The Potential Place of Tabii in Global Competition: What Do Story Structures Tell Us?

Kemal Çelik

Makale detayları

The Potential Place of Tabii in Global Competition: What Do Story Structures Tell Us?

Yazarlar:

Kemal Çelik

Yayıncı:

Erciyes University

Ana Başlıklar:

İnternet Yayıncılığı

Dergi:

Erciyes İletişim Dergisi Vol.11 Issue 1, pp.35-59

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001310997

pISSN:

1308-3198

Anahtar kelimeler:

Özet:

 This article focuses on TRTs Turkish Radio and Television Corporation digital platform called Tabii, which was launched in 2023. Tabii is a platform constructed with state support during a time when it is becoming progressively challenging to individually counter global content monopolies such as Netflix and Disney. Tabii embraces a kind of eastern tradition and internalizes the values of Turkish Islamic thought under the slogan of stories that unite us. With this approach, Tabii seeks to challenge the previously established and dominant digital platforms or create an alternative space. It is evident that such an endeavor is quite challenging. In this research, focusing on loglines and story structures, the themes and character depth of the series are evaluated. For the purpose of sampling, the 10 most-watched series on the Tabii platform were selected, and their story structures and themes were subjected to structural analysis. In conclusion of this analysis, while Tabiis targeted broadcasting approach and advocated human values are deemed significant, the narrative sentences and story structures employed for their conveyance have been found to be weak. Hence, this article highlights the importance of Tabii platform in the context of communication and content creation in the digital world, emphasizing the potential for conveying their messages more effectively with stronger story structures.

 This article focuses on TRTs Turkish Radio and Television Corporation digital platform called Tabii, which was launched in 2023. Tabii is a platform constructed with state support during a time when it is becoming progressively challenging to individually counter global content monopolies such as Netflix and Disney. Tabii embraces a kind of eastern tradition and internalizes the values of Turkish Islamic thought under the slogan of stories that unite us. With this approach, Tabii seeks to challenge the previously established and dominant digital platforms or create an alternative space. It is evident that such an endeavor is quite challenging. In this research, focusing on loglines and story structures, the themes and character depth of the series are evaluated. For the purpose of sampling, the 10 most-watched series on the Tabii platform were selected, and their story structures and themes were subjected to structural analysis. In conclusion of this analysis, while Tabiis targeted broadcasting approach and advocated human values are deemed significant, the narrative sentences and story structures employed for their conveyance have been found to be weak. Hence, this article highlights the importance of Tabii platform in the context of communication and content creation in the digital world, emphasizing the potential for conveying their messages more effectively with stronger story structures.

 This article focuses on TRTs Turkish Radio and Television Corporation digital platform called Tabii, which was launched in 2023. Tabii is a platform constructed with state support during a time when it is becoming progressively challenging to individually counter global content monopolies such as Netflix and Disney. Tabii embraces a kind of eastern tradition and internalizes the values of Turkish Islamic thought under the slogan of stories that unite us. With this approach, Tabii seeks to challenge the previously established and dominant digital platforms or create an alternative space. It is evident that such an endeavor is quite challenging. In this research, focusing on loglines and story structures, the themes and character depth of the series are evaluated. For the purpose of sampling, the 10 most-watched series on the Tabii platform were selected, and their story structures and themes were subjected to structural analysis. In conclusion of this analysis, while Tabiis targeted broadcasting approach and advocated human values are deemed significant, the narrative sentences and story structures employed for their conveyance have been found to be weak. Hence, this article highlights the importance of Tabii platform in the context of communication and content creation in the digital world, emphasizing the potential for conveying their messages more effectively with stronger story structures.

 Bu makale 2023 yılında yayına başlayan TRTnin dijital platformu Tabiiye odaklanmaktadır. Tabii, bireysel olarak küresel içerik üretici tekellere karşı koymanın oldukça zorlaştığı bir zamanda devlet desteğiyle inşa edilmiş bir platform olarak bizi birleştiren hikayeler sloganıyla bir tür doğu geleneğini, Türk İslam düşüncesinin değerlerini içselleştirmiş bir içerik üretimini benimsemektedir. Bu tavrıyla Tabii, kendisinden önce kurulmuş ve güçlerinin zirvelerinde olan dijital platformlara bir meydan okuma ya da alternatif bir alan açma çabası içindedir. Böyle bir çabanın oldukça zorlu olduğu açıktır. Bu araştırmada yapısal analiz yöntemleri kullanılarak, Tabii platformundaki içeriklerin hikâye yapıları incelenmiştir. Logline ve hikâye yapılarına odaklanılarak, dizilerin temaları ve karakter derinliği değerlendirilmiştir. Örnekleme amacıyla, Tabii platformunda en çok izlenen 10 dizi seçilmiş ve bu dizilerin hikâye yapıları ve temaları yapısal analize tabi tutulmuştur. Bu analiz sonucunda Tabiinin hedeflediği yayın anlayışı ve savunduğu insani değerler önemli bulunurken, bunların aktarımında kullanılan hikaye cümleleri ve hikaye yapıları zayıf bulunmuştur. Bundan dolayı bu makale, dijital dünyadaki iletişim ve içerik üretimi bağlamında Tabii platformunun önemine işaret etmekte ve daha etkili hikâye yapılarıyla mesajlarını daha güçlü bir şekilde iletebileceği üzerinde durmaktadır.

Makale detayları

The Potential Place of Tabii in Global Competition: What Do Story Structures Tell Us?

Yazarlar:

Kemal Çelik

Yayıncı:

Erciyes University

Ana Başlıklar:

İnternet Yayıncılığı

Dergi:

Erciyes İletişim Dergisi Vol.11 Issue 1, pp.35-59

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001310997

pISSN:

1308-3198

Digital platform

Tabii

Logline

Story Structure

Character Analysis.Dijital Platform

Tabii

Logline

Hikaye Yapısı

Karakter Analizi.

Sayı

Makale detayları

Yazarlar: Kemal Çelik

Yayıncı: Erciyes University

Ana Başlıklar: İnternet Yayıncılığı

Dergi: Erciyes İletişim Dergisi Vol.11 Issue 1, pp.35-59

Belge Tipi: Makale

Yayın Tarihi: 1/2024

Belge Dili: İngilizce

Document ID (Org No.): 2001310997

pISSN: 1308-3198

Sayı

Yazarlar:

Kemal Çelik

Yayıncı:

Erciyes University

Ana Başlıklar:

İnternet Yayıncılığı

Dergi:

Erciyes İletişim Dergisi Vol.11 Issue 1, pp.35-59

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001310997

pISSN:

1308-3198