FACTORS INFLUENCING A NEW INFORMATION AND COMMUNICATION TECHNOLOGY ADOPTION IN MALAYSIA’S AGRICULTURE COMMUNITY: APPLYING THE SUSTAINABLE LIVELIHOODS APPROACH

Lee Heng Wei; Mohd  Azam Osman; Rosnah Idrus; Maziani Sabudin; Tan Shiang-Yen

Makale detayları

FACTORS INFLUENCING A NEW INFORMATION AND COMMUNICATION TECHNOLOGY ADOPTION IN MALAYSIA’S AGRICULTURE COMMUNITY: APPLYING THE SUSTAINABLE LIVELIHOODS APPROACH

Yazarlar:

Lee Heng Wei | Mohd Azam Osman | Rosnah Idrus | Maziani Sabudin | Tan Shiang-Yen

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.51-60

Belge Tipi:

Makale

Yayın Tarihi:

11/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000810516

Sıklık:

İki Yıllık

eISSN:

2146-0744

Özet:

 

ICT intervention in agriculture sector is creating new challenges and opportunities
 for promoting sustainable farming in Malaysia. This study draws on a research
 program which is driven by a top research university in Malaysia collaboration
 with a local agriculture agency in developing a Mobile Community for Farmers.
 The Mobile Community is a web-based application that deploys Short 
 Messaging Service (SMS)-based technology to assist the farming community in
 improving their management of farming activities. This study focused on
 identifying the factors that influence the adoption of the information and
 communication technology (ICT). Sustainable livelihood framework is introduced
 in this study in order to fill the gaps in the existing studies of technology
 acceptance especially technology that promote sustainable livelihood. Most of the
 technology acceptance models today are overemphasized on the characteristics of
 the technology itself rather than understanding the impact of a technology towards
 the livelihood capital assets (human capital, social capital, finance capital, and
 natural capital). We used partial least square (PLS) analysis and structural
 equation modeling (SEM) to examine the relationships of human capital assets
 with farmers’ attitude toward intention to adopt the ICT. The results, besides
 indicating the suitability of the PLS in statistical analysis, has also contributed to a
 better understanding of ICT intervention in the agriculture sector in Malaysia
 which has not been tested. Findings are useful for policy makers, agriculture
 agencies and information system developers to promote sustainable farming
 through ICT intervention.

Makale detayları

FACTORS INFLUENCING A NEW INFORMATION AND COMMUNICATION TECHNOLOGY ADOPTION IN MALAYSIA’S AGRICULTURE COMMUNITY: APPLYING THE SUSTAINABLE LIVELIHOODS APPROACH

Yazarlar: Lee Heng Wei | Mohd Azam Osman | Rosnah Idrus | Maziani Sabudin | Tan Shiang-Yen

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.51-60

Belge Tipi: Makale

Yayın Tarihi: 11/2012

Belge Dili: Türkçe

Document ID (Org No.): 2000810516

Sıklık: İki Yıllık

eISSN: 2146-0744

Sayı

Yazarlar:

Lee Heng Wei | Mohd Azam Osman | Rosnah Idrus | Maziani Sabudin | Tan Shiang-Yen

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.51-60

Belge Tipi:

Makale

Yayın Tarihi:

11/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000810516

Sıklık:

İki Yıllık

eISSN:

2146-0744