The Impact of Social Media on Children's Consumption: Instagram Example

Sinem EYİCE BASEV

doi:https://doi.org/10.26466/opusjsr.1077103

Makale detayları

The Impact of Social Media on Children's Consumption: Instagram Example

Yazarlar:

Sinem EYİCE BASEV

Yayıncı:

İdeal Kent Yayınları

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

OPUS Journal of Society Research 2022 Vol.19 Issue 47, pp.462-476

Belge Tipi:

Makale

Yayın Tarihi:

5/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000540595

Sıklık:

İki Aylık

eISSN:

2791-9862

DOI:

https://doi.org/10.26466/opusjsr.1077103

Özet:

 

The purpose of this study is to look into the effect of parents who frequently post on Instagram, one of the most popular social media platforms, on their children's awareness of consumption. This study will employ a case study, which is a type of qualitative research. The research's participants comprises 20 volunteer mothers with children aged between 5 and 13 who regularly post on their Instagram accounts. Due to the COVID-19 pandemic, it was conducted using Google Meet with the participants that make up the research's study group. An interview form with three questions to determine the demographic characteristics of the study group and eight semi-structured open-ended questions to determine the views of parents who frequently share on their Instagram account on their children's consumption understanding was used as the research's data collection tool. The data were analyzed using the MAXQDA 2018 Program's descriptive analysis technique. It is believed that the findings of the study will aid in the understanding of the trend created by child Instagram users, one of the social media accounts that has a significant impact on the structure and weight of the changing cultural structure socialization agents.

Makale detayları

The Impact of Social Media on Children's Consumption: Instagram Example

Yazarlar: Sinem EYİCE BASEV

Yayıncı: İdeal Kent Yayınları

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: OPUS Journal of Society Research 2022 Vol.19 Issue 47, pp.462-476

Belge Tipi: Makale

Yayın Tarihi: 5/2022

Belge Dili: İngilizce

Document ID (Org No.): 2000540595

Sıklık: İki Aylık

eISSN: 2791-9862

DOI: https://doi.org/10.26466/opusjsr.1077103

Sayı

Yazarlar:

Sinem EYİCE BASEV

Yayıncı:

İdeal Kent Yayınları

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

OPUS Journal of Society Research 2022 Vol.19 Issue 47, pp.462-476

Belge Tipi:

Makale

Yayın Tarihi:

5/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000540595

Sıklık:

İki Aylık

eISSN:

2791-9862

DOI:

https://doi.org/10.26466/opusjsr.1077103