Awareness Building Towards Tourist Guiding Profession: The Semiotic Analysis

Bahadır İnanç Özkan; Tuğçe Özoğul Balyalı; Ezgi Bayram Öz

Makale detayları

Awareness Building Towards Tourist Guiding Profession: The Semiotic Analysis

Yazarlar:

Bahadır İnanç Özkan | Tuğçe Özoğul Balyalı | Ezgi Bayram Öz

Yayıncı:

Hitit University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Hitit Sosyal Bilimler Dergisi Vol.18 Issue 2, pp.622-637

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354491

pISSN:

2757-7449

Anahtar kelimeler:

Özet:

 Today, images created with artificial intelligence generate awareness in the minds of individuals by creating images related to any subject. Studies investigating how such images convey meaning to individuals are still limited. The study examines which elements come to the fore in the artificial intelligence-supported images shared for tourist guides on the Tourist Guides Solidarity Platform. In this direction, semiotic analysis was applied in the study. The research is exploratory. All images 92 images shared on the platforms WhatsApp application on 10022024 were evaluated. The images subject to the study were analyzed using the MAXQDA data analysis program. The visuals mainly focused on cultural tourism, and the main subject of the images was cultural tourism. The images were checked by all researchers, codes and themes were created by reaching a consensus. As a result of the study, three themes emerged. These are; tourist attractions, roles, and characteristics themes. Tourist attractions are divided into subcategories as historical structures, ancient cities, natural structures and tourist activities. It was observed that historical structures came to the fore in the spatial descriptions of the relevant images. While the narrating role of the guides is prominent in the images, the roles of guiding, stimulating curiosity, protective, communicating and helpful are among those emphasized. Under the theme of characteristics; it has been determined that in addition to the feature of tourist guiding being one of the oldest professions in the world, the emotional aspect of professional tourist guides, their being creators of unforgettable memories and their being respectful to different social structures are emphasized. The narrator role of the guides came to the fore in the visuals. It was also determined that professional tourist guides respect for different social structures was emphasized. It is thought that the analysis of these images will contribute to the understanding of the meaning and importance of the tourist guiding profession. It can be said that these analyzed images are important in terms of determining how the professional tour guiding profession is perceived and creating awareness of the effects and qualities of this profession. In the future, research can be conducted to determine what artificial intelligence visuals mean for tourist guides, local and foreign tourists. In addition, as a result of the increase in artificial intelligence-supported visuals, research can be conducted in which the research in the field is diversified and the meaning and importance of the professional tourist guiding profession can be emphasized using different techniques. The semiotic approach in this research can be used to design informative and interesting educational materials to improve the understanding of the tourist guiding profession.

 Today, images created with artificial intelligence generate awareness in the minds of individuals by creating images related to any subject. Studies investigating how such images convey meaning to individuals are still limited. The study examines which elements come to the fore in the artificial intelligence-supported images shared for tourist guides on the Tourist Guides Solidarity Platform. In this direction, semiotic analysis was applied in the study. The research is exploratory. All images 92 images shared on the platforms WhatsApp application on 10022024 were evaluated. The images subject to the study were analyzed using the MAXQDA data analysis program. The visuals mainly focused on cultural tourism, and the main subject of the images was cultural tourism. The images were checked by all researchers, codes and themes were created by reaching a consensus. As a result of the study, three themes emerged. These are; tourist attractions, roles, and characteristics themes. Tourist attractions are divided into subcategories as historical structures, ancient cities, natural structures and tourist activities. It was observed that historical structures came to the fore in the spatial descriptions of the relevant images. While the narrating role of the guides is prominent in the images, the roles of guiding, stimulating curiosity, protective, communicating and helpful are among those emphasized. Under the theme of characteristics; it has been determined that in addition to the feature of tourist guiding being one of the oldest professions in the world, the emotional aspect of professional tourist guides, their being creators of unforgettable memories and their being respectful to different social structures are emphasized. The narrator role of the guides came to the fore in the visuals. It was also determined that professional tourist guides respect for different social structures was emphasized. It is thought that the analysis of these images will contribute to the understanding of the meaning and importance of the tourist guiding profession. It can be said that these analyzed images are important in terms of determining how the professional tour guiding profession is perceived and creating awareness of the effects and qualities of this profession. In the future, research can be conducted to determine what artificial intelligence visuals mean for tourist guides, local and foreign tourists. In addition, as a result of the increase in artificial intelligence-supported visuals, research can be conducted in which the research in the field is diversified and the meaning and importance of the professional tourist guiding profession can be emphasized using different techniques. The semiotic approach in this research can be used to design informative and interesting educational materials to improve the understanding of the tourist guiding profession.

 Today, images created with artificial intelligence generate awareness in the minds of individuals by creating images related to any subject. Studies investigating how such images convey meaning to individuals are still limited. The study examines which elements come to the fore in the artificial intelligence-supported images shared for tourist guides on the Tourist Guides Solidarity Platform. In this direction, semiotic analysis was applied in the study. The research is exploratory. All images 92 images shared on the platforms WhatsApp application on 10022024 were evaluated. The images subject to the study were analyzed using the MAXQDA data analysis program. The visuals mainly focused on cultural tourism, and the main subject of the images was cultural tourism. The images were checked by all researchers, codes and themes were created by reaching a consensus. As a result of the study, three themes emerged. These are; tourist attractions, roles, and characteristics themes. Tourist attractions are divided into subcategories as historical structures, ancient cities, natural structures and tourist activities. It was observed that historical structures came to the fore in the spatial descriptions of the relevant images. While the narrating role of the guides is prominent in the images, the roles of guiding, stimulating curiosity, protective, communicating and helpful are among those emphasized. Under the theme of characteristics; it has been determined that in addition to the feature of tourist guiding being one of the oldest professions in the world, the emotional aspect of professional tourist guides, their being creators of unforgettable memories and their being respectful to different social structures are emphasized. The narrator role of the guides came to the fore in the visuals. It was also determined that professional tourist guides respect for different social structures was emphasized. It is thought that the analysis of these images will contribute to the understanding of the meaning and importance of the tourist guiding profession. It can be said that these analyzed images are important in terms of determining how the professional tour guiding profession is perceived and creating awareness of the effects and qualities of this profession. In the future, research can be conducted to determine what artificial intelligence visuals mean for tourist guides, local and foreign tourists. In addition, as a result of the increase in artificial intelligence-supported visuals, research can be conducted in which the research in the field is diversified and the meaning and importance of the professional tourist guiding profession can be emphasized using different techniques. The semiotic approach in this research can be used to design informative and interesting educational materials to improve the understanding of the tourist guiding profession.

 Günümüzde yapay zekâ ile oluşturulan görseller, herhangi bir konuyla ilgili bireylerin zihninde imge yaratımıyla farkındalık oluşturmaktadır. Bu tür görsellerin bireylerde nasıl anlam taşıdığını araştırmaya yönelik çalışmalar hala sınırlıdır. Çalışmanın amacı, Turist Rehberleri Dayanışma Platformunda turist rehberlerine yönelik paylaşılan yapay zekâ destekli görsellerde hangi unsurların ön plana çıktığını incelemektir. Bu doğrultuda çalışmada göstergebilimsel analiz uygulanmıştır. Bu yönüyle araştırma keşifsel niteliktedir. Çalışmada, platformun WhatsApp uygulamasında 10022024 tarihinde paylaşılan tüm görseller 92 adet görsel değerlendirme kapsamına alınmıştır. Araştırmaya konu olan görseller MAXQDA veri analizi programı ile analiz edilmiştir. Görsellerde ağırlıklı olarak kültür turizmi üzerinde durulmuş, görsellerin temel konusunu da kültür turizmi oluşturmuştur. Görseller tüm araştırmacılar tarafından kontrol edilmiş, görüş birliğine varılarak kodlar ve temalar oluşturulmuştur. Analiz sonucunda üç tema ortaya çıkmıştır. Bu temalar turistik çekicilikler, roller ve özellikler temalarıdır. Turistik çekicilikler tarihi yapılar, antik kentler, doğal yapılar ve turistik etkinlikler olarak alt kategorilere ayrılmaktadır. İlgili görsellerin mekânsal tasvirlerinde tarihi yapıların ön plana çıktığı görülmüştür. Görsellerde rehberlerin anlatıcı rolü ön plana çıkarken yol gösterici, merak uyandıran, koruyucu, iletişim kuran ve yardımsever rolleri vurgulananlar arasındadır. Özellikler teması altında; turist rehberliğinin dünyanın en eski mesleklerinden biri olması özelliğinin yanında profesyonel turist rehberlerinin duygusal yönü, unutulmaz anılar yaratan olması ve farklı toplumsal yapılara saygılı olmasının vurgulandığı tespit edilmiştir. Bu görsellerin analizinin, turist rehberliği mesleğinin anlamının ve öneminin anlaşılmasına katkı sağlayacağı düşünülmektedir. Analiz edilen bu görsellerin profesyonel turist rehberliği mesleğinin nasıl algılandığını belirlemek ve bu mesleğin sahip olduğu etki ve niteliklere karşı bir farkındalık yaratmak açısından önemli olduğu söylenebilir. Gelecekte yapay zekâ görsellerinin turist rehberleri, yerli ve yabancı turistler için ne anlam ifade ettiğini belirlemeye yönelik araştırmalar yürütülebilir. Ayrıca yapay zekâ destekli görsellerin artması neticesinde alana yönelik araştırmaların çeşitlendirildiği ve farklı teknikler kullanarak profesyonel turist rehberliği mesleğinin anlamının ve öneminin vurgulandığı araştırmalar yürütülebilir. Bu araştırmadaki göstergebilimsel yaklaşım turist rehberliği mesleğine yönelik anlayışı geliştirmeye yönelik bilgilendirici ve ilgi çekici eğitim materyalleri tasarlamak için kullanılabilir.

Makale detayları

Awareness Building Towards Tourist Guiding Profession: The Semiotic Analysis

Yazarlar:

Bahadır İnanç Özkan | Tuğçe Özoğul Balyalı | Ezgi Bayram Öz

Yayıncı:

Hitit University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Hitit Sosyal Bilimler Dergisi Vol.18 Issue 2, pp.622-637

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354491

pISSN:

2757-7449

Professional Tourist Guide

Artificial Intelligence Visuals

Imaginative Expression

Awareness

Semiotic AnalysisProfesyonel Turist Rehberliği

Yapay Zekâ Görselleri

İmgesel Anlatım

Farkındalık

Göstergebilimsel Analiz

Sayı

Makale detayları

Yazarlar: Bahadır İnanç Özkan | Tuğçe Özoğul Balyalı | Ezgi Bayram Öz

Yayıncı: Hitit University

Ana Başlıklar: Turizm (Diğer)

Dergi: Hitit Sosyal Bilimler Dergisi Vol.18 Issue 2, pp.622-637

Belge Tipi: Makale

Yayın Tarihi: 8/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001354491

pISSN: 2757-7449

Sayı

Yazarlar:

Bahadır İnanç Özkan | Tuğçe Özoğul Balyalı | Ezgi Bayram Öz

Yayıncı:

Hitit University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Hitit Sosyal Bilimler Dergisi Vol.18 Issue 2, pp.622-637

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354491

pISSN:

2757-7449