A Content Analysis on the use of Social Media in the Accounting Profession

Metin Baş; Tansel Çetinoğlu

Makale detayları

A Content Analysis on the use of Social Media in the Accounting Profession

Yazarlar:

Metin Baş | Tansel Çetinoğlu

Yayıncı:

Kütahya Dumlupinar University

Dergi:

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi Issue 76, pp.272-289

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001288487

pISSN:

1302-1842

Anahtar kelimeler:

Özet:

 Today, technology is developing rapidly and thanks to this developing technology, peoples interaction is also increasing. Thanks to this interaction, advances are seen in computer and internet technology. One of the possibilities offered by the Internet is social media. Social media, which provides added value to companies with its speed and the contribution of the widespread masses it affects, is an important part of companies. In this context, the aim of the study is to describe the use of social media in the accounting profession in Turkey with the content analysis method. In the study, a data set was created by examining all the social media and website addresses of the independent accountant and financial advisor SMMM chambers registered with TÜRMOB in 2022. Descriptive statistics were created for this data set. Frequency tables have been arranged and interpreted in relation to the subject. As a result, it has been seen that all of the SMMM chambers have websites, and social media platforms differ according to the process. Generally speaking, it is seen that chambers where professional accountants are registered attach importance to commercial communication in Turkey.

 Today, technology is developing rapidly and thanks to this developing technology, peoples interaction is also increasing. Thanks to this interaction, advances are seen in computer and internet technology. One of the possibilities offered by the Internet is social media. Social media, which provides added value to companies with its speed and the contribution of the widespread masses it affects, is an important part of companies. In this context, the aim of the study is to describe the use of social media in the accounting profession in Turkey with the content analysis method. In the study, a data set was created by examining all the social media and website addresses of the independent accountant and financial advisor SMMM chambers registered with TÜRMOB in 2022. Descriptive statistics were created for this data set. Frequency tables have been arranged and interpreted in relation to the subject. As a result, it has been seen that all of the SMMM chambers have websites, and social media platforms differ according to the process. Generally speaking, it is seen that chambers where professional accountants are registered attach importance to commercial communication in Turkey.

 Today, technology is developing rapidly and thanks to this developing technology, peoples interaction is also increasing. Thanks to this interaction, advances are seen in computer and internet technology. One of the possibilities offered by the Internet is social media. Social media, which provides added value to companies with its speed and the contribution of the widespread masses it affects, is an important part of companies. In this context, the aim of the study is to describe the use of social media in the accounting profession in Turkey with the content analysis method. In the study, a data set was created by examining all the social media and website addresses of the independent accountant and financial advisor SMMM chambers registered with TÜRMOB in 2022. Descriptive statistics were created for this data set. Frequency tables have been arranged and interpreted in relation to the subject. As a result, it has been seen that all of the SMMM chambers have websites, and social media platforms differ according to the process. Generally speaking, it is seen that chambers where professional accountants are registered attach importance to commercial communication in Turkey.

 Günümüzde, teknoloji hızla gelişmektedir ve gelişen bu teknoloji sayesinde, insanların etkileşimi de artmaktadır. Bu etkileşim sayesinde, bilgisayar ve internet teknolojisinde ilerlemeler görülmektedir. İnternetin sunduğu olanaklardan bir tanesi de sosyal medyadır. Hızı ve etkilediği yaygın kitlelerin katkısıyla şirketlere fazlasıyla değer sağlayan sosyal medya, şirketlerin önemli parçası durumundadır. Bu bağlamda çalışmanın amacı, Türkiyede muhasebe mesleğinde sosyal medya kullanımının içerik analizi yöntemiyle betimlenmesidir. Çalışmada, 2022 yılında TÜRMOBa kayıtlı serbest muhasebeci mali müşavir SMMM odalarına ait tüm sosyal medya ve web site adresleri tek tek incelenerek veri seti hazırlanmıştır. Bu veri seti için betimleyici istatistikler oluşturulmuştur. Frekans tabloları konuya ilişkin olarak düzenlenerek yorumlanmıştır. Sonuçta, SMMM odalarının tümünün web sitelerinin bulunduğu, sosyal medya platformlarının da sürece göre farklılaştığı görülmüştür. Genel anlamda, Türkiyede muhasebe meslek mensuplarının kayıtlı olduğu odaların ticari olarak iletişime önem verdikleri görülmektedir.

Makale detayları

A Content Analysis on the use of Social Media in the Accounting Profession

Yazarlar:

Metin Baş | Tansel Çetinoğlu

Yayıncı:

Kütahya Dumlupinar University

Dergi:

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi Issue 76, pp.272-289

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001288487

pISSN:

1302-1842

Accounting profession

social media

content analysisMuhasebe mesleği

sosyal medya

içerik analizi

Sayı

Makale detayları

A Content Analysis on the use of Social Media in the Accounting Profession

Yazarlar: Metin Baş | Tansel Çetinoğlu

Yayıncı: Kütahya Dumlupinar University

Dergi: Dumlupınar Üniversitesi Sosyal Bilimler Dergisi Issue 76, pp.272-289

Belge Tipi: Makale

Yayın Tarihi: 4/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001288487

pISSN: 1302-1842

Accounting profession

social media

content analysisMuhasebe mesleği

sosyal medya

içerik analizi

Sayı

Yazarlar:

Metin Baş | Tansel Çetinoğlu

Yayıncı:

Kütahya Dumlupinar University

Dergi:

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi Issue 76, pp.272-289

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001288487

pISSN:

1302-1842