Evaluation of the Effect of Works Production for the Covid-19 Pandemic Process on Visual Perception with the Conceptual Design Approach

Emel Birol

Makale detayları

Evaluation of the Effect of Works Production for the Covid-19 Pandemic Process on Visual Perception with the Conceptual Design Approach

Yazarlar:

Emel Birol

Yayıncı:

Gaziantep University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Gaziantep Üniversitesi Sosyal Bilimler Dergisi Vol.22 Issue 4, pp.1156-1174

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001301831

pISSN:

1303-0094

Anahtar kelimeler:

Özet:

 During the Covid-19 pandemic process, countries have undertaken important responsibilities in all areas to inform the public and raise awareness of the measures. In this process, published photos, videos, social media posts, posters, infographics, etc. the importance of visually oriented informative communication tools has come to the fore even more. It can be said that among these visual studies mentioned, especially those that deal with the conceptual design approach, play an active role in making the information easy to learn. Conceptual designs are images that represent an event, thought, or situation. In this context, visuals were designed by experts in the field for the Covid-19 outbreak with a conceptual design approach. A survey study was conducted with 422 participants in order to investigate the effects of the designs on the audience, on raising awareness and on visual perception in terms of socio-demographic variables. For the survey, the necessary permission was obtained from the Ethics Committee of Istanbul Gedik University with the date 09.11.2022 and the number E-56365223-050.01.04-2022.137548.13-387. Administrative and academic staff and students working at foundation universities on the Anatolian side of Istanbul, selected by the judicial sampling method, were included in the study, the main mass of which was the administrative and academic staff working at universities in Istanbul and students studying. Descriptive and relational scanning methods were used in the study. The data of the study were collected in two dimensions in the context of visual design principles and visual design elements through the designs created with the conceptual design approach for the Covid-19 epidemic by experts in the field. The analyzes of the data belonging to both dimensions were made with the t test and ANOVA tests in SPSS software. As a result of the analyzes, it was determined that the socio-demographic characteristics and visual perceptions of the participants were affected in the statistical values of both dimensions.

 During the Covid-19 pandemic process, countries have undertaken important responsibilities in all areas to inform the public and raise awareness of the measures. In this process, published photos, videos, social media posts, posters, infographics, etc. the importance of visually oriented informative communication tools has come to the fore even more. It can be said that among these visual studies mentioned, especially those that deal with the conceptual design approach, play an active role in making the information easy to learn. Conceptual designs are images that represent an event, thought, or situation. In this context, visuals were designed by experts in the field for the Covid-19 outbreak with a conceptual design approach. A survey study was conducted with 422 participants in order to investigate the effects of the designs on the audience, on raising awareness and on visual perception in terms of socio-demographic variables. For the survey, the necessary permission was obtained from the Ethics Committee of Istanbul Gedik University with the date 09.11.2022 and the number E-56365223-050.01.04-2022.137548.13-387. Administrative and academic staff and students working at foundation universities on the Anatolian side of Istanbul, selected by the judicial sampling method, were included in the study, the main mass of which was the administrative and academic staff working at universities in Istanbul and students studying. Descriptive and relational scanning methods were used in the study. The data of the study were collected in two dimensions in the context of visual design principles and visual design elements through the designs created with the conceptual design approach for the Covid-19 epidemic by experts in the field. The analyzes of the data belonging to both dimensions were made with the t test and ANOVA tests in SPSS software. As a result of the analyzes, it was determined that the socio-demographic characteristics and visual perceptions of the participants were affected in the statistical values of both dimensions.

 During the Covid-19 pandemic process, countries have undertaken important responsibilities in all areas to inform the public and raise awareness of the measures. In this process, published photos, videos, social media posts, posters, infographics, etc. the importance of visually oriented informative communication tools has come to the fore even more. It can be said that among these visual studies mentioned, especially those that deal with the conceptual design approach, play an active role in making the information easy to learn. Conceptual designs are images that represent an event, thought, or situation. In this context, visuals were designed by experts in the field for the Covid-19 outbreak with a conceptual design approach. A survey study was conducted with 422 participants in order to investigate the effects of the designs on the audience, on raising awareness and on visual perception in terms of socio-demographic variables. For the survey, the necessary permission was obtained from the Ethics Committee of Istanbul Gedik University with the date 09.11.2022 and the number E-56365223-050.01.04-2022.137548.13-387. Administrative and academic staff and students working at foundation universities on the Anatolian side of Istanbul, selected by the judicial sampling method, were included in the study, the main mass of which was the administrative and academic staff working at universities in Istanbul and students studying. Descriptive and relational scanning methods were used in the study. The data of the study were collected in two dimensions in the context of visual design principles and visual design elements through the designs created with the conceptual design approach for the Covid-19 epidemic by experts in the field. The analyzes of the data belonging to both dimensions were made with the t test and ANOVA tests in SPSS software. As a result of the analyzes, it was determined that the socio-demographic characteristics and visual perceptions of the participants were affected in the statistical values of both dimensions.

 Covid-19 pandemi sürecinde, ülkeler, toplumu bilgilendirmek ve onları önlemler konusunda bilinçlendirmek için her alanda önemli sorumluluklar üstlenmiştir. Bu süreçte, yayınlanan fotoğraflar, videolar, sosyal medya postları, afişler, infografikler vb. görsel odaklı çalışmaların önemi daha fazla ön plana çıkmıştır. Bahsedilen bu görsel çalışmalardan özellikle kavramsal tasarım yaklaşımının ele alındığı çalışmaların, bilginin kolay öğrenilebilir olmasında etken bir rol oynadığı söylenebilir. Kavramsal tasarımlar, bir olay, düşünce veya durumu simgeleyen görsellerdir. Bu kapsamda, kavramsal tasarım yaklaşımı ile Covid-19 pandemi süreci için alanında uzman kişiler tarafından tasarım çalışmaları hazırlanmıştır. Hazırlanan tasarımların izleyicilerde, farkındalık yaratma ve görsel algı üzerindeki etkilerini sosyo-demografik değişkenler açısından araştırmak amacıyla 422 katılımcı ile bir anket çalışması yürütülmüştür. Anket çalışması için İstanbul Gedik Üniversitesi Etik Kurulundan 09.11.2022 tarih ve E-56365223-050.01.04-2022.137548.13-387 sayısıyla gerekli izin alınmıştır. Ana kütlesi, İstanbuldaki üniversitelerde çalışan idari ve akademik personel ile eğitim gören öğrenciler olan çalışmaya, yargısal örnekleme yöntemi ile seçilen İstanbul Anadolu yakasındaki vakıf üniversitelerinde çalışan idari ve akademik personel ile öğrenciler dâhil edilmiştir. Çalışmada betimsel ve bağıntısal tarama yöntemi kullanılmış ve çalışmanın verileri, alanında uzman kişiler tarafından Covid-19 salgını için kavramsal tasarım yaklaşımı ile oluşturulmuş tasarımlar üzerinden görsel tasarım ilkeleri ve görsel tasarım elemanları bağlamında iki boyutta toplanmıştır. Her iki boyuta ait verilerin analizleri, SPSS yazılımında t testi ve ANOVA testleri ile yapılmıştır. Analizler sonucunda her iki boyuta ait istatiksel değerlerde katılımcıların sosyo-demografik özellikleri ile görsel algılarının etkilendiği tespit edilmiştir.

Makale detayları

Evaluation of the Effect of Works Production for the Covid-19 Pandemic Process on Visual Perception with the Conceptual Design Approach

Yazarlar:

Emel Birol

Yayıncı:

Gaziantep University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Gaziantep Üniversitesi Sosyal Bilimler Dergisi Vol.22 Issue 4, pp.1156-1174

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001301831

pISSN:

1303-0094

Covid-19 pandemic

Visual communication design

Conceptual design

Visual perception.Covid-19 pandemi

Görsel iletişim tasarımı

Kavramsal tasarım

Görsel algı.

Sayı

Makale detayları

Yazarlar: Emel Birol

Yayıncı: Gaziantep University

Ana Başlıklar: İletişim ve Medya Çalışmaları

Dergi: Gaziantep Üniversitesi Sosyal Bilimler Dergisi Vol.22 Issue 4, pp.1156-1174

Belge Tipi: Makale

Yayın Tarihi: 10/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001301831

pISSN: 1303-0094

Sayı

Yazarlar:

Emel Birol

Yayıncı:

Gaziantep University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Gaziantep Üniversitesi Sosyal Bilimler Dergisi Vol.22 Issue 4, pp.1156-1174

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001301831

pISSN:

1303-0094