DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Nahit Erdem KÖKER Aylin GÖZTAŞ; Aylin GÖZTAŞ

Makale detayları

DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Yazarlar:

Nahit Erdem KÖKER Aylin GÖZTAŞ | Aylin GÖZTAŞ

Yayıncı:

Yasar University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Yaşar University 2010 Vol.5 Issue 20, pp.3331-3347

Belge Tipi:

Makale

Yayın Tarihi:

5/2010

Belge Dili:

İngilizce

Document ID (Org No.):

2000691915

Sıklık:

Aylık

pISSN:

1305-970X

Özet:

 


The topics explicated in this abstract are communication strategies, online branding, city promotion and branding studies of municipalities, the usage of internet and web sites in creating and developing a city brand. Within the paper, the websites of Sydney, London, Paris, Rome and NewYork(respectively  ‐2006) are campared with the websites of Paris, Sydney, London, Rome and NewYork(respectively‐2009) by website analysis method. The aim of this study is to identify if there occurs a positive relation between the websites of the cities and The Anholt‐GMI City Brands Index.  The official web sites of municipalities of the first best 5 cities  under The Anholt‐GMI City Brands Index are also analyzed within the abstract.  

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Makale detayları

DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Yazarlar: Nahit Erdem KÖKER Aylin GÖZTAŞ | Aylin GÖZTAŞ

Yayıncı: Yasar University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Yaşar University 2010 Vol.5 Issue 20, pp.3331-3347

Belge Tipi: Makale

Yayın Tarihi: 5/2010

Belge Dili: İngilizce

Document ID (Org No.): 2000691915

Sıklık: Aylık

pISSN: 1305-970X

Sayı

Yazarlar:

Nahit Erdem KÖKER Aylin GÖZTAŞ | Aylin GÖZTAŞ

Yayıncı:

Yasar University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Yaşar University 2010 Vol.5 Issue 20, pp.3331-3347

Belge Tipi:

Makale

Yayın Tarihi:

5/2010

Belge Dili:

İngilizce

Document ID (Org No.):

2000691915

Sıklık:

Aylık

pISSN:

1305-970X