Observing or Using Van Gogh’s Bedroom: New Approach to Attracting the Art Audience

Dejana PRNJAT

Makale detayları

Observing or Using Van Gogh’s Bedroom: New Approach to Attracting the Art Audience

Yazarlar:

Dejana PRNJAT

Yayıncı:

Akdeniz University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Akdeniz Sanat 2018 Vol.11 Issue 21, pp.83-89

Belge Tipi:

Makale

Yayın Tarihi:

1/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000881862

Sıklık:

İki Yıllık

eISSN:

2458-9683

pISSN:

1307-9700

Anahtar kelimeler:

Özet:

 


The aim of this paper is to examine a successful example of using arts in creating promotional campaign that expands the concept of museum experience. It is a campaign conducted by the Art Institute of Chicago, in order to introduce the wide public to the coming exhibition which, for the first time in North America, exhibited all three versions of van Gogh's painting The Bedroom. The institute, advised by the leading marketing agency, created and advertised for rent a room identical to the one van Gogh painted. The results of this paper confirm that it is  to use an unconventional promotional approach in order to attract the attention of the general public to an art event. The basic method in this work is the case study method, and also it is used content analysis as empirical method of data collection.

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Makale detayları

Observing or Using Van Gogh’s Bedroom: New Approach to Attracting the Art Audience

Yazarlar:

Dejana PRNJAT

Yayıncı:

Akdeniz University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Akdeniz Sanat 2018 Vol.11 Issue 21, pp.83-89

Belge Tipi:

Makale

Yayın Tarihi:

1/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000881862

Sıklık:

İki Yıllık

eISSN:

2458-9683

pISSN:

1307-9700

Van Gogh painting the bedroom

the art institute of chicago

art audience

promotion

Sayı

Makale detayları

Observing or Using Van Gogh’s Bedroom: New Approach to Attracting the Art Audience

Yazarlar: Dejana PRNJAT

Yayıncı: Akdeniz University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Akdeniz Sanat 2018 Vol.11 Issue 21, pp.83-89

Belge Tipi: Makale

Yayın Tarihi: 1/2018

Belge Dili: İngilizce

Document ID (Org No.): 2000881862

Sıklık: İki Yıllık

eISSN: 2458-9683

pISSN: 1307-9700

Van Gogh painting the bedroom

the art institute of chicago

art audience

promotion

Sayı

Yazarlar:

Dejana PRNJAT

Yayıncı:

Akdeniz University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Akdeniz Sanat 2018 Vol.11 Issue 21, pp.83-89

Belge Tipi:

Makale

Yayın Tarihi:

1/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000881862

Sıklık:

İki Yıllık

eISSN:

2458-9683

pISSN:

1307-9700