A Systematic Review of the Research Models of Brands Subject Doctoral Theses Published in 2020-2023 at the YÖK National Thesis Center

Zübeyir Çelik; Reha Saydan

Makale detayları

A Systematic Review of the Research Models of Brands Subject Doctoral Theses Published in 2020-2023 at the YÖK National Thesis Center

Yazarlar:

Zübeyir Çelik | Reha Saydan

Yayıncı:

Van Yuzuncu Yıl University

Ana Başlıklar:

Gıda Pazarlaması

Dergi:

Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 63, pp.72-88

Belge Tipi:

Makale

Yayın Tarihi:

3/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001314608

pISSN:

1302-6879

Anahtar kelimeler:

Özet:

 The aim of this study is to examine the research models of doctoral theses published on brands subject in 2020-2023. For this aim, the content analysis of the doctoral theses retrieved from the database of the YÖK National Thesis Centre was carried out using PRISMA 2009 Flow Diagram. Secondary data sources obtained from 85 doctoral theses evaluated were analyzed using VOSviewer and UCINET programs. As a result of the analyses, a total of 40 brand concepts were evaluated in the research models of doctoral theses published on brand concepts. It can be seen that some similar brand concepts have been evaluated in the research models of relevant theses in all years. Brand loyalty, brand equity, brand image, brand quality, brand trust, brand satisfaction, brand experience, brand awareness, brand attitude and brand love are the common motor structures with high link strength that are evaluated in most of the dissertations. However, the concepts of brand loyalty, brand trust, brand quality, brand equity and brand image, which have a higher number of direct ties and eigenvector values, are the leading actors. The results of the study are discussed and implications are provided.

 The aim of this study is to examine the research models of doctoral theses published on brands subject in 2020-2023. For this aim, the content analysis of the doctoral theses retrieved from the database of the YÖK National Thesis Centre was carried out using PRISMA 2009 Flow Diagram. Secondary data sources obtained from 85 doctoral theses evaluated were analyzed using VOSviewer and UCINET programs. As a result of the analyses, a total of 40 brand concepts were evaluated in the research models of doctoral theses published on brand concepts. It can be seen that some similar brand concepts have been evaluated in the research models of relevant theses in all years. Brand loyalty, brand equity, brand image, brand quality, brand trust, brand satisfaction, brand experience, brand awareness, brand attitude and brand love are the common motor structures with high link strength that are evaluated in most of the dissertations. However, the concepts of brand loyalty, brand trust, brand quality, brand equity and brand image, which have a higher number of direct ties and eigenvector values, are the leading actors. The results of the study are discussed and implications are provided.

 The aim of this study is to examine the research models of doctoral theses published on brands subject in 2020-2023. For this aim, the content analysis of the doctoral theses retrieved from the database of the YÖK National Thesis Centre was carried out using PRISMA 2009 Flow Diagram. Secondary data sources obtained from 85 doctoral theses evaluated were analyzed using VOSviewer and UCINET programs. As a result of the analyses, a total of 40 brand concepts were evaluated in the research models of doctoral theses published on brand concepts. It can be seen that some similar brand concepts have been evaluated in the research models of relevant theses in all years. Brand loyalty, brand equity, brand image, brand quality, brand trust, brand satisfaction, brand experience, brand awareness, brand attitude and brand love are the common motor structures with high link strength that are evaluated in most of the dissertations. However, the concepts of brand loyalty, brand trust, brand quality, brand equity and brand image, which have a higher number of direct ties and eigenvector values, are the leading actors. The results of the study are discussed and implications are provided.

 Bu çalışmanın amacı marka konusunda 2020-2023 yıllarında yayımlanan doktora tezlerinin araştırma modellerini incelemektir. Bu amaçla YÖK Ulusal Tez Merkezi veri tabanından alınan doktora tezlerinin içerik analizi PRISMA 2009 Akış Diyagramı kullanılarak yapılmıştır. Değerlendirilen 85 doktora tezinden elde edilen ikincil veri kaynakları VOSviewer ve UCINET programları kullanılarak analiz edilmiştir. Yapılan analizler sonucunda marka kavramları üzerine yayımlanan doktora tezlerinin araştırma modellerinde toplam 40 marka kavramı değerlendirilmiştir. İlgili tezlerin araştırma modellerinde tüm yıllarda benzer bazı marka kavramlarının değerlendirildiği görülmektedir. Marka sadakati, marka denkliği, marka imajı, marka kalitesi, marka güveni, marka memnuniyeti, marka deneyimi, marka farkındalığı, marka tutumu ve marka aşkı, tezlerin çoğunda değerlendirilen yüksek bağlantı gücüne sahip ortak motor yapılardır. Ancak doğrudan bağ sayısı ve özvektör değerleri daha fazla olan marka sadakati, marka güveni, marka kalitesi, marka denkliği ve marka imajı kavramları önde gelen aktörlerdir. Araştırmanın sonuçları tartışılarak önerilerde bulunulmuştur.

Makale detayları

A Systematic Review of the Research Models of Brands Subject Doctoral Theses Published in 2020-2023 at the YÖK National Thesis Center

Yazarlar:

Zübeyir Çelik | Reha Saydan

Yayıncı:

Van Yuzuncu Yıl University

Ana Başlıklar:

Gıda Pazarlaması

Dergi:

Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 63, pp.72-88

Belge Tipi:

Makale

Yayın Tarihi:

3/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001314608

pISSN:

1302-6879

Doctoral Theses

Brand Concepts

PRISMA 2009 Flow Diagram

VOSviewer

UCINETDoktora Tezleri

Marka Kavramları

PRISMA 2009 Akış Diyagramı

VOSviewer

UCINET

Sayı

Makale detayları

Yazarlar: Zübeyir Çelik | Reha Saydan

Yayıncı: Van Yuzuncu Yıl University

Ana Başlıklar: Gıda Pazarlaması

Dergi: Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 63, pp.72-88

Belge Tipi: Makale

Yayın Tarihi: 3/2024

Belge Dili: İngilizce

Document ID (Org No.): 2001314608

pISSN: 1302-6879

Sayı

Yazarlar:

Zübeyir Çelik | Reha Saydan

Yayıncı:

Van Yuzuncu Yıl University

Ana Başlıklar:

Gıda Pazarlaması

Dergi:

Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 63, pp.72-88

Belge Tipi:

Makale

Yayın Tarihi:

3/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001314608

pISSN:

1302-6879