CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Katalin JÄCKEL; Mónika FODOR; ágnes CSİSZÁRİK-KOCSİR; András MEDVE

Makale detayları

CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Yazarlar:

Katalin JÄCKEL | Mónika FODOR | ágnes CSİSZÁRİK-KOCSİR | András MEDVE

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Social Sciences and Humanity Studies 2014 Vol.6 Issue 2, pp.12-19

Belge Tipi:

Makale

Yayın Tarihi:

11/2014

Belge Dili:

Türkçe

Document ID (Org No.):

2000820010

Sıklık:

İki Yıllık

eISSN:

1309-8063

Özet:

 

In this paper we present the sub results of a primer research project process. The  main objective of survey was to explore the effect of the digitalization onto the  media consumption habits, with a strange look onto the print and the on-line pay  contents. During the research we applied qualitative and quantitative methods. We  analysed the most important changes of the media consumption preferences with  the help of expert interviews and consumers surveys taking the influencing role of  the international trends onto consideration. Based on the results of the research  can be characterised the main target groups of on-line pay contents and the print  mediums.

Makale detayları

CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Yazarlar: Katalin JÄCKEL | Mónika FODOR | ágnes CSİSZÁRİK-KOCSİR | András MEDVE

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Social Sciences and Humanity Studies 2014 Vol.6 Issue 2, pp.12-19

Belge Tipi: Makale

Yayın Tarihi: 11/2014

Belge Dili: Türkçe

Document ID (Org No.): 2000820010

Sıklık: İki Yıllık

eISSN: 1309-8063

Sayı

Yazarlar:

Katalin JÄCKEL | Mónika FODOR | ágnes CSİSZÁRİK-KOCSİR | András MEDVE

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Social Sciences and Humanity Studies 2014 Vol.6 Issue 2, pp.12-19

Belge Tipi:

Makale

Yayın Tarihi:

11/2014

Belge Dili:

Türkçe

Document ID (Org No.):

2000820010

Sıklık:

İki Yıllık

eISSN:

1309-8063