HOW MARKETING AND CUSTOMERS WILL BE AFFECTED BY CLOUD COMPUTING?

Fazli Yildirim

Makale detayları

HOW MARKETING AND CUSTOMERS WILL BE AFFECTED BY CLOUD COMPUTING?

Yazarlar:

Fazli Yildirim

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.27-35

Belge Tipi:

Makale

Yayın Tarihi:

11/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000810505

Sıklık:

İki Yıllık

eISSN:

2146-0744

Özet:

 

Market conditions, developments in industry and information technology,  customer demands and globalization affect the marketing trends and related  environments. Marketing 1.0 just focus on selling the product by using mass  communication tools, while marketing 2.0 is based on the purpose of satisfying  the customers and creating the brand loyalty with differentiation efforts in the  time of high competitive world. Marketing 3.0 is value centric approach that  defines the consumers as a human which are mainly affected by emotional and  rational needs besides they can easily interact with each other with  communication tools such as social media. At the same time, technological  developments affect this process with web 1.0, web 2.0 and web 3.0. Evolution of  web technologies provide more interactive, customized, collaborative, focused on  individuals, advertising oriented and etc. Besides, the communication  developments the new concept called cloud computing is trying to achieve the  marketing 3.0 efforts. While examining the cloud computing, it is found out that  there are lots of advantages of them related to marketing field such as companies  can carry out the marketing campaigns in shorter time and lower price, access the  customer data more efficiently, data integration and data mining can be more  successful and they can access the marketing software more easily. There are lots  of definitions and terminologies related to cloud computing and most of them are  confusing. Throughout the research, the definition of cloud computing is going to  be examined and this research will cover the concepts of cloud computing and  usage examples with the effects on marketing trends and Customer Relationship  Management (CRM) tools.

Makale detayları

HOW MARKETING AND CUSTOMERS WILL BE AFFECTED BY CLOUD COMPUTING?

Yazarlar: Fazli Yildirim

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.27-35

Belge Tipi: Makale

Yayın Tarihi: 11/2012

Belge Dili: Türkçe

Document ID (Org No.): 2000810505

Sıklık: İki Yıllık

eISSN: 2146-0744

Sayı

Yazarlar:

Fazli Yildirim

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.27-35

Belge Tipi:

Makale

Yayın Tarihi:

11/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000810505

Sıklık:

İki Yıllık

eISSN:

2146-0744