Investigating The Leisure Airline Market Through Consumer Feedback: A Sentiment Analysis On User Reviews

Fatih Pınarbaşı

Makale detayları

Investigating The Leisure Airline Market Through Consumer Feedback: A Sentiment Analysis On User Reviews

Yazarlar:

Fatih Pınarbaşı

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.15 Issue 3, pp.544-558

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001359320

pISSN:

2717-7092

Anahtar kelimeler:

Özet:

 The airline market, characterized by high competition, globalization, and diverse user expectations, necessitates understanding consumers and evaluating their feedback. In line with the unique characteristics of the leisure airline market, this study aims to examine the market through user reviews. A sample of 3,571 user reviews of 10 airlines on the Skytrax Airlinequality.com website was used for this study, and sentiment analysis was applied to examine the sentiments expressed in these reviews, utilizing 3,489 user reviews. The descriptive analysis concluded that user reviews for leisure airlines were generally dominated by negative ratings, with rating polarization differing among airlines. During the sentiment analysis phase of the study, the primary emotions found in user reviews were neutral 24.7, disgust 21.3, and sadness 14.9. The feelings expressed in these reviews were surprise 11.5, fear 10.9, joy 9.9, and anger 6.7. The study provides an examination of the leisure airline market that can guide industry decision-makers in market insights through user reviews.

 The airline market, characterized by high competition, globalization, and diverse user expectations, necessitates understanding consumers and evaluating their feedback. In line with the unique characteristics of the leisure airline market, this study aims to examine the market through user reviews. A sample of 3,571 user reviews of 10 airlines on the Skytrax Airlinequality.com website was used for this study, and sentiment analysis was applied to examine the sentiments expressed in these reviews, utilizing 3,489 user reviews. The descriptive analysis concluded that user reviews for leisure airlines were generally dominated by negative ratings, with rating polarization differing among airlines. During the sentiment analysis phase of the study, the primary emotions found in user reviews were neutral 24.7, disgust 21.3, and sadness 14.9. The feelings expressed in these reviews were surprise 11.5, fear 10.9, joy 9.9, and anger 6.7. The study provides an examination of the leisure airline market that can guide industry decision-makers in market insights through user reviews.

 The airline market, characterized by high competition, globalization, and diverse user expectations, necessitates understanding consumers and evaluating their feedback. In line with the unique characteristics of the leisure airline market, this study aims to examine the market through user reviews. A sample of 3,571 user reviews of 10 airlines on the Skytrax Airlinequality.com website was used for this study, and sentiment analysis was applied to examine the sentiments expressed in these reviews, utilizing 3,489 user reviews. The descriptive analysis concluded that user reviews for leisure airlines were generally dominated by negative ratings, with rating polarization differing among airlines. During the sentiment analysis phase of the study, the primary emotions found in user reviews were neutral 24.7, disgust 21.3, and sadness 14.9. The feelings expressed in these reviews were surprise 11.5, fear 10.9, joy 9.9, and anger 6.7. The study provides an examination of the leisure airline market that can guide industry decision-makers in market insights through user reviews.

 Yüksek rekabet, küreselleşme ve farklı kullanıcı beklentileri gibi değişkenlere sahip havayolu pazarı, tüketicileri anlamayı ve geri bildirimlerini değerlendirmeyi gerekli kılmaktadır. Tatil havayolu pazarının kendine özgü özelliklerine uygun olarak bu çalışma, pazarı kullanıcı yorumları aracılığıyla incelemeyi amaçlamaktadır. Çalışmada Skytrax Airlinequality.com web sitesinde 10 havayolu şirketine ait 3571 kullanıcı değerlendirmesi örneklem olarak alınmış ve değerlendirmelerde yer alan duyguları incelemek için uygulanan duygu analizi yönteminde 3489 kullanıcı değerlendirmesi kullanılmıştır. Tanımlayıcı analiz aşamasında çalışmada, tatil havayolları için kullanıcı yorumlarında genel olarak olumsuz derecelendirme puanlarının baskın olduğu ve havayolu şirketleri arasında derecelendirme puanı kutuplaşmasında farklılıklar olduğu sonucuna varılmıştır. Çalışmanın duygu analizi aşamasında, kullanıcı yorumlarında nötr duygu 24,7, iğrenme duygusu 21,3 ve üzüntü duygusu 14,9 başlıca duygular olarak bulunmuştur. Kullanıcı yorumlarında yer alan duygular sırasıyla sürpriz duygusu 11,5, korku duygusu 10,9, neşe duygusu 9,9 ve öfke 6,7 duygusu olarak sıralanmıştır. Çalışma, kullanıcı yorumları aracılığıyla pazar içgörüleri konusunda sektördeki karar vericilere yol gösterebilecek bir tatil havayolu pazarının incelemesini sunmaktadır.

Makale detayları

Investigating The Leisure Airline Market Through Consumer Feedback: A Sentiment Analysis On User Reviews

Yazarlar:

Fatih Pınarbaşı

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.15 Issue 3, pp.544-558

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001359320

pISSN:

2717-7092

Airline marketing

Leisure airlines

Online review

Word of mouth

Consumer behaviorHavayolu pazarlaması

Tatil havayolları

Çevrimiçi değerlendirme

Ağızdan ağıza pazarlama

Tüketici davranışı

Sayı

Makale detayları

Yazarlar: Fatih Pınarbaşı

Yayıncı: Karabuk University

Ana Başlıklar: Turizm (Diğer)

Dergi: Journal of Humanities and Tourism Research Vol.15 Issue 3, pp.544-558

Belge Tipi: Makale

Yayın Tarihi: 9/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001359320

pISSN: 2717-7092

Sayı

Yazarlar:

Fatih Pınarbaşı

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.15 Issue 3, pp.544-558

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001359320

pISSN:

2717-7092