BLOGLARIN MARKALAR ÜZERİNDEKİ GÜCÜ

Özge ULUĞ YURTTAŞ

Makale detayları

BLOGLARIN MARKALAR ÜZERİNDEKİ GÜCÜ

Yazarlar:

Özge ULUĞ YURTTAŞ

Yayıncı:

Istanbul Aydin University

Dergi:

Journal of Istanbul Aydın University 2010 Vol.2 Issue 8, pp.107-122

Belge Tipi:

Makale

Yayın Tarihi:

11/2010

Belge Dili:

Türkçe

Document ID (Org No.):

2000721013

Sıklık:

Üç Aylık

eISSN:

2757-7244

pISSN:

2757-7252

Özet:

 

Internet, revolutionary application of new communication technologies,
 presents us variations by effecting our way of communication deeper day by
 day. Today, widely used Web 2.0 applications have increased this variation and
 also have become a vital part of our daily life by especially its integration with
 mobile communication. Blogs express web-based publications that the
 possibility of personal publication, mass following of that part. The content of
 blogs are personally decided by the their writers and they get richer with the
 comments of their followers.
 It can be said that blog writers are opinion leaders for the society and in 
 their blogs, time to time they may write about the product they use or the
 service they get and their thoughts and ideas about them. Starting from this
 point in this study the effective role of blogs and brands is teorically handeled
 bu examining examples.

Makale detayları

BLOGLARIN MARKALAR ÜZERİNDEKİ GÜCÜ

Yazarlar: Özge ULUĞ YURTTAŞ

Yayıncı: Istanbul Aydin University

Dergi: Journal of Istanbul Aydın University 2010 Vol.2 Issue 8, pp.107-122

Belge Tipi: Makale

Yayın Tarihi: 11/2010

Belge Dili: Türkçe

Document ID (Org No.): 2000721013

Sıklık: Üç Aylık

eISSN: 2757-7244

pISSN: 2757-7252

Sayı

Yazarlar:

Özge ULUĞ YURTTAŞ

Yayıncı:

Istanbul Aydin University

Dergi:

Journal of Istanbul Aydın University 2010 Vol.2 Issue 8, pp.107-122

Belge Tipi:

Makale

Yayın Tarihi:

11/2010

Belge Dili:

Türkçe

Document ID (Org No.):

2000721013

Sıklık:

Üç Aylık

eISSN:

2757-7244

pISSN:

2757-7252