SOCIAL MEDIA TOOLS: A BIBLIOMETRIC ANALYSIS BASED ON WEB OF SCIENCE DATA (2000-2023)

Ruhan İri

Makale detayları

SOCIAL MEDIA TOOLS: A BIBLIOMETRIC ANALYSIS BASED ON WEB OF SCIENCE DATA (2000-2023)

Yazarlar:

Ruhan İri

Yayıncı:

Duzce University

Ana Başlıklar:

İşletme

Dergi:

Düzce Üniversitesi Sosyal Bilimler Dergisi Vol.14 Issue 1, pp.120-139

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001312793

pISSN:

2146-5975

Anahtar kelimeler:

Özet:

 The concept of social media tools has gained the function of an umbrella concept by forming a word pool by shaping the action according to the subject and object, in a rich structure in terms of grammatical categories that regulate the relationship between the action and the participants in the event described in the action, and basically the relationship of the action with the participants in the event. The concept of social media tools and their use, which is used as a socio-economic element or content in many fields such as information technologies, education, communication, public relations, advertising, marketing, health, business, economy, finance and banking, politics, etc., has recently been the subject of many academic research and numerous studies in the literature. Due to the intricate and complex nature of the concept of social media tools, performing a bibliometric analysis of intertwined research topics will provide a panoramic perspective to researchers and organizations in different disciplines. The research aims to evaluate the status of the concept of social media tools in the international literature within the framework of descriptive analysis through document review method. For this purpose, after searching the Web of Science database and the necessary limitation procedures, a total of 26,283 published scientific studies published between 2000 and 2023 that include the concept of social media tools in their research, title or keywords or have the content of social media tools were accessed. A total of 26,283 scientific studies constituted the sample of the survey. A total of 26,283 scientific studies with social media tools content were analyzed with the VOS viewer program to determine the scientific categories and orientation of interest in the subject of social media tools, and the prominent country, organization, author and keyword concept units were reached with the publication-citation mapping technique. As a result of the research, it was determined that articles ranked first in terms of document type in social media tools research, and there has been a steady increase in the number of studies since 2013 in parallel with the widespread use of social media tools worldwide. Again, since the studies on social media tools are generally co-authored, the existence of a high level of collaboration index in the fields of survey draws attention.

 The concept of social media tools has gained the function of an umbrella concept by forming a word pool by shaping the action according to the subject and object, in a rich structure in terms of grammatical categories that regulate the relationship between the action and the participants in the event described in the action, and basically the relationship of the action with the participants in the event. The concept of social media tools and their use, which is used as a socio-economic element or content in many fields such as information technologies, education, communication, public relations, advertising, marketing, health, business, economy, finance and banking, politics, etc., has recently been the subject of many academic research and numerous studies in the literature. Due to the intricate and complex nature of the concept of social media tools, performing a bibliometric analysis of intertwined research topics will provide a panoramic perspective to researchers and organizations in different disciplines. The research aims to evaluate the status of the concept of social media tools in the international literature within the framework of descriptive analysis through document review method. For this purpose, after searching the Web of Science database and the necessary limitation procedures, a total of 26,283 published scientific studies published between 2000 and 2023 that include the concept of social media tools in their research, title or keywords or have the content of social media tools were accessed. A total of 26,283 scientific studies constituted the sample of the survey. A total of 26,283 scientific studies with social media tools content were analyzed with the VOS viewer program to determine the scientific categories and orientation of interest in the subject of social media tools, and the prominent country, organization, author and keyword concept units were reached with the publication-citation mapping technique. As a result of the research, it was determined that articles ranked first in terms of document type in social media tools research, and there has been a steady increase in the number of studies since 2013 in parallel with the widespread use of social media tools worldwide. Again, since the studies on social media tools are generally co-authored, the existence of a high level of collaboration index in the fields of survey draws attention.

 The concept of social media tools has gained the function of an umbrella concept by forming a word pool by shaping the action according to the subject and object, in a rich structure in terms of grammatical categories that regulate the relationship between the action and the participants in the event described in the action, and basically the relationship of the action with the participants in the event. The concept of social media tools and their use, which is used as a socio-economic element or content in many fields such as information technologies, education, communication, public relations, advertising, marketing, health, business, economy, finance and banking, politics, etc., has recently been the subject of many academic research and numerous studies in the literature. Due to the intricate and complex nature of the concept of social media tools, performing a bibliometric analysis of intertwined research topics will provide a panoramic perspective to researchers and organizations in different disciplines. The research aims to evaluate the status of the concept of social media tools in the international literature within the framework of descriptive analysis through document review method. For this purpose, after searching the Web of Science database and the necessary limitation procedures, a total of 26,283 published scientific studies published between 2000 and 2023 that include the concept of social media tools in their research, title or keywords or have the content of social media tools were accessed. A total of 26,283 scientific studies constituted the sample of the survey. A total of 26,283 scientific studies with social media tools content were analyzed with the VOS viewer program to determine the scientific categories and orientation of interest in the subject of social media tools, and the prominent country, organization, author and keyword concept units were reached with the publication-citation mapping technique. As a result of the research, it was determined that articles ranked first in terms of document type in social media tools research, and there has been a steady increase in the number of studies since 2013 in parallel with the widespread use of social media tools worldwide. Again, since the studies on social media tools are generally co-authored, the existence of a high level of collaboration index in the fields of survey draws attention.

 Sosyal medya araçları konsepti, eylemin özne ve nesneye göre şekillendiği, eylem ile eylemde anlatılan olaya katılanlar arasındaki ilişkiyi düzenleyen gramer kategorisi bakımından zengin bir yapıda ve temelde eylemin olaya katılanlarla ilgisi belirli eklerle şekillendirilerek kelime havuzu oluşturularak çatı bir kavram fonksiyonu kazanmıştır. Bilişim teknolojileri, eğitim, iletişim, halkla ilişkiler, reklam, pazarlama, sağlık, işletme, ekonomi, finans ve bankacılık, siyaset vb. pekçok alanda sosyo-ekonomik bir unsur ya da içerik olarak kullanılan sosyal medya araçları ve kullanımı kavramı son zamanlarda pekçok akademik araştırmada ve literatürde yer alan çok sayıda çalışmaya konu olmaktadır. Sosyal medya araçları kavramının girift ve kompleks bir yapıda olma özelliği sebebiyle birbirinin içine geçmiş araştırma konularının bibliyometrik analizinin gerçekleştirilmesi, farklı disiplinlerdeki araştırmacılara ve kuruluşlara panoramik bir bakış açısı kazandırılabilecektir. Araştırma sosyal medya araçları kavramının uluslararası literatürdeki durumunu betimsel analiz çerçevesinde doküman inceleme yöntemi ile değerlendirmeyi amaçlamaktadır. Bu amaç doğrultusunda Web of Science veri tabanında yapılan tarama ve gerekli sınırlama işlemlerinden sonra, 2000-2023 yılları arasında yayımlanan araştırma, başlık veya anahtar kelimelerinde sosyal medya araçları kavramını içeren ya da sosyal medya araçları içeriğine sahip olan toplam 26.283 adet yayınlanmış bilimsel çalışmaya erişilmiştir. Erişilen toplam 26.283 bilimsel çalışma araştırmanın örneklemini oluşturmaktadır. Sosyal medya araçları içeriğine sahip toplam 26.283 bilimsel araştırma, VOS viewer programı ile analiz edilerek sosyal medya araçları konusuna yönelik ilginin yoğunlaştığı bilimsel kategoriler ve ilgi yöneliş tespiti yapılarak, yayın-atıf haritalama tekniğiyle öne çıkan ülke, kuruluş, yazar ve anahtar kelime kavram birimlerine ulaşılmıştır. Araştırma sonucunda sosyal medya araçları araştırmalarında belge türü bakımından ilk sırada makalelerin yer aldığı, sosyal medya araçları kullanımının dünya genelinde yaygınlaşmasına paralel olarak 2013 yılından itibaren araştırma sayısında düzenli bir artış yaşandığı tespit edilmiştir. Yine sosyal medya araçları konusunda gerçekleştirilen araştırmaların genellikle ortak yazarlı olması sebebiyle çalışma alanlarında yüksek düzeyde bir ortak çalışma endeksinin varlığı dikkat çekmektedir.

Makale detayları

SOCIAL MEDIA TOOLS: A BIBLIOMETRIC ANALYSIS BASED ON WEB OF SCIENCE DATA (2000-2023)

Yazarlar:

Ruhan İri

Yayıncı:

Duzce University

Ana Başlıklar:

İşletme

Dergi:

Düzce Üniversitesi Sosyal Bilimler Dergisi Vol.14 Issue 1, pp.120-139

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001312793

pISSN:

2146-5975

Social media

Bibliometric analysis

Web of science.Sosyal medya

Bibliyometrik analiz

Web of science.

Sayı

Makale detayları

SOCIAL MEDIA TOOLS: A BIBLIOMETRIC ANALYSIS BASED ON WEB OF SCIENCE DATA (2000-2023)

Yazarlar: Ruhan İri

Yayıncı: Duzce University

Ana Başlıklar: İşletme

Dergi: Düzce Üniversitesi Sosyal Bilimler Dergisi Vol.14 Issue 1, pp.120-139

Belge Tipi: Makale

Yayın Tarihi: 1/2024

Belge Dili: İngilizce

Document ID (Org No.): 2001312793

pISSN: 2146-5975

Social media

Bibliometric analysis

Web of science.Sosyal medya

Bibliyometrik analiz

Web of science.

Sayı

Yazarlar:

Ruhan İri

Yayıncı:

Duzce University

Ana Başlıklar:

İşletme

Dergi:

Düzce Üniversitesi Sosyal Bilimler Dergisi Vol.14 Issue 1, pp.120-139

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001312793

pISSN:

2146-5975