THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING

Serra İnci ÇELEBİ

Makale detayları

THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING

Yazarlar:

Serra İnci ÇELEBİ

Yayıncı:

Yasar University

Dergi:

Journal of Yaşar University 2009 Vol.4 Issue 13, pp.2016-2041

Belge Tipi:

Makale

Yayın Tarihi:

5/2009

Belge Dili:

Türkçe

Document ID (Org No.):

2000692059

Sıklık:

Aylık

pISSN:

1305-970X

Özet:

 

This study (N=348) examined the correlation for demographics of Turkish consumers, product trial, the type of media, and the credibility of advertising. The data was gathered by a telephone survey using the systematic sampling in Turkey. The results showed that higher household income, product trial, and certain types of media contributed to the credibility of advertising in a positive way. Price, quality, and word-of mouth were found to be important factors that affected Turkish consumers’ shopping decisions. The results were discussed in accordance with the truth effect and source credibility.

Makale detayları

THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING

Yazarlar: Serra İnci ÇELEBİ

Yayıncı: Yasar University

Dergi: Journal of Yaşar University 2009 Vol.4 Issue 13, pp.2016-2041

Belge Tipi: Makale

Yayın Tarihi: 5/2009

Belge Dili: Türkçe

Document ID (Org No.): 2000692059

Sıklık: Aylık

pISSN: 1305-970X

Sayı

Yazarlar:

Serra İnci ÇELEBİ

Yayıncı:

Yasar University

Dergi:

Journal of Yaşar University 2009 Vol.4 Issue 13, pp.2016-2041

Belge Tipi:

Makale

Yayın Tarihi:

5/2009

Belge Dili:

Türkçe

Document ID (Org No.):

2000692059

Sıklık:

Aylık

pISSN:

1305-970X