ÜNİVERSİTE ÖĞRENCİSİ SEÇMENLERİN OY VERME KARARLARI ÜZERİNDE SİYASİ PAZARLAMA UNSURLARININ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ALAN ÇALIŞMASI

Ahmet Ünal; Mevlüt TÜRK

Makale detayları

ÜNİVERSİTE ÖĞRENCİSİ SEÇMENLERİN OY VERME KARARLARI ÜZERİNDE SİYASİ PAZARLAMA UNSURLARININ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ALAN ÇALIŞMASI

Yazarlar:

Ahmet Ünal | Mevlüt TÜRK

Yayıncı:

Hitit University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Hitit University Journal of Social Sciences Institute 2020 Vol.13 Issue 1, pp.144-168

Belge Tipi:

Makale

Yayın Tarihi:

6/2020

Belge Dili:

Türkçe

Document ID (Org No.):

2000449694

Sıklık:

İki Yıllık

eISSN:

2757-7449

Özet:

 


This study aims to determine the impact of components of political marketing on voting decisions of voters who are university students. Another aim of the research is to discover the meaning that university students place on voting. In order to collect the data of the research, face-to-face survey method was used. The analysis of data collected from university students were done using frequency and percentage values, and the hypotheses developed afterwards were analyzed using one sample t test. The results of the research revealed that the personality-related features and communication skills of political party leaders and politicians, the institutional communication activities of political parties and the image of political party leaders are effective in university students' decisions to vote for political parties. As a result of the analysis of the research data; it was revealed that university students consider voting as an important citizenship task, an important right granted to them, an opportunity to express their thoughts, and a tool to change things.

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Makale detayları

ÜNİVERSİTE ÖĞRENCİSİ SEÇMENLERİN OY VERME KARARLARI ÜZERİNDE SİYASİ PAZARLAMA UNSURLARININ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ALAN ÇALIŞMASI

Yazarlar: Ahmet Ünal | Mevlüt TÜRK

Yayıncı: Hitit University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Hitit University Journal of Social Sciences Institute 2020 Vol.13 Issue 1, pp.144-168

Belge Tipi: Makale

Yayın Tarihi: 6/2020

Belge Dili: Türkçe

Document ID (Org No.): 2000449694

Sıklık: İki Yıllık

eISSN: 2757-7449

Sayı

Yazarlar:

Ahmet Ünal | Mevlüt TÜRK

Yayıncı:

Hitit University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Hitit University Journal of Social Sciences Institute 2020 Vol.13 Issue 1, pp.144-168

Belge Tipi:

Makale

Yayın Tarihi:

6/2020

Belge Dili:

Türkçe

Document ID (Org No.):

2000449694

Sıklık:

İki Yıllık

eISSN:

2757-7449