Public Relations

Hıdır Polat

Makale detayları

Public Relations - Artificial Intelligence Relationship from the Perspective of Turkish Academy: A Meta-Thematic Analysis

Yazarlar:

Hıdır Polat

Yayıncı:

Ataturk University

Ana Başlıklar:

Public Relations

Dergi:

Contemporary Issues of Communication Vol.2 Issue 2, pp.2-10

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001299818

pISSN:

2980-1524

Anahtar kelimeler:

Özet:

 The digitalized and globalized world has transformed societies, institutions, and individuals, resulting in significant changes in communication. These changes have created different roles and qualifications for public relations professionals. To succeed, these professionals must closely follow, integrate, and specialize in these changes. Additionally, the modern public relations industry has become reliant on artificial intelligence software across all sectors. However, studies indicate insufficiency in the use of artificial intelligence AI in public relations. Therefore, this research aims to examine the role of AI by analyzing perspectives within the Turkish academic community regarding its use in public relations. Additionally, this study seeks to identify potential solutions for industry professionals. A qualitative research design, specifically a case study, was implemented to accomplish these objectives. Taking into account the document analysis technique employed to gather data, this research identifies AIs benefits and limitations in public relations. The data sets were analyzed using the meta-thematic analysis technique incorporated in the MAXQDA 2020 package program. The results indicate that artificial intelligence possesses vast potential in the context of public relations. Its contributions are noteworthy in the domains of media monitoring, tracking, reporting, content generation, social media management, as well as effective crisis and campaign management. Public relations experts are recommended to monitor advancements in AI, promote the integration of individuals and organizations, and regulate its impact.

 The digitalized and globalized world has transformed societies, institutions, and individuals, resulting in significant changes in communication. These changes have created different roles and qualifications for public relations professionals. To succeed, these professionals must closely follow, integrate, and specialize in these changes. Additionally, the modern public relations industry has become reliant on artificial intelligence software across all sectors. However, studies indicate insufficiency in the use of artificial intelligence AI in public relations. Therefore, this research aims to examine the role of AI by analyzing perspectives within the Turkish academic community regarding its use in public relations. Additionally, this study seeks to identify potential solutions for industry professionals. A qualitative research design, specifically a case study, was implemented to accomplish these objectives. Taking into account the document analysis technique employed to gather data, this research identifies AIs benefits and limitations in public relations. The data sets were analyzed using the meta-thematic analysis technique incorporated in the MAXQDA 2020 package program. The results indicate that artificial intelligence possesses vast potential in the context of public relations. Its contributions are noteworthy in the domains of media monitoring, tracking, reporting, content generation, social media management, as well as effective crisis and campaign management. Public relations experts are recommended to monitor advancements in AI, promote the integration of individuals and organizations, and regulate its impact.

 The digitalized and globalized world has transformed societies, institutions, and individuals, resulting in significant changes in communication. These changes have created different roles and qualifications for public relations professionals. To succeed, these professionals must closely follow, integrate, and specialize in these changes. Additionally, the modern public relations industry has become reliant on artificial intelligence software across all sectors. However, studies indicate insufficiency in the use of artificial intelligence AI in public relations. Therefore, this research aims to examine the role of AI by analyzing perspectives within the Turkish academic community regarding its use in public relations. Additionally, this study seeks to identify potential solutions for industry professionals. A qualitative research design, specifically a case study, was implemented to accomplish these objectives. Taking into account the document analysis technique employed to gather data, this research identifies AIs benefits and limitations in public relations. The data sets were analyzed using the meta-thematic analysis technique incorporated in the MAXQDA 2020 package program. The results indicate that artificial intelligence possesses vast potential in the context of public relations. Its contributions are noteworthy in the domains of media monitoring, tracking, reporting, content generation, social media management, as well as effective crisis and campaign management. Public relations experts are recommended to monitor advancements in AI, promote the integration of individuals and organizations, and regulate its impact.

 The digitalized and globalized world has transformed societies, institutions, and individuals, resulting in significant changes in communication. These changes have created different roles and qualifications for public relations professionals. To succeed, these professionals must closely follow, integrate, and specialize in these changes. Additionally, the modern public relations industry has become reliant on artificial intelligence software across all sectors. However, studies indicate insufficiency in the use of artificial intelligence AI in public relations. Therefore, this research aims to examine the role of AI by analyzing perspectives within the Turkish academic community regarding its use in public relations. Additionally, this study seeks to identify potential solutions for industry professionals. A qualitative research design, specifically a case study, was implemented to accomplish these objectives. Taking into account the document analysis technique employed to gather data, this research identifies AIs benefits and limitations in public relations. The data sets were analyzed using the meta-thematic analysis technique incorporated in the MAXQDA 2020 package program. The results indicate that artificial intelligence possesses vast potential in the context of public relations. Its contributions are noteworthy in the domains of media monitoring, tracking, reporting, content generation, social media management, as well as effective crisis and campaign management. Public relations experts are recommended to monitor advancements in AI, promote the integration of individuals and organizations, and regulate its impact.

Makale detayları

Public Relations - Artificial Intelligence Relationship from the Perspective of Turkish Academy: A Meta-Thematic Analysis

Yazarlar:

Hıdır Polat

Yayıncı:

Ataturk University

Ana Başlıklar:

Public Relations

Dergi:

Contemporary Issues of Communication Vol.2 Issue 2, pp.2-10

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001299818

pISSN:

2980-1524

Artificial intelligence

Meta-thematic analysis

Qualitative analysis

MAXQDA

Sayı

Makale detayları

Public Relations - Artificial Intelligence Relationship from the Perspective of Turkish Academy: A Meta-Thematic Analysis

Yazarlar: Hıdır Polat

Yayıncı: Ataturk University

Ana Başlıklar: Public Relations

Dergi: Contemporary Issues of Communication Vol.2 Issue 2, pp.2-10

Belge Tipi: Makale

Yayın Tarihi: 9/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001299818

pISSN: 2980-1524

Public relations

Artificial intelligence

Meta-thematic analysis

Qualitative analysis

MAXQDA

Sayı

Yazarlar:

Hıdır Polat

Yayıncı:

Ataturk University

Ana Başlıklar:

Public Relations

Dergi:

Contemporary Issues of Communication Vol.2 Issue 2, pp.2-10

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001299818

pISSN:

2980-1524