Destination Marketing of Antalya City Port   for Sports Organizations and Its Effect on Perceived Organizational

Ali SEVİLMİŞ; Erkan Faruk ŞİRİN

Makale detayları

Destination Marketing of Antalya City Port for Sports Organizations and Its Effect on Perceived Organizational

Yazarlar:

Ali SEVİLMİŞ | Erkan Faruk ŞİRİN

Yayıncı:

Pamukkale University

Ana Başlıklar:

Sağlık teşvikleri

Dergi:

Pamukkale Journal of Sport Sciences 2021 Vol.12 Issue 1, pp.14-28

Belge Tipi:

Makale

Yayın Tarihi:

4/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000568608

Sıklık:

Üç Yıllık

eISSN:

1309-0356

Özet:

 

The aim of this study is to examine the relationship between the image of Antalya City and destination marketing in sports organizations and satisfaction.  In accordance with of this aim, the study group consists of 430 participants (n manager=4, n trainers=43, n athletes =315 and n referee=68) participating in Turkey Interuniversity Wushu Sanda and Taolu Championship between the dates of May 9 - 11, 2016, and the First International Mediterranean Wushu Championship between the dates of March 16 -21, 2017, held in Antalya city.  In the study, it was revealed that the sub-dimensions of the perceived urban image significantly affect the destination marketing sub-dimensions and overall organization satisfaction in sports organizations.  With this study, it is considered that perceived urban image can be a resource for forming a resource in the identification of   the influences it exerts   on destination marketing for sports organizations and organizational satisfaction, and sustainable plans formed in the stage of organizing this kind of activities.

Makale detayları

Destination Marketing of Antalya City Port for Sports Organizations and Its Effect on Perceived Organizational

Yazarlar: Ali SEVİLMİŞ | Erkan Faruk ŞİRİN

Yayıncı: Pamukkale University

Ana Başlıklar: Sağlık teşvikleri

Dergi: Pamukkale Journal of Sport Sciences 2021 Vol.12 Issue 1, pp.14-28

Belge Tipi: Makale

Yayın Tarihi: 4/2021

Belge Dili: İngilizce

Document ID (Org No.): 2000568608

Sıklık: Üç Yıllık

eISSN: 1309-0356

Sayı

Yazarlar:

Ali SEVİLMİŞ | Erkan Faruk ŞİRİN

Yayıncı:

Pamukkale University

Ana Başlıklar:

Sağlık teşvikleri

Dergi:

Pamukkale Journal of Sport Sciences 2021 Vol.12 Issue 1, pp.14-28

Belge Tipi:

Makale

Yayın Tarihi:

4/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000568608

Sıklık:

Üç Yıllık

eISSN:

1309-0356