Investigating Smart Parcel Locker System s in the Framework of Planned Behavior Theory: A Study of Electronic Last Mile Delivery Processes on E-Commerce Platforms

Yavuz Toraman

Makale detayları

Investigating Smart Parcel Locker System s in the Framework of Planned Behavior Theory: A Study of Electronic Last Mile Delivery Processes on E-Commerce Platforms

Yazarlar:

Yavuz Toraman

Yayıncı:

Istanbul University

Dergi:

Journal of Transportation and Logistics Vol.7 Issue 2, pp.303-320

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001282781

pISSN:

2459-1718

Anahtar kelimeler:

Özet:

 As digitalization touches human life at many different points, consumers perceptions toward innovations have been a matter of curiosity for experts. In this context, examining the factors affecting consumer acceptance of new technologies constitute the main problem of the research. The study uses planned behavior theory PBT, which is suitable for the purpose of the research and has been frequently mentioned in the literature. The study also uses structural equation modeling due to the presence of more than one relationship in the PBT model. The study uses the program SmartPLS 3, which has also been frequently used for structural equation modeling in the literature. The results from the reliability and validity analyses of the study data were found to be within accepted values, and thus the SmartPLS 3 path analysis was conducted. The study accepted all its hypotheses except for the H4. Perceived behavioral control PBC variable could not provide reliable data regarding the additional questions included in the study because less than 30 of the participants used locker technology. Because a sufficient number of smart parcel locker users could not be reached and the obtained R² value was 0.122, the research focused on explaining user intent rather than behavior. The fact that PBC affects both intention and behavior indirectly reveal a result to have been obtained that is parallel to the literature. However, with the accelerated use of technology and the spread of parcel lockers to a wider area, the rate of smart parcel locker technology usage in last mile delivery will increase. By benefitting from technology, this study predicts that the last mile delivery process with parcel lockers will be called electronic last mile delivery.

 As digitalization touches human life at many different points, consumers perceptions toward innovations have been a matter of curiosity for experts. In this context, examining the factors affecting consumer acceptance of new technologies constitute the main problem of the research. The study uses planned behavior theory PBT, which is suitable for the purpose of the research and has been frequently mentioned in the literature. The study also uses structural equation modeling due to the presence of more than one relationship in the PBT model. The study uses the program SmartPLS 3, which has also been frequently used for structural equation modeling in the literature. The results from the reliability and validity analyses of the study data were found to be within accepted values, and thus the SmartPLS 3 path analysis was conducted. The study accepted all its hypotheses except for the H4. Perceived behavioral control PBC variable could not provide reliable data regarding the additional questions included in the study because less than 30 of the participants used locker technology. Because a sufficient number of smart parcel locker users could not be reached and the obtained R² value was 0.122, the research focused on explaining user intent rather than behavior. The fact that PBC affects both intention and behavior indirectly reveal a result to have been obtained that is parallel to the literature. However, with the accelerated use of technology and the spread of parcel lockers to a wider area, the rate of smart parcel locker technology usage in last mile delivery will increase. By benefitting from technology, this study predicts that the last mile delivery process with parcel lockers will be called electronic last mile delivery.

 As digitalization touches human life at many different points, consumers perceptions toward innovations have been a matter of curiosity for experts. In this context, examining the factors affecting consumer acceptance of new technologies constitute the main problem of the research. The study uses planned behavior theory PBT, which is suitable for the purpose of the research and has been frequently mentioned in the literature. The study also uses structural equation modeling due to the presence of more than one relationship in the PBT model. The study uses the program SmartPLS 3, which has also been frequently used for structural equation modeling in the literature. The results from the reliability and validity analyses of the study data were found to be within accepted values, and thus the SmartPLS 3 path analysis was conducted. The study accepted all its hypotheses except for the H4. Perceived behavioral control PBC variable could not provide reliable data regarding the additional questions included in the study because less than 30 of the participants used locker technology. Because a sufficient number of smart parcel locker users could not be reached and the obtained R² value was 0.122, the research focused on explaining user intent rather than behavior. The fact that PBC affects both intention and behavior indirectly reveal a result to have been obtained that is parallel to the literature. However, with the accelerated use of technology and the spread of parcel lockers to a wider area, the rate of smart parcel locker technology usage in last mile delivery will increase. By benefitting from technology, this study predicts that the last mile delivery process with parcel lockers will be called electronic last mile delivery.

 Dijitalleşmenin insan hayatına çok farklı noktalarda temas etmesiyle yeniliklerin tüketiciler tarafından algılanması uzmanlar tarafından süreç içerisinde merak konusu olmuştur. Bu bağlamda tüketicilerin yeni teknolojileri kabulünü etkileyen faktörlerin incelenmesi araştırmanın temel problemini oluşturmaktadır. Çalışmada araştırmanın amacına uygun ve literatürde de sıkça değinilen Planlı Davranış Teorisi PDT kullanılmıştır. PDT modelinde birden çok ilişki söz konusu olduğundan çalışmada literatüre uygun olarak yapısal eşitlik modellemesi kullanılmıştır. Ayrıca yapısal eşitlik modellemelerinde sıkça kullanılan Smart PLS 3 programı kullanılmıştır. Çalışma verilerinin güvenilirlik ve geçerlilik analizleri sonuçları kabul edilen değerler aralıklarda bulunmasıyla Smart PLS 3 programı yol analizi yapılmıştır. Çalışmaya ait H4 hipotezi reddedilirken diğerleri kabul edilmiştir. H8 hipotezinde ise negatif diğerlerinde ise pozitif bir etki tespit edilmiştir. Çalışmaya dahil edilen ek sorularda katılımcıların 30undan azı kargomat teknolojisini kullanmadığından dolayı Algılanan Davranışsal Kontrol ADK değişkeni sağlıklı bir şekilde veri sağlayamamıştır. Yeterli sayıda aktif kargomat kullanıcısına ulaşılamadığı ve R² değeri 0.122 olarak elde edildiği için araştırmada davranıştan ziyade kullanıcı niyetinin açıklanmasına odaklanılmıştır. ADKnın niyeti dolaylı olarak hem niyeti hem de davranışı etkilemesi literatüre paralel bir sonuç elde edildiğini göstermektedir. Fakat teknoloji kullanımının tabana yayılımının hızlanmasıyla birlikte kargomatlar fiziksel olarak geniş bir alana yayılmasıyla kargomat teknolojisi son adım teslimatındaki kullanım oranı artacaktır. Kargomatlar son adım teslimatı sürecinde elektronik son adım teslimatı adıyla alt başlık açabileceği öngörülmektedir.

Makale detayları

Investigating Smart Parcel Locker System s in the Framework of Planned Behavior Theory: A Study of Electronic Last Mile Delivery Processes on E-Commerce Platforms

Yazarlar:

Yavuz Toraman

Yayıncı:

Istanbul University

Dergi:

Journal of Transportation and Logistics Vol.7 Issue 2, pp.303-320

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001282781

pISSN:

2459-1718

Theory of Planned Behavior

Logistics

Consumer Behavior

Last Mile Delivery

E-Commerce

Planlı Davranış Teorisi

Lojistik

Tüketici Davranışı

Son Adım Teslimat

E-Ticaret

Planlı Davranış Teorisi

Lojistik

Tüketici Davranışı

Son Adım Teslimat

E-Ticaret

Sayı

Makale detayları

Yazarlar: Yavuz Toraman

Yayıncı: Istanbul University

Dergi: Journal of Transportation and Logistics Vol.7 Issue 2, pp.303-320

Belge Tipi: Makale

Yayın Tarihi: 1/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001282781

pISSN: 2459-1718

Sayı

Yazarlar:

Yavuz Toraman

Yayıncı:

Istanbul University

Dergi:

Journal of Transportation and Logistics Vol.7 Issue 2, pp.303-320

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001282781

pISSN:

2459-1718