THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AMONG CEOS AND THE PROFILES OF THEIR FOLLOWERS

Kurtuluş Yılmaz Genç; Yunus Emre Genç

Makale detayları

THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AMONG CEOS AND THE PROFILES OF THEIR FOLLOWERS

Yazarlar:

Kurtuluş Yılmaz Genç | Yunus Emre Genç

Yayıncı:

Giresun University

Ana Başlıklar:

Siyaset Bilimi

Dergi:

Journal of Economics and Administrative Sciences 2019 Vol.5 Issue 1, pp.1-17

Belge Tipi:

Makale

Yayın Tarihi:

6/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000466747

Sıklık:

İki Yıllık

eISSN:

2651-432X

pISSN:

2149-3391

Özet:

 


Social media is now a widespread daily-used communication way. Therefore it is indispensable to avoid its influence on leadership processes. This paper will investigate whether or notthere is a link in between social media usage of CEOs and their followers’ profiles. For this purpose the results of related survey was analyzed using a SPPS packet programme. The participants of this survey come from different countries and this enables a more global outcome. It was found that there are some differences about the affects of social media usage of CEOs on their followers, who are from different sociodemographic backgrounds. Recommendations were given to CEOs based on the findings of this study.

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Makale detayları

THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AMONG CEOS AND THE PROFILES OF THEIR FOLLOWERS

Yazarlar: Kurtuluş Yılmaz Genç | Yunus Emre Genç

Yayıncı: Giresun University

Ana Başlıklar: Siyaset Bilimi

Dergi: Journal of Economics and Administrative Sciences 2019 Vol.5 Issue 1, pp.1-17

Belge Tipi: Makale

Yayın Tarihi: 6/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000466747

Sıklık: İki Yıllık

eISSN: 2651-432X

pISSN: 2149-3391

Sayı

Yazarlar:

Kurtuluş Yılmaz Genç | Yunus Emre Genç

Yayıncı:

Giresun University

Ana Başlıklar:

Siyaset Bilimi

Dergi:

Journal of Economics and Administrative Sciences 2019 Vol.5 Issue 1, pp.1-17

Belge Tipi:

Makale

Yayın Tarihi:

6/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000466747

Sıklık:

İki Yıllık

eISSN:

2651-432X

pISSN:

2149-3391