PAZARLAMADA DAĞITIM KANALLARI YÖNETİMİ VE LOJİSTİK MERKEZLERİN GELİŞİMİNDE KÜMELEME YAKLAŞIMI

Tolga DURSUN; Samet GÜRSEV

Makale detayları

PAZARLAMADA DAĞITIM KANALLARI YÖNETİMİ VE LOJİSTİK MERKEZLERİN GELİŞİMİNDE KÜMELEME YAKLAŞIMI

Yazarlar:

Tolga DURSUN | Samet GÜRSEV

Yayıncı:

Marmara University

Dergi:

Oneri 2016 Vol.12 Issue 45, pp.555-568

Belge Tipi:

Makale

Yayın Tarihi:

2/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000565373

Sıklık:

İki Yıllık

eISSN:

2147-5377

pISSN:

1300-0845

Özet:

 

Increasing world trade along with globalization increases logistic activities and thus the importance of the logistics sector.After the introduction of the concept of logistics village it has been observed that they disseminated rapidly mainly because of many advantages they provided Today, in Europe, more than 80 logistics vilalges are in operation at national or international scale; many more are being planned or being constructed.This study provides information about the properties of logistics villages,distribution channels, about existing logistics villages in Europe, and planned logistics villages in Turkey.The study also investigates the properties of locations and qualities of such villages.Logistic clustering criteria are determined for higher efficiencies.

Makale detayları

PAZARLAMADA DAĞITIM KANALLARI YÖNETİMİ VE LOJİSTİK MERKEZLERİN GELİŞİMİNDE KÜMELEME YAKLAŞIMI

Yazarlar: Tolga DURSUN | Samet GÜRSEV

Yayıncı: Marmara University

Dergi: Oneri 2016 Vol.12 Issue 45, pp.555-568

Belge Tipi: Makale

Yayın Tarihi: 2/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000565373

Sıklık: İki Yıllık

eISSN: 2147-5377

pISSN: 1300-0845

Sayı

Yazarlar:

Tolga DURSUN | Samet GÜRSEV

Yayıncı:

Marmara University

Dergi:

Oneri 2016 Vol.12 Issue 45, pp.555-568

Belge Tipi:

Makale

Yayın Tarihi:

2/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000565373

Sıklık:

İki Yıllık

eISSN:

2147-5377

pISSN:

1300-0845