Analyzing the Effects of Urban Sustainability Assessment Tools on City Branding: YeS-TR Case

Aslı İlayda Koçak; Murat Akten

Makale detayları

Analyzing the Effects of Urban Sustainability Assessment Tools on City Branding: YeS-TR Case

Yazarlar:

Aslı İlayda Koçak | Murat Akten

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Urban Field Management

Dergi:

Journal of Architectural Sciences and Applications Vol.8 Issue 2, pp.1034-1045

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001305025

pISSN:

2548-0170

Anahtar kelimeler:

Özet:

 Increasing competition between cities has led to the acceleration of branding efforts and to be treated as a commodity. In order to create a strong city brand, it is important to analyze the city well and shape all city components in a symbolic way. This is recognized as a challenging and costly process in dynamic, complex and multifaceted cities. Urban sustainability assessment tools allow cities to be addressed in a systematic, holistic and controlled manner. At the same time, it allows to reach a city that has adopted the principles of sustainable development and is resistant to climate change with an objective approach. Many urban sustainability assessment tools such as LEED, BREEAM, DGNB have been developed around the world. One of these assessment tools is YeS-TR, which has been developed in our country. Within the scope of this study, the effects of YeS-TR urban sustainability assessment tool on city branding are examined.

 Increasing competition between cities has led to the acceleration of branding efforts and to be treated as a commodity. In order to create a strong city brand, it is important to analyze the city well and shape all city components in a symbolic way. This is recognized as a challenging and costly process in dynamic, complex and multifaceted cities. Urban sustainability assessment tools allow cities to be addressed in a systematic, holistic and controlled manner. At the same time, it allows to reach a city that has adopted the principles of sustainable development and is resistant to climate change with an objective approach. Many urban sustainability assessment tools such as LEED, BREEAM, DGNB have been developed around the world. One of these assessment tools is YeS-TR, which has been developed in our country. Within the scope of this study, the effects of YeS-TR urban sustainability assessment tool on city branding are examined.

 Increasing competition between cities has led to the acceleration of branding efforts and to be treated as a commodity. In order to create a strong city brand, it is important to analyze the city well and shape all city components in a symbolic way. This is recognized as a challenging and costly process in dynamic, complex and multifaceted cities. Urban sustainability assessment tools allow cities to be addressed in a systematic, holistic and controlled manner. At the same time, it allows to reach a city that has adopted the principles of sustainable development and is resistant to climate change with an objective approach. Many urban sustainability assessment tools such as LEED, BREEAM, DGNB have been developed around the world. One of these assessment tools is YeS-TR, which has been developed in our country. Within the scope of this study, the effects of YeS-TR urban sustainability assessment tool on city branding are examined.

 Kentler arasındaki artan rekabet markalaşma çalışmalarının hız kazanmasına ve meta olarak ele alınmasına neden olmuştur. Güçlü bir kent markasının oluşturulabilmesi için kentin iyi bir şekilde analiz edilmesi ve tüm kent bileşenlerinin sembolik biçimde şekillendirilmesi önem taşımaktadır. Dinamik yapıdaki, karmaşık ve çok yönlü kentlerde bu zorlu ve maliyetli bir süreç olarak kabul edilmektedir. Kentsel sürdürülebilirlik değerlendirme araçları; kentlerin sistematik, bütüncül ve kontrollü bir şekilde ele alınmasına olanak tanımaktadır. Aynı zamanda objektif bir yaklaşımla sürdürülebilir kalkınma ilkelerini benimsemiş, iklim değişikliğine dirençli bir kente ulaşmaya olanak tanımaktadır. Dünya üzerinde LEED, BREEAM, DGNB gibi birçok kentsel sürdürülebilirlik değerlendirilme aracı geliştirilmiştir. Bu değerlendirme araçlarından bir tanesi de ülkemizde geliştirilmiş olan YeS-TRdir. Bu çalışma kapsamında YeS-TR kentsel sürdürülebilirlik değerlendirme aracının kent markalaşması üzerindeki etkileri irdelenmiştir.

Makale detayları

Analyzing the Effects of Urban Sustainability Assessment Tools on City Branding: YeS-TR Case

Yazarlar:

Aslı İlayda Koçak | Murat Akten

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Urban Field Management

Dergi:

Journal of Architectural Sciences and Applications Vol.8 Issue 2, pp.1034-1045

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001305025

pISSN:

2548-0170

City branding

city ıdentity

urban sustainability assessment tools

YeS-TRKent markalaşması

kent kimliği

kentsel sürdürülebilirlik değerlendirme araçları

YeS-TR

Sayı

Makale detayları

Yazarlar: Aslı İlayda Koçak | Murat Akten

Yayıncı: Süleyman Demirel University

Ana Başlıklar: Urban Field Management

Dergi: Journal of Architectural Sciences and Applications Vol.8 Issue 2, pp.1034-1045

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001305025

pISSN: 2548-0170

Sayı

Yazarlar:

Aslı İlayda Koçak | Murat Akten

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Urban Field Management

Dergi:

Journal of Architectural Sciences and Applications Vol.8 Issue 2, pp.1034-1045

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001305025

pISSN:

2548-0170