STUDYING THE RELATION „BRAND – LEADERSHIP” ON THE INTERNATIONAL MARKET OF SEASIDE TOURIST DESTINATIONS

Miglena TEMELKOVA; İliyan BAKALOV

Makale detayları

STUDYING THE RELATION „BRAND – LEADERSHIP” ON THE INTERNATIONAL MARKET OF SEASIDE TOURIST DESTINATIONS

Yazarlar:

Miglena TEMELKOVA | İliyan BAKALOV

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2013 Vol.5 Issue 2, pp.167-176

Belge Tipi:

Makale

Yayın Tarihi:

11/2013

Belge Dili:

Türkçe

Document ID (Org No.):

2000809155

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

The leadership of a certain tourist destination on the international market is  intrinsically related in customers’ minds to the identity and popularity of the  destination, which have been formed as a result of a focused strategically intended  behaviour on the target market audiences, both by the businesses providing tourist  services (tour operators, tour agents, hotels, restaurants, aqua parks, museums),  and by the government and municipal authorities. Namely, the interrelation  between the image of the destination on the market and the customers’  preferences form the relation „brand – leadership” on the international tourism  market.  The present study is based on a questionnaire survey conducted in three countries  providing seaside tourist packages (Bulgaria, Turkey and Greece), where  respondents were 550 tourists of 5 nationalities. The study has shown that the  brand positions the respective destination on the market, creates its reputation and  wins customers’ loyalty over time on the basis of the vision, quality and invoked  trust epitomized by the destination.

Makale detayları

STUDYING THE RELATION „BRAND – LEADERSHIP” ON THE INTERNATIONAL MARKET OF SEASIDE TOURIST DESTINATIONS

Yazarlar: Miglena TEMELKOVA | İliyan BAKALOV

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2013 Vol.5 Issue 2, pp.167-176

Belge Tipi: Makale

Yayın Tarihi: 11/2013

Belge Dili: Türkçe

Document ID (Org No.): 2000809155

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

Miglena TEMELKOVA | İliyan BAKALOV

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2013 Vol.5 Issue 2, pp.167-176

Belge Tipi:

Makale

Yayın Tarihi:

11/2013

Belge Dili:

Türkçe

Document ID (Org No.):

2000809155

Sıklık:

İki Yıllık

eISSN:

1309-8047