QUALITY FUNCTION DEPLOYMENT IN EFFECTIVE WEBSITE DESIGN: AN APPLICATION IN E-STORE DESIGN

Süleyman BARUTÇU

Makale detayları

QUALITY FUNCTION DEPLOYMENT IN EFFECTIVE WEBSITE DESIGN: AN APPLICATION IN E-STORE DESIGN

Yazarlar:

Süleyman BARUTÇU

Yayıncı:

Dokuz Eylul University

Dergi:

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 2006 Vol.7 Issue 1, pp.41-63

Belge Tipi:

Makale

Yayın Tarihi:

2/2006

Belge Dili:

Türkçe

Document ID (Org No.):

2000686288

Sıklık:

İki Yıllık

pISSN:

1303-0027

Özet:

 

Understanding customers’ expectations from a product and service is one of the most important issues in marketing. Quality Function Deployment (QFD) is an effective tool to develop a product, service, process, software, website and finally e-store (online shopping website) design from customers’ perspectives or wants.  In this paper, how an e-store can be designed using QFD and House of Quality (HOQ) methodologies is highlighted. Researches and interviews are conducted on 30 e-customers (electronic or online shopping customers) in order to find out what e-customers want and to understand e-customers’ expectations from e-store design. At the end of this study, some e-store design recommendations that will enable the e-store designer to deliver a higher level of e-customer satisfaction are made.

 

Understanding customers’ expectations from a product and service is one of the most important issues in marketing. Quality Function Deployment (QFD) is an effective tool to develop a product, service, process, software, website and finally e-store (online shopping website) design from customers’ perspectives or wants.  In this paper, how an e-store can be designed using QFD and House of Quality (HOQ) methodologies is highlighted. Researches and interviews are conducted on 30 e-customers (electronic or online shopping customers) in order to find out what e-customers want and to understand e-customers’ expectations from e-store design. At the end of this study, some e-store design recommendations that will enable the e-store designer to deliver a higher level of e-customer satisfaction are made.

Makale detayları

QUALITY FUNCTION DEPLOYMENT IN EFFECTIVE WEBSITE DESIGN: AN APPLICATION IN E-STORE DESIGN

Yazarlar: Süleyman BARUTÇU

Yayıncı: Dokuz Eylul University

Dergi: Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 2006 Vol.7 Issue 1, pp.41-63

Belge Tipi: Makale

Yayın Tarihi: 2/2006

Belge Dili: Türkçe

Document ID (Org No.): 2000686288

Sıklık: İki Yıllık

pISSN: 1303-0027

Sayı

Yazarlar:

Süleyman BARUTÇU

Yayıncı:

Dokuz Eylul University

Dergi:

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 2006 Vol.7 Issue 1, pp.41-63

Belge Tipi:

Makale

Yayın Tarihi:

2/2006

Belge Dili:

Türkçe

Document ID (Org No.):

2000686288

Sıklık:

İki Yıllık

pISSN:

1303-0027