RESEARCH ON THE SMARTPHONE FAST GROWING IMPACT ON MOBILE GAMING INDUSTRY IN CHINA

Boubacar Gamatche Abdoul Aziz; Shen Lei

doi:https://doi.org/10.17261/Pressacademia.2016.341

Makale detayları

RESEARCH ON THE SMARTPHONE FAST GROWING IMPACT ON MOBILE GAMING INDUSTRY IN CHINA

Yazarlar:

Boubacar Gamatche Abdoul Aziz | Shen Lei

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Management Marketing and Logistics 2016 Vol.3 Issue 4, pp.368-377

Belge Tipi:

Makale

Yayın Tarihi:

12/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000742461

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2016.341

Özet:

 


Nowadays the smartphone industry
becomes one of the most lucrative as well as fast-growing businesses, examining
the impact on mobile game business of in China. The mobile game industry is
growing fast and become the daily activities for mobile users. Due to rapid
diffusion of mobile phones all over the world, the mobile game holds a number
of exciting possibilities for new business models and growth strategies. In the
present research we are trying to figure out the keys elements of the
smartphone growing for mobile game business Industry. The research attempts to
review on the salient issues of consumer behaviour of mobile gaming (CBMG), We
propose a research model that examines why game players actively engage in
playing mobile games, and how such engagement can affect their behavior in
smartphone choice. Research has been conducted using informal interview,
questionnaire, and wechat survey based on question develop by researcher. The
respondents consist of 132 targeted participants which involves university
students, housewives, and random public at various places. The result indicates
that the smartphone fast growing has given the positive impact to the mobile
game business which can help to develop business success.  


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Makale detayları

RESEARCH ON THE SMARTPHONE FAST GROWING IMPACT ON MOBILE GAMING INDUSTRY IN CHINA

Yazarlar: Boubacar Gamatche Abdoul Aziz | Shen Lei

Yayıncı: PressAcademia

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Management Marketing and Logistics 2016 Vol.3 Issue 4, pp.368-377

Belge Tipi: Makale

Yayın Tarihi: 12/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000742461

Sıklık: Üç Aylık

eISSN: 2148-6670

DOI: https://doi.org/10.17261/Pressacademia.2016.341

Sayı

Yazarlar:

Boubacar Gamatche Abdoul Aziz | Shen Lei

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Management Marketing and Logistics 2016 Vol.3 Issue 4, pp.368-377

Belge Tipi:

Makale

Yayın Tarihi:

12/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000742461

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2016.341