Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements

Alparslan NAS

Makale detayları

Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements

Yazarlar:

Alparslan NAS

Dergi:

Galatasaray University Journal of Communication 2016 Issue 24, pp.145-164

Belge Tipi:

Makale

Yayın Tarihi:

6/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000422640

Özet:

 

Critical studies on Orientalism interrogates the hierarchies of power constructed between the East and the West. It has been stated that orientalist discourse has been instrumentalized by the West as a vehicle to sustain hegemony over the East. Approaching the notion of Orientalism from a national perspective, this article aims to critically analyze the manifestation of Turkey’s center-perphery relations in the advertising discourse. For this purpose, this article undertakes a critical discourse analysis of two Turkish Airlines advertisements about the opening of Iğdır and Ordu-Giresun Airports in Turkey’s peripheral provinces. Accompanied by the discourses of nationalist and consumerist ideologies, this article argues that advertisements constitue an orientalist discourse that situates the peripheral other vis-à-vis the Western self, represented by the technological, modern, developed and civilizational values of Turkish Airlines.

Makale detayları

Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements

Yazarlar: Alparslan NAS

Dergi: Galatasaray University Journal of Communication 2016 Issue 24, pp.145-164

Belge Tipi: Makale

Yayın Tarihi: 6/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000422640

Sayı

Yazarlar:

Alparslan NAS

Dergi:

Galatasaray University Journal of Communication 2016 Issue 24, pp.145-164

Belge Tipi:

Makale

Yayın Tarihi:

6/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000422640