WHAT DO THE METAPHORS IN SPORTS HEADLINES WANT TO TELL US?  A RESEARCH ON DIGITAL SPORTS NEWS

Rana Eti; Özlem Işık İnan; Hamza Kaya Beşler

Makale detayları

WHAT DO THE METAPHORS IN SPORTS HEADLINES WANT TO TELL US? A RESEARCH ON DIGITAL SPORTS NEWS

Yazarlar:

Rana Eti | Özlem Işık İnan | Hamza Kaya Beşler

Yayıncı:

Pamukkale University

Ana Başlıklar:

İnternet | Yeni Medya

Dergi:

Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 66, pp.247-257

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001339369

pISSN:

1308-2922

Anahtar kelimeler:

Özet:

 Sports news is one of the most important areas followed by society. Sports, which has both a universal structure and has gained the intense interest of people, is at the top of the agenda as a mass activity that is followed very closely because it has become a part of our social life. With digitalization, Sports news are followed from digital newspapers rather than printed traditional publications. In the sum of all these developments, the subject of our study is the headlines in the digital publications of Fotomaç and Fanatik sports newspapers, which have high recognition in terms of clicks and follow-up. Qualitative design was prefered in this study. Content analysis method was used as the analysis method. It was aimed to investigate to what extent and in what way metaphorical terms were used to increase the attractiveness of these agenda-creating headlines. The findings obtained in the light of this purpose are that more than 50 of the metaphors used in sports headlines consist of positive metaphors and that football is the most concentrated among sports branches.

 Sports news is one of the most important areas followed by society. Sports, which has both a universal structure and has gained the intense interest of people, is at the top of the agenda as a mass activity that is followed very closely because it has become a part of our social life. With digitalization, Sports news are followed from digital newspapers rather than printed traditional publications. In the sum of all these developments, the subject of our study is the headlines in the digital publications of Fotomaç and Fanatik sports newspapers, which have high recognition in terms of clicks and follow-up. Qualitative design was prefered in this study. Content analysis method was used as the analysis method. It was aimed to investigate to what extent and in what way metaphorical terms were used to increase the attractiveness of these agenda-creating headlines. The findings obtained in the light of this purpose are that more than 50 of the metaphors used in sports headlines consist of positive metaphors and that football is the most concentrated among sports branches.

 Sports news is one of the most important areas followed by society. Sports, which has both a universal structure and has gained the intense interest of people, is at the top of the agenda as a mass activity that is followed very closely because it has become a part of our social life. With digitalization, Sports news are followed from digital newspapers rather than printed traditional publications. In the sum of all these developments, the subject of our study is the headlines in the digital publications of Fotomaç and Fanatik sports newspapers, which have high recognition in terms of clicks and follow-up. Qualitative design was prefered in this study. Content analysis method was used as the analysis method. It was aimed to investigate to what extent and in what way metaphorical terms were used to increase the attractiveness of these agenda-creating headlines. The findings obtained in the light of this purpose are that more than 50 of the metaphors used in sports headlines consist of positive metaphors and that football is the most concentrated among sports branches.

 Toplumun takip ettiği en önemli alanlardan biri olan spor haberleridir. Hem evrensel bir yapıya bürünmesi hem de insanların yoğun ilgisini kazanmış olan spor, toplumsal yaşantımızın bir parçası haline gelmiş olması nedeniyle de çok yakından takip edilen bir kitle etkinliği olarak gündemdeki yerini almaktadır. Dijitalleşme ile birlikte spor medyası da bundan payını alarak basılı geleneksel yayınlardan ziyade dijital gazetelerden takip edilir duruma gelmiş bulunmaktadır. Tüm bu gelişmeler ışığında çalışmamızın konusu da tıklama, takip edilme açısından yüksek bilinirliği bulunan Fotomaç ve Fanatik spor gazetelerinin dijital yayınlarındaki manşetler olmuştur. Çalışmanın deseni nitel araştırmadır. Analiz yöntemi olarak ise içerik analiz yöntemi kullanılmıştır. Gündem yaratan manşetlerin ilgi çekiciliğinin artırılması için metaforik terimlerin ne oranda ve ne şekilde kullanıldığı araştırılmıştır. Bu amaç doğrultusunda elde edilen bulgular ise spor manşetlerin de kullanılan metaforların 50nin üzerinde kısmının olumlu metaforlardan oluştuğu ve spor branşları arasında en çok futbol branşından yoğunlaştığı gözlemlenmiştir.

Makale detayları

WHAT DO THE METAPHORS IN SPORTS HEADLINES WANT TO TELL US? A RESEARCH ON DIGITAL SPORTS NEWS

Yazarlar:

Rana Eti | Özlem Işık İnan | Hamza Kaya Beşler

Yayıncı:

Pamukkale University

Ana Başlıklar:

İnternet | Yeni Medya

Dergi:

Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 66, pp.247-257

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001339369

pISSN:

1308-2922

Sports

Sports Media

Digital Media

Sports Headlines

Metaphor AnalysisSpor

Spor Medyası

Dijital Medya

Spor Manşetleri

Metafor Analizi

Sayı

Makale detayları

Yazarlar: Rana Eti | Özlem Işık İnan | Hamza Kaya Beşler

Yayıncı: Pamukkale University

Ana Başlıklar: İnternet | Yeni Medya

Dergi: Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 66, pp.247-257

Belge Tipi: Makale

Yayın Tarihi: 1/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001339369

pISSN: 1308-2922

Sayı

Yazarlar:

Rana Eti | Özlem Işık İnan | Hamza Kaya Beşler

Yayıncı:

Pamukkale University

Ana Başlıklar:

İnternet | Yeni Medya

Dergi:

Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 66, pp.247-257

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001339369

pISSN:

1308-2922