The Rise of China’s Media Supermarket:  An Appraisal of Cultural Imperialism’s Relevance  to the Chinese TV Industry

Penn State HARRİSBURG; Yu SHİ

Makale detayları

The Rise of China’s Media Supermarket: An Appraisal of Cultural Imperialism’s Relevance to the Chinese TV Industry

Yazarlar:

Penn State HARRİSBURG | Yu SHİ

Yayıncı:

Anadolu University

Dergi:

Kurgu 2009 Vol.22 Issue 1, pp.1199-1225

Belge Tipi:

Makale

Yayın Tarihi:

9/2009

Belge Dili:

İngilizce

Document ID (Org No.):

2000545868

Sıklık:

İki Yıllık

pISSN:

1309-3487

Özet:

 

Meanwhile, foreign capital is restricted from investing in and operating news media, broadcasting  networks, and other core communication venues. See Zhao  2008, p. 178  for details.   Strategies used include: 1  acquiring landing rights in some provinces, but rebroadcasting from there to  restricted areas with the help of local agents; 2  becoming joint venture content producers and  packaging foreign content into “time-blocks” with the help of local production partners. The time-blocks  are then sold to a particular channel from where they are further syndicated across a number of  affiliated channels in various TV markets; and 3  leasing airtime, through a majority-owned advertising  company, on a satellite channel in a certain province from where the block is syndicated across other  provinces.   Pietro Ventani is a Hong Kong-based consultant providing strategic solutions to transnational media  investors in the Asian-Pacific region.

Makale detayları

The Rise of China’s Media Supermarket: An Appraisal of Cultural Imperialism’s Relevance to the Chinese TV Industry

Yazarlar: Penn State HARRİSBURG | Yu SHİ

Yayıncı: Anadolu University

Dergi: Kurgu 2009 Vol.22 Issue 1, pp.1199-1225

Belge Tipi: Makale

Yayın Tarihi: 9/2009

Belge Dili: İngilizce

Document ID (Org No.): 2000545868

Sıklık: İki Yıllık

pISSN: 1309-3487

Sayı

Yazarlar:

Penn State HARRİSBURG | Yu SHİ

Yayıncı:

Anadolu University

Dergi:

Kurgu 2009 Vol.22 Issue 1, pp.1199-1225

Belge Tipi:

Makale

Yayın Tarihi:

9/2009

Belge Dili:

İngilizce

Document ID (Org No.):

2000545868

Sıklık:

İki Yıllık

pISSN:

1309-3487