THE MEDIATING ROLE OF SOCIAL MEDIA NEWS CONFIRMATION / TRUST IN THE EFFECT OF COVID-19 VACCINE LITERACY ON ATTITUDES TOWARDS VACCINATION

Salih Gürbüz; Bayram Oğuz Aydın

Makale detayları

THE MEDIATING ROLE OF SOCIAL MEDIA NEWS CONFIRMATION / TRUST IN THE EFFECT OF COVID-19 VACCINE LITERACY ON ATTITUDES TOWARDS VACCINATION

Yazarlar:

Salih Gürbüz | Bayram Oğuz Aydın

Yayıncı:

Gumushane University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1286-1316

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300127

pISSN:

2146-3301

Anahtar kelimeler:

Özet:

 The aim of the study is to reveal the mediating role of trust in social media news in the impact of COVID-19 vaccine literacy on individuals attitudes towards vaccines. Individuals living in the central districts of Konya constitute the scope of the study. The study was carried out between 01-28 February 2022. As the data collection tool, The COVID-19 Vaccine Literacy Scale was used which was developed by Biasio et al 2021 and was also adapted to Turkish by 2021 Durmuş et al; Social Media ConfirmationTrust Scale developed by Çömlekçi and Başol 2019 and The Attitudes Towards COVID-19 Vaccine Scale developed by Geniş et al. 2020 was used within the scope of the study. In the research model created in the context of the purpose of the study, COVID-19 Vaccine Literacy X is the independent variable, Attitudes towards the COVID-19 Vaccine is the dependent variable, and ConfirmationTrust in Social Media News is the mediator variable. Findings for the variables showed that participants vaccine literacy M.3.28, social media confirmationtrust M.3.05 and attitudes towards vaccine M.3.43 were above the average. According to the correlation analysis findings, there is a weak positive and significant relationship between social mediaconfirmation trust and COVID-19 Vaccine Literacy r.248; p.000.001. However, no significant relationship was found between other variables. The independent variables of the study, COVID-19 Vaccine Literacy and Social Media ConfirmationConfidence, do not have a significant contribution to explain the dependent variable Attitudes towards COVID-19 Vaccine. Nevertheless, it was observed that COVID-19 vaccine literacy explained the 0.6 variance of the variation in individuals confirmation and trust in social media news  ,061.ConfirmationTrust in Social Media News has no mediating effect on the impact of COVID-19 Vaccine Literacy on Attitudes towards COVID-19 Vaccine. This research is important in that it contributes to the literature by examining the mediating role of social media news confirmationtrust in the impact of Covid-19 vaccine literacy, which is a type of literacy, on attitudes towards vaccines.

 The aim of the study is to reveal the mediating role of trust in social media news in the impact of COVID-19 vaccine literacy on individuals attitudes towards vaccines. Individuals living in the central districts of Konya constitute the scope of the study. The study was carried out between 01-28 February 2022. As the data collection tool, The COVID-19 Vaccine Literacy Scale was used which was developed by Biasio et al 2021 and was also adapted to Turkish by 2021 Durmuş et al; Social Media ConfirmationTrust Scale developed by Çömlekçi and Başol 2019 and The Attitudes Towards COVID-19 Vaccine Scale developed by Geniş et al. 2020 was used within the scope of the study. In the research model created in the context of the purpose of the study, COVID-19 Vaccine Literacy X is the independent variable, Attitudes towards the COVID-19 Vaccine is the dependent variable, and ConfirmationTrust in Social Media News is the mediator variable. Findings for the variables showed that participants vaccine literacy M.3.28, social media confirmationtrust M.3.05 and attitudes towards vaccine M.3.43 were above the average. According to the correlation analysis findings, there is a weak positive and significant relationship between social mediaconfirmation trust and COVID-19 Vaccine Literacy r.248; p.000.001. However, no significant relationship was found between other variables. The independent variables of the study, COVID-19 Vaccine Literacy and Social Media ConfirmationConfidence, do not have a significant contribution to explain the dependent variable Attitudes towards COVID-19 Vaccine. Nevertheless, it was observed that COVID-19 vaccine literacy explained the 0.6 variance of the variation in individuals confirmation and trust in social media news  ,061.ConfirmationTrust in Social Media News has no mediating effect on the impact of COVID-19 Vaccine Literacy on Attitudes towards COVID-19 Vaccine. This research is important in that it contributes to the literature by examining the mediating role of social media news confirmationtrust in the impact of Covid-19 vaccine literacy, which is a type of literacy, on attitudes towards vaccines.

 The aim of the study is to reveal the mediating role of trust in social media news in the impact of COVID-19 vaccine literacy on individuals attitudes towards vaccines. Individuals living in the central districts of Konya constitute the scope of the study. The study was carried out between 01-28 February 2022. As the data collection tool, The COVID-19 Vaccine Literacy Scale was used which was developed by Biasio et al 2021 and was also adapted to Turkish by 2021 Durmuş et al; Social Media ConfirmationTrust Scale developed by Çömlekçi and Başol 2019 and The Attitudes Towards COVID-19 Vaccine Scale developed by Geniş et al. 2020 was used within the scope of the study. In the research model created in the context of the purpose of the study, COVID-19 Vaccine Literacy X is the independent variable, Attitudes towards the COVID-19 Vaccine is the dependent variable, and ConfirmationTrust in Social Media News is the mediator variable. Findings for the variables showed that participants vaccine literacy M.3.28, social media confirmationtrust M.3.05 and attitudes towards vaccine M.3.43 were above the average. According to the correlation analysis findings, there is a weak positive and significant relationship between social mediaconfirmation trust and COVID-19 Vaccine Literacy r.248; p.000.001. However, no significant relationship was found between other variables. The independent variables of the study, COVID-19 Vaccine Literacy and Social Media ConfirmationConfidence, do not have a significant contribution to explain the dependent variable Attitudes towards COVID-19 Vaccine. Nevertheless, it was observed that COVID-19 vaccine literacy explained the 0.6 variance of the variation in individuals confirmation and trust in social media news  ,061.ConfirmationTrust in Social Media News has no mediating effect on the impact of COVID-19 Vaccine Literacy on Attitudes towards COVID-19 Vaccine. This research is important in that it contributes to the literature by examining the mediating role of social media news confirmationtrust in the impact of Covid-19 vaccine literacy, which is a type of literacy, on attitudes towards vaccines.

 The aim of the study is to reveal the mediating role of trust in social media news in the impact of COVID-19 vaccine literacy on individuals attitudes towards vaccines. Individuals living in the central districts of Konya constitute the scope of the study. The study was carried out between 01-28 February 2022. As the data collection tool, The COVID-19 Vaccine Literacy Scale was used which was developed by Biasio et al 2021 and was also adapted to Turkish by 2021 Durmuş et al; Social Media ConfirmationTrust Scale developed by Çömlekçi and Başol 2019 and The Attitudes Towards COVID-19 Vaccine Scale developed by Geniş et al. 2020 was used within the scope of the study. In the research model created in the context of the purpose of the study, COVID-19 Vaccine Literacy X is the independent variable, Attitudes towards the COVID-19 Vaccine is the dependent variable, and ConfirmationTrust in Social Media News is the mediator variable. Findings for the variables showed that participants vaccine literacy M.3.28, social media confirmationtrust M.3.05 and attitudes towards vaccine M.3.43 were above the average. According to the correlation analysis findings, there is a weak positive and significant relationship between social mediaconfirmation trust and COVID-19 Vaccine Literacy r.248; p.000.001. However, no significant relationship was found between other variables. The independent variables of the study, COVID-19 Vaccine Literacy and Social Media ConfirmationConfidence, do not have a significant contribution to explain the dependent variable Attitudes towards COVID-19 Vaccine. Nevertheless, it was observed that COVID-19 vaccine literacy explained the 0.6 variance of the variation in individuals confirmation and trust in social media news  ,061.ConfirmationTrust in Social Media News has no mediating effect on the impact of COVID-19 Vaccine Literacy on Attitudes towards COVID-19 Vaccine. This research is important in that it contributes to the literature by examining the mediating role of social media news confirmationtrust in the impact of Covid-19 vaccine literacy, which is a type of literacy, on attitudes towards vaccines.

Makale detayları

THE MEDIATING ROLE OF SOCIAL MEDIA NEWS CONFIRMATION / TRUST IN THE EFFECT OF COVID-19 VACCINE LITERACY ON ATTITUDES TOWARDS VACCINATION

Yazarlar:

Salih Gürbüz | Bayram Oğuz Aydın

Yayıncı:

Gumushane University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1286-1316

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300127

pISSN:

2146-3301

Literacy

Vaccine literacy

Social media

Covid-19Literacy

Vaccine literacy

Social Media

Covid1 9

Sayı

Makale detayları

Yazarlar: Salih Gürbüz | Bayram Oğuz Aydın

Yayıncı: Gumushane University

Ana Başlıklar: İletişim Çalışmaları

Dergi: Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1286-1316

Belge Tipi: Makale

Yayın Tarihi: 9/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001300127

pISSN: 2146-3301

Sayı

Yazarlar:

Salih Gürbüz | Bayram Oğuz Aydın

Yayıncı:

Gumushane University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1286-1316

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300127

pISSN:

2146-3301