THE EFFECT OF PLACE ATTACHMENT ON TOURISM ETHNOCENTRISM

Çiğdem Unurlu

Makale detayları

THE EFFECT OF PLACE ATTACHMENT ON TOURISM ETHNOCENTRISM

Yazarlar:

Çiğdem Unurlu

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Applied Tourism Research Vol.4 Issue 2, pp.45-60

Belge Tipi:

Makale

Yayın Tarihi:

2/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309627

pISSN:

2717-8951

Anahtar kelimeler:

Özet:

 The Covid-19 pandemic has fanned the flame of global ethnocentric tendencies in the world. One of the sectors in which ethnocentric tendencies is most experienced is the tourism sector. Although consumer ethnocentrism has been widely researched, tourism ethnocentrism has not yet been widely researched. In this respect, the main purpose of this study is to determine the place attachment and tourism ethnocentrism attitudes of domestic tourists had touristic consumption behavior during the pandemic process whether there is a correlation between these attitudes and whether these attitudes are clustered in different groups. For this purpose, data were collected from 1304 participants residing in Edirne and having touristic consumption behavior during the pandemic. The results of the analysis show that tourism ethnocentrism and place attachment attitudes of the local people are formed, place attachment affects tourism ethnocentrism and these attitudes of the local people are clustered in 3 groups. These clusters are respectively 1 Sacrifice, 2 Attachment, and 3 Belonging. Tourism businesses should make segmentation and targeting in regards to these clusters, also develop a separate marketing mix for each market segment.

 The Covid-19 pandemic has fanned the flame of global ethnocentric tendencies in the world. One of the sectors in which ethnocentric tendencies is most experienced is the tourism sector. Although consumer ethnocentrism has been widely researched, tourism ethnocentrism has not yet been widely researched. In this respect, the main purpose of this study is to determine the place attachment and tourism ethnocentrism attitudes of domestic tourists had touristic consumption behavior during the pandemic process whether there is a correlation between these attitudes and whether these attitudes are clustered in different groups. For this purpose, data were collected from 1304 participants residing in Edirne and having touristic consumption behavior during the pandemic. The results of the analysis show that tourism ethnocentrism and place attachment attitudes of the local people are formed, place attachment affects tourism ethnocentrism and these attitudes of the local people are clustered in 3 groups. These clusters are respectively 1 Sacrifice, 2 Attachment, and 3 Belonging. Tourism businesses should make segmentation and targeting in regards to these clusters, also develop a separate marketing mix for each market segment.

 The Covid-19 pandemic has fanned the flame of global ethnocentric tendencies in the world. One of the sectors in which ethnocentric tendencies is most experienced is the tourism sector. Although consumer ethnocentrism has been widely researched, tourism ethnocentrism has not yet been widely researched. In this respect, the main purpose of this study is to determine the place attachment and tourism ethnocentrism attitudes of domestic tourists had touristic consumption behavior during the pandemic process whether there is a correlation between these attitudes and whether these attitudes are clustered in different groups. For this purpose, data were collected from 1304 participants residing in Edirne and having touristic consumption behavior during the pandemic. The results of the analysis show that tourism ethnocentrism and place attachment attitudes of the local people are formed, place attachment affects tourism ethnocentrism and these attitudes of the local people are clustered in 3 groups. These clusters are respectively 1 Sacrifice, 2 Attachment, and 3 Belonging. Tourism businesses should make segmentation and targeting in regards to these clusters, also develop a separate marketing mix for each market segment.

 Covid-19 pandemisi dünyada küresel anlamda etnosentrik eğilimlerin ateşini körüklemiştir. Etnosentrik eğilimlerin kendini en çok gösterdiği sektörlerden biri de turizm sektörüdür. Tüketici etnosentrizmi yaygın bir biçimde araştırılmış olmasına rağmen turizm etnosentrizmi henüz yaygın olarak araştırılmamış bir konudur. Bu bakımdan, bu çalışmanın en temel amacı pandemi sürecinde turistik tüketim davranışında bulunan yerli turistlerin yer bağlılığı ile turizm etnosentrizmi tutumlarını, bu tutumlar arasında korelasyon olup olmadığını ve bu tutumların farklı gruplarda kümelenip kümelenmediğini tespit etmektir. Bu amaçla Edirnede ikamet eden ve pandemi sürecinde turistik tüketim davranışında bulunan 1304 katılımcıdan veri toplanmıştır. Analiz sonuçları, yerli halkın turizm etnosentrizmi ve yer bağlılığı tutumlarının oluştuğunu, yer bağlılığının turizm etnosentrizmini etkilediğini ve yerli halkın bu tutumlarının 3 grupta kümelendiğini göstermektedir. Bu kümeler ise turizm etnosentrizmi ve yer bağlılığı en yüksekten en düşüğe doğru 1 Adanmışlar, 2 Sadık olanlar ve 3 Ait olanlar şeklindedir. Turizm işletmeleri bu kümeleri hedef alarak hedefleme ve pazar bölümlendirme yapmalı ve her pazar segmenti için ayrı pazarlama karması geliştirmelidirler.

Makale detayları

THE EFFECT OF PLACE ATTACHMENT ON TOURISM ETHNOCENTRISM

Yazarlar:

Çiğdem Unurlu

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Applied Tourism Research Vol.4 Issue 2, pp.45-60

Belge Tipi:

Makale

Yayın Tarihi:

2/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309627

pISSN:

2717-8951

Tourism Ethnocentrism

Place Attachment

Covid-19 Pandemic

Cluster AnalysiTurizm Etnosentrizmi

Yer Bağlılığı

Covid-19 Pandemisi

Kümeleme Analizi

Sayı

Makale detayları

Yazarlar: Çiğdem Unurlu

Yayıncı: Isparta University of Applied Sciences

Ana Başlıklar: Turizm (Diğer)

Dergi: Journal of Applied Tourism Research Vol.4 Issue 2, pp.45-60

Belge Tipi: Makale

Yayın Tarihi: 2/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001309627

pISSN: 2717-8951

Sayı

Yazarlar:

Çiğdem Unurlu

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Applied Tourism Research Vol.4 Issue 2, pp.45-60

Belge Tipi:

Makale

Yayın Tarihi:

2/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309627

pISSN:

2717-8951