Accounting for Marketing: Marketing Performance Through Financial Results

Levent KOSAN

Makale detayları

Accounting for Marketing: Marketing Performance Through Financial Results

Yazarlar:

Levent KOSAN

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2014 Vol.4 Issue 4, pp.276-283

Belge Tipi:

Makale

Yayın Tarihi:

11/2014

Belge Dili:

Türkçe

Document ID (Org No.):

2000822913

Sıklık:

İki Aylık

eISSN:

2146-4405

Özet:

 

Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate the relationship and synergies between marketing and accounting with comparative examples.

Makale detayları

Accounting for Marketing: Marketing Performance Through Financial Results

Yazarlar: Levent KOSAN

Yayıncı: İlhan ÖZTÜRK

Dergi: International Review of Management and Marketing 2014 Vol.4 Issue 4, pp.276-283

Belge Tipi: Makale

Yayın Tarihi: 11/2014

Belge Dili: Türkçe

Document ID (Org No.): 2000822913

Sıklık: İki Aylık

eISSN: 2146-4405

Sayı

Yazarlar:

Levent KOSAN

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2014 Vol.4 Issue 4, pp.276-283

Belge Tipi:

Makale

Yayın Tarihi:

11/2014

Belge Dili:

Türkçe

Document ID (Org No.):

2000822913

Sıklık:

İki Aylık

eISSN:

2146-4405