Investigation of online comments of tourists visiting Ulugol Natural Park within the scope of nature tourism: Tripadvisor example

Emrah Kara; Hüseyin Çeken

Makale detayları

Investigation of online comments of tourists visiting Ulugol Natural Park within the scope of nature tourism: Tripadvisor example

Yazarlar:

Emrah Kara | Hüseyin Çeken

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.15 Issue 1, pp.572-593

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001342806

pISSN:

2149-3871

Anahtar kelimeler:

Özet:

 The aim of this study is to determine the opinions of tourists who visited Ulugol Nature Park within the scope of nature tourism about the destination by examining the online comments they shared on the TripAdvisor platform. In this context, all 43 online comments regarding Ulugol Nature Park shared on the TripAdvisor platform between July 2017 and October 2021 were examined and the obtained data were analyzed using the content analysis method. The analyzed comments are divided into themes such as positive, negative, advice, information, warning, and predictions and concerns about the future of the destination. According to the research findings It has been determined that the satisfaction levels of the majority of tourists visiting Ulugol Nature Park are quite high, that they generally focus on the natural wonderview in their positive opinions and that they mostly emphasize the issue of transportation in their negative opinions. It is recommended to visit Ulugol Nature Park especially in the autumn season. It has been determined that tourists are knowledgeable about the nature park and that they make informative statements for potential tourists. Warnings to potential tourists are that the surroundings of the nature park should not be polluted and garbage should be thrown into the trash can. As a result of the comments made about the predictions and concerns about the future of the destination, it has become clear that the nature park may face the risk of destruction in the future. For this reason, it is important for the relevant stakeholders to take the necessary steps by taking into account the negative aspects in order to protect the natural beauty of Ulugol Nature Park and ensure its sustainability.

 The aim of this study is to determine the opinions of tourists who visited Ulugol Nature Park within the scope of nature tourism about the destination by examining the online comments they shared on the TripAdvisor platform. In this context, all 43 online comments regarding Ulugol Nature Park shared on the TripAdvisor platform between July 2017 and October 2021 were examined and the obtained data were analyzed using the content analysis method. The analyzed comments are divided into themes such as positive, negative, advice, information, warning, and predictions and concerns about the future of the destination. According to the research findings It has been determined that the satisfaction levels of the majority of tourists visiting Ulugol Nature Park are quite high, that they generally focus on the natural wonderview in their positive opinions and that they mostly emphasize the issue of transportation in their negative opinions. It is recommended to visit Ulugol Nature Park especially in the autumn season. It has been determined that tourists are knowledgeable about the nature park and that they make informative statements for potential tourists. Warnings to potential tourists are that the surroundings of the nature park should not be polluted and garbage should be thrown into the trash can. As a result of the comments made about the predictions and concerns about the future of the destination, it has become clear that the nature park may face the risk of destruction in the future. For this reason, it is important for the relevant stakeholders to take the necessary steps by taking into account the negative aspects in order to protect the natural beauty of Ulugol Nature Park and ensure its sustainability.

 The aim of this study is to determine the opinions of tourists who visited Ulugol Nature Park within the scope of nature tourism about the destination by examining the online comments they shared on the TripAdvisor platform. In this context, all 43 online comments regarding Ulugol Nature Park shared on the TripAdvisor platform between July 2017 and October 2021 were examined and the obtained data were analyzed using the content analysis method. The analyzed comments are divided into themes such as positive, negative, advice, information, warning, and predictions and concerns about the future of the destination. According to the research findings It has been determined that the satisfaction levels of the majority of tourists visiting Ulugol Nature Park are quite high, that they generally focus on the natural wonderview in their positive opinions and that they mostly emphasize the issue of transportation in their negative opinions. It is recommended to visit Ulugol Nature Park especially in the autumn season. It has been determined that tourists are knowledgeable about the nature park and that they make informative statements for potential tourists. Warnings to potential tourists are that the surroundings of the nature park should not be polluted and garbage should be thrown into the trash can. As a result of the comments made about the predictions and concerns about the future of the destination, it has become clear that the nature park may face the risk of destruction in the future. For this reason, it is important for the relevant stakeholders to take the necessary steps by taking into account the negative aspects in order to protect the natural beauty of Ulugol Nature Park and ensure its sustainability.

 Bu çalışmanın amacı, doğa turizmi kapsamında Ulugöl Tabiat Parkını ziyaret eden turistlerin TripAdvisor platformunda paylaştıkları çevrimiçi yorumları inceleyerek destinasyona yönelik görüşlerini belirlemektir. Bu bağlamda, Ulugöl Tabiat Parkı ile ilgili Temmuz 2017-Ekim 2021 tarihleri arasında TripAdvisor platformunda paylaşılan 43 çevrimiçi yorumun tamamı incelenmiş ve elde edilen veriler içerik analizi yöntemi ile çözümlenmiştir. Analiz edilen yorumlar olumlu, olumsuz, tavsiye, bilgilendirme, uyarı ve destinasyonun geleceğine yönelik öngörüler ve endişeler şeklinde temalara ayrılmıştır. Araştırma bulgularına göre Ulugöl Tabiat Parkını ziyaret eden turistlerin büyük bir çoğunluğunun memnuniyet düzeylerinin oldukça yüksek olduğu, olumlu görüşlerde genellikle doğa harikasımanzarası üzerinde yoğunlaştıkları, olumsuz görüşlerde ise en çok ulaşım konusuna vurgu yaptıkları tespit edilmiştir. Ulugöl Tabiat Parkının özellikle sonbahar mevsiminde ziyaret edilmesi tavsiye olarak ön plana çıkmaktadır. Turistlerin, tabiat parkı hakkında bilgi sahibi olduğu ve potansiyel turistler için bilgilendirici ifadelere yer verdikleri belirlenmiştir. Tabiat parkının etrafının kirletilmemesi ve çöplerin çöp kutusuna atılması gerektiği potansiyel turistlere yönelik uyarılardandır. Destinasyonun geleceğine yönelik öngörüler ve endişeler hakkında yapılan yorumlar sonucunda tabiat parkının gelecekte tahribat riski ile karşı karşıya kalabileceği ortaya çıkmıştır. Bu nedenle, Ulugöl Tabiat Parkının doğal güzelliğinin korunup, sürdürülebilirliğinin sağlanması için ilgili paydaşlar tarafından olumsuz yönlerin dikkate alınarak gerekli adımların atılması önem arz etmektedir.

Makale detayları

Investigation of online comments of tourists visiting Ulugol Natural Park within the scope of nature tourism: Tripadvisor example

Yazarlar:

Emrah Kara | Hüseyin Çeken

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.15 Issue 1, pp.572-593

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001342806

pISSN:

2149-3871

Nature Tourism

Ulugol Nature Park

Online Review

TripAdvisorDoğa Turizmi

Ulugöl Tabiat Parkı

Çevrimiçi Yorum

TripAdvisor

Sayı

Makale detayları

Yazarlar: Emrah Kara | Hüseyin Çeken

Yayıncı: Nevsehir Haci Bektas Veli University

Ana Başlıklar: Turizm (Diğer)

Dergi: Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.15 Issue 1, pp.572-593

Belge Tipi: Makale

Yayın Tarihi: 3/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001342806

pISSN: 2149-3871

Sayı

Yazarlar:

Emrah Kara | Hüseyin Çeken

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.15 Issue 1, pp.572-593

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001342806

pISSN:

2149-3871