Determination of Factors Affecting Private Hospital Preference: The Case of Samsun Province, Türkiye

Şadiye Nur Güleç; Kadir Canöz

Makale detayları

Determination of Factors Affecting Private Hospital Preference: The Case of Samsun Province, Türkiye

Yazarlar:

Şadiye Nur Güleç | Kadir Canöz

Yayıncı:

İstanbul Gelisim University

Ana Başlıklar:

Tüketici Davranışı | Hastane İşletmeciliği

Dergi:

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi Vol.10 Issue 2, pp.760-780

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001300653

pISSN:

2148-4287

Anahtar kelimeler:

Özet:

 The aim of this research is to reveal the factors that affect the private hospital preference of patients who are health care consumers. The data of the research were obtained from the questionnaires made with 504 people who received health care at least once from private hospitals located in the city center of Samsun province. In the research, six factors influencing hospital preference were determined: Physician, service quality, advertisement-promotion, physical factors, social responsibility, and satisfaction. Based on the results of the research, for choosing a private hospital; physician and service quality are more important for women according to men, and satisfaction and physical factors are more critical for the married according to singles. Another result obtained from the research, people who go to a private hospital when they need medical treatment to choose the physician factor but on the other hand those who apply to the hospital once per six months into account the advertising-promotion factor more. In accordance with the results of the research, it can be said that hospitals must fulfill the expected improvements in order to stand out among their many competitors in the sector.

 The aim of this research is to reveal the factors that affect the private hospital preference of patients who are health care consumers. The data of the research were obtained from the questionnaires made with 504 people who received health care at least once from private hospitals located in the city center of Samsun province. In the research, six factors influencing hospital preference were determined: Physician, service quality, advertisement-promotion, physical factors, social responsibility, and satisfaction. Based on the results of the research, for choosing a private hospital; physician and service quality are more important for women according to men, and satisfaction and physical factors are more critical for the married according to singles. Another result obtained from the research, people who go to a private hospital when they need medical treatment to choose the physician factor but on the other hand those who apply to the hospital once per six months into account the advertising-promotion factor more. In accordance with the results of the research, it can be said that hospitals must fulfill the expected improvements in order to stand out among their many competitors in the sector.

 The aim of this research is to reveal the factors that affect the private hospital preference of patients who are health care consumers. The data of the research were obtained from the questionnaires made with 504 people who received health care at least once from private hospitals located in the city center of Samsun province. In the research, six factors influencing hospital preference were determined: Physician, service quality, advertisement-promotion, physical factors, social responsibility, and satisfaction. Based on the results of the research, for choosing a private hospital; physician and service quality are more important for women according to men, and satisfaction and physical factors are more critical for the married according to singles. Another result obtained from the research, people who go to a private hospital when they need medical treatment to choose the physician factor but on the other hand those who apply to the hospital once per six months into account the advertising-promotion factor more. In accordance with the results of the research, it can be said that hospitals must fulfill the expected improvements in order to stand out among their many competitors in the sector.

 Bu araştırmanın amacı, sağlık hizmetleri tüketicisi olan hastaların özel hastane tercihinde etkili faktörleri ortaya koymaktır. Araştırmanın verileri, Samsun ili merkezinde yer alan özel hastanelerden en az bir kere sağlık hizmeti alan 504 kişiyle yapılan anketlerden elde edilmiştir. Araştırmada; hekim, hizmet kalitesi, reklam-tanıtım, fiziki etkenler, sosyal sorumluluk ve memnuniyet olmak üzere hastane tercihinde etkili altı faktör belirlenmiştir. Araştırma sonuçlarına göre özel hastane tercihinde; hekim ve hizmet kalitesini kadınlar erkeklere göre, memnuniyet ve fiziki faktörleri ise evli olanlar bekârlara göre daha etkili bulmaktadır. Araştırmadan elde edilen bir diğer sonuca göre, ihtiyaç duyduklarında özel hastane tercih edenler hekim faktörünü, özel hastaneden altı ayda bir nadiren yararlananlar da reklam-tanıtım faktörünü daha fazla dikkate almaktadırlar. Araştırma sonuçlarından hareketle, hastanelerin sektördeki çok sayıdaki rakibi arasından öne çıkması için kendisinden beklenen iyileştirmeleri yerine getirmesi gerektiği söylenebilir.

Makale detayları

Determination of Factors Affecting Private Hospital Preference: The Case of Samsun Province, Türkiye

Yazarlar:

Şadiye Nur Güleç | Kadir Canöz

Yayıncı:

İstanbul Gelisim University

Ana Başlıklar:

Tüketici Davranışı | Hastane İşletmeciliği

Dergi:

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi Vol.10 Issue 2, pp.760-780

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001300653

pISSN:

2148-4287

Health service

hospital

private health sector

private hospital

hospital preferenceSağlık hizmeti

hastane

özel sağlık sektörü

özel hastane

hastane tercihi

Sayı

Makale detayları

Yazarlar: Şadiye Nur Güleç | Kadir Canöz

Yayıncı: İstanbul Gelisim University

Ana Başlıklar: Tüketici Davranışı | Hastane İşletmeciliği

Dergi: İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi Vol.10 Issue 2, pp.760-780

Belge Tipi: Makale

Yayın Tarihi: 10/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001300653

pISSN: 2148-4287

Sayı

Yazarlar:

Şadiye Nur Güleç | Kadir Canöz

Yayıncı:

İstanbul Gelisim University

Ana Başlıklar:

Tüketici Davranışı | Hastane İşletmeciliği

Dergi:

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi Vol.10 Issue 2, pp.760-780

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001300653

pISSN:

2148-4287