmanın yolu ise turist davranışlarını şekillendiren unsurları bilmek ve festival organizasyonlarına ilişkin süreç yönetimini bu unsurları göz önüne alarak yürütmektir. Bu araştırma gastronomi festivallerinin seyahat motivasyonu ve değer algısı üzerindeki rolünü belirlemek amacı ile Gaziantepte yürütülmüştür. Araştırmanın amaçları doğrultusunda Gaziantep 5. Uluslararası Gastronomi Festivaline katılan 18 yaş ve üzeri 88 yerli turiste içerisinde yarı yapılandırılmış ve açık uçlu sorular bulunan araştırma formu uygulanmıştır. Kullanılabilir durumdaki 79 form üzerinden yapılan analizler neticesinde gastronomi temalı festivallerin destinasyon seçimi üzerinde önemli bir etkisinin olduğu; bu festivallerin organik gıdalar, yöresel yiyecekler, yöresel içecekler, coğrafi işaretli ürün varlığı, sokak yemekleri, farklıkültürleri tanıma isteği, İnovatif uygulamalar ve ünlü şefler olmak üzere seyahat motivasyonu şekillendiren 8 unsuru bünyesinde barındırdığı; söz konusu unsurların ise lezzet, çeşitlilik, çekicilik, farklılık, doğallık gibi değer algısını şekillendiren çok sayıda faktörü içerdiği sonucuna ulaşılmıştır.

Makale detayları

The Roles of Gastronomy Festivals on Travel Motivation and Value Perception: A Study on Domestic Tourists Attending GastroAntep

Yazarlar:

İbrahim Çekiç

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.13 Issue 2, pp.354-367

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300817

pISSN:

2717-7092

Festival

Gastronomy Festival

Travel Motivation

Value Perception

Gastrofest.Festival

Gastronomi Festivali

Seyahat Motivasyonu

Değer Algısı

Gastrofest.

Sayı

Makale detayları

Yazarlar: İbrahim Çekiç

Yayıncı: Karabuk University

Ana Başlıklar: Turizm (Diğer)

Dergi: Journal of Humanities and Tourism Research Vol.13 Issue 2, pp.354-367

Belge Tipi: Makale

Yayın Tarihi: 6/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001300817

pISSN: 2717-7092

Sayı

Yazarlar:

İbrahim Çekiç

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.13 Issue 2, pp.354-367

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300817

pISSN:

2717-7092