DISADVANTAGEOUS POSITION OF THREE-DIMENSIONAL TRADEMARKS IN DISTINCTIVENESS ASSESSMENT

Betül Aktaş Ertan

Makale detayları

DISADVANTAGEOUS POSITION OF THREE-DIMENSIONAL TRADEMARKS IN DISTINCTIVENESS ASSESSMENT

Yazarlar:

Betül Aktaş Ertan

Yayıncı:

Ankara Yildirim Beyazit University

Ana Başlıklar:

Fikri Mülkiyet Hukuku

Dergi:

Ticaret ve Fikri Mülkiyet Hukuku Dergisi Vol.11 Issue 1, pp.111-126

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354450

pISSN:

2149-4576

Anahtar kelimeler:

Özet:

 In our law, the registration of three-dimensional signs as trademarks is foreseen in Article 4 of the Industrial Property Act, stating that it is possible to register all kinds of signs such as shapes and packaging forms as trademarks. With the developing technology and especially the development of 3D technology, it is seen that three-dimensional trademarks are used intensively today. However, it is determined that the registration of three-dimensional trademarks poses quite a problem in practice. When the basic reasons for this are examined, it is understood that although there is no special regulation or practice in determining distinctiveness in terms of three-dimensional trademarks, it is quite difficult to provide the function of showing origin especially for the average consumer, the provision of Article 51-e of the Industrial Property Act constitutes a significant limitation and finally, competition concerns lead to such a result. For this reason, the problems mentioned in our study will be examined under separate headings and the effects of these problems on the registration process of three-dimensional trademarks will be evaluated.

 In our law, the registration of three-dimensional signs as trademarks is foreseen in Article 4 of the Industrial Property Act, stating that it is possible to register all kinds of signs such as shapes and packaging forms as trademarks. With the developing technology and especially the development of 3D technology, it is seen that three-dimensional trademarks are used intensively today. However, it is determined that the registration of three-dimensional trademarks poses quite a problem in practice. When the basic reasons for this are examined, it is understood that although there is no special regulation or practice in determining distinctiveness in terms of three-dimensional trademarks, it is quite difficult to provide the function of showing origin especially for the average consumer, the provision of Article 51-e of the Industrial Property Act constitutes a significant limitation and finally, competition concerns lead to such a result. For this reason, the problems mentioned in our study will be examined under separate headings and the effects of these problems on the registration process of three-dimensional trademarks will be evaluated.

 In our law, the registration of three-dimensional signs as trademarks is foreseen in Article 4 of the Industrial Property Act, stating that it is possible to register all kinds of signs such as shapes and packaging forms as trademarks. With the developing technology and especially the development of 3D technology, it is seen that three-dimensional trademarks are used intensively today. However, it is determined that the registration of three-dimensional trademarks poses quite a problem in practice. When the basic reasons for this are examined, it is understood that although there is no special regulation or practice in determining distinctiveness in terms of three-dimensional trademarks, it is quite difficult to provide the function of showing origin especially for the average consumer, the provision of Article 51-e of the Industrial Property Act constitutes a significant limitation and finally, competition concerns lead to such a result. For this reason, the problems mentioned in our study will be examined under separate headings and the effects of these problems on the registration process of three-dimensional trademarks will be evaluated.

 Hukukumuzda üç boyutlu işaretlerin marka olarak tescili SMK m. 4 hükmünde şekillerin ve ambalaj biçimi gibi her türlü işaretin marka olarak tescilinin mümkün olduğu belirtilmek suretiyle öngörülmüştür. Gelişen teknolojiyle ve özellikle 3D teknolojisinin gelişmesiyle birlikte üç boyutlu markaların günümüzde yoğun şekilde kullanıldıkları görülmektedir. Bununla birlikte, üç boyutlu markalarının tescilinin uygulamada oldukça sorun teşkil ettiği tespit edilmektedir. Bunun temel gerekçeleri incelendiğinde, üç boyutlu markalar bakımından ayırt edicilik tespitinde özel bir düzenleme veya uygulama bulunmamakla birlikte, özellikle ortalama tüketici nezdinde köken gösterme işlevinin sağlanmasının oldukça zor olduğu, SMK m. 51-e hükmünün önemli bir sınırlama oluşturduğu ve son olarak da rekabet endişelerinin böyle bir sonuca yol açtığı anlaşılmaktadır. Bu sebeple çalışmamızda belirtilen sorunlar ayrı başlıklar altında incelenecek ve söz konusu sorunların üç boyutlu markaların tescili sürecine etkileri değerlendirilecektir.

Makale detayları

DISADVANTAGEOUS POSITION OF THREE-DIMENSIONAL TRADEMARKS IN DISTINCTIVENESS ASSESSMENT

Yazarlar:

Betül Aktaş Ertan

Yayıncı:

Ankara Yildirim Beyazit University

Ana Başlıklar:

Fikri Mülkiyet Hukuku

Dergi:

Ticaret ve Fikri Mülkiyet Hukuku Dergisi Vol.11 Issue 1, pp.111-126

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354450

pISSN:

2149-4576

Three-Dimensional Trademark

Distinctiveness

Average Consumer

Functionality

Competition.Üç Boyutlu Marka

Ayırt Edicilik

Ortalama Tüketici

İşlevsellik

Rekabet.

Sayı

Makale detayları

Yazarlar: Betül Aktaş Ertan

Yayıncı: Ankara Yildirim Beyazit University

Ana Başlıklar: Fikri Mülkiyet Hukuku

Dergi: Ticaret ve Fikri Mülkiyet Hukuku Dergisi Vol.11 Issue 1, pp.111-126

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001354450

pISSN: 2149-4576

Sayı

Yazarlar:

Betül Aktaş Ertan

Yayıncı:

Ankara Yildirim Beyazit University

Ana Başlıklar:

Fikri Mülkiyet Hukuku

Dergi:

Ticaret ve Fikri Mülkiyet Hukuku Dergisi Vol.11 Issue 1, pp.111-126

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354450

pISSN:

2149-4576