BIBLIOMETRIC ANALYSIS OF GRADUATE THESES ON EMPLOYER BRANDING

Hasan Murat Albayrak

Makale detayları

BIBLIOMETRIC ANALYSIS OF GRADUATE THESES ON EMPLOYER BRANDING

Yazarlar:

Hasan Murat Albayrak

Yayıncı:

Kütahya Dumlupinar University

Ana Başlıklar:

İşletme

Dergi:

İşletme ve Girişimcilik Araştırmaları Dergisi Issue 4, pp.26-42

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001327224

pISSN:

2980-034X

Anahtar kelimeler:

Özet:

 In recent years, as a result of the increase in the education levels of employees and the change in their perspectives due to technological developments and globalization, it has been observed that the interest in the employer brand has increased and has become the subject of studies. The study aims to determine the bibliometric properties of postgraduate theses published between 2003 and 2023, which have access to the Higher Education Institution National Thesis Centre database on employer branding. For the purpose, 92 postgraduate theses published with access permission from the Higher Education Institution National Thesis Center database were identified. 12 of these consist of doctoral theses and 80 of them consist of masters theses. All of the identified theses were examined using the bibliometric analysis method within the framework of various parameters. IBM SPSS 21.0 statistical package program was used in the frequency analysis of the research data. This research is aimed to guide researchers in determining the study topics, content and form elements of future postgraduate theses in the field of employer branding.

 In recent years, as a result of the increase in the education levels of employees and the change in their perspectives due to technological developments and globalization, it has been observed that the interest in the employer brand has increased and has become the subject of studies. The study aims to determine the bibliometric properties of postgraduate theses published between 2003 and 2023, which have access to the Higher Education Institution National Thesis Centre database on employer branding. For the purpose, 92 postgraduate theses published with access permission from the Higher Education Institution National Thesis Center database were identified. 12 of these consist of doctoral theses and 80 of them consist of masters theses. All of the identified theses were examined using the bibliometric analysis method within the framework of various parameters. IBM SPSS 21.0 statistical package program was used in the frequency analysis of the research data. This research is aimed to guide researchers in determining the study topics, content and form elements of future postgraduate theses in the field of employer branding.

 In recent years, as a result of the increase in the education levels of employees and the change in their perspectives due to technological developments and globalization, it has been observed that the interest in the employer brand has increased and has become the subject of studies. The study aims to determine the bibliometric properties of postgraduate theses published between 2003 and 2023, which have access to the Higher Education Institution National Thesis Centre database on employer branding. For the purpose, 92 postgraduate theses published with access permission from the Higher Education Institution National Thesis Center database were identified. 12 of these consist of doctoral theses and 80 of them consist of masters theses. All of the identified theses were examined using the bibliometric analysis method within the framework of various parameters. IBM SPSS 21.0 statistical package program was used in the frequency analysis of the research data. This research is aimed to guide researchers in determining the study topics, content and form elements of future postgraduate theses in the field of employer branding.

 Son yıllarda teknolojik gelişmeler ve küreselleşmeye bağlı olarak işgörenlerin eğitim seviyelerinin artması ve bakış açılarının değişmesi sonucunda işveren markasına olan ilginin daha fazla arttığı ve yapılan çalışmalara konu olduğu görülmektedir. Çalışmada işveren markası konusunda Yükseköğretim Kurumu Ulusal Tez Merkezi veri tabanında erişim izni bulunan 2003-2023 yılları arasında yayımlanmış lisansüstü tezlerin bibliyometrik özelliklerinin tespiti amaçlanmaktadır. Amaç doğrultusunda, Yükseköğretim Kurumu Ulusal Tez Merkezi veri tabanından erişim izni verilerek yayımlanmış 92 lisansüstü tez çalışmasının tamamı çeşitli parametreler çerçevesinde bibliyometrik analiz yöntemi kullanılarak incelenmiştir. Araştırma verilerinin frekans analizinde IBM SPSS 21.0 istatistiki paket programından faydalanılmıştır.

Makale detayları

BIBLIOMETRIC ANALYSIS OF GRADUATE THESES ON EMPLOYER BRANDING

Yazarlar:

Hasan Murat Albayrak

Yayıncı:

Kütahya Dumlupinar University

Ana Başlıklar:

İşletme

Dergi:

İşletme ve Girişimcilik Araştırmaları Dergisi Issue 4, pp.26-42

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001327224

pISSN:

2980-034X

Employer Branding

Bibliometric Analysis

Graduate Thesesİşveren Markası

Bibliyometrik Analiz

Lisansüstü Tezler.

Sayı

Makale detayları

BIBLIOMETRIC ANALYSIS OF GRADUATE THESES ON EMPLOYER BRANDING

Yazarlar: Hasan Murat Albayrak

Yayıncı: Kütahya Dumlupinar University

Ana Başlıklar: İşletme

Dergi: İşletme ve Girişimcilik Araştırmaları Dergisi Issue 4, pp.26-42

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001327224

pISSN: 2980-034X

Employer Branding

Bibliometric Analysis

Graduate Thesesİşveren Markası

Bibliyometrik Analiz

Lisansüstü Tezler.

Sayı

Yazarlar:

Hasan Murat Albayrak

Yayıncı:

Kütahya Dumlupinar University

Ana Başlıklar:

İşletme

Dergi:

İşletme ve Girişimcilik Araştırmaları Dergisi Issue 4, pp.26-42

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001327224

pISSN:

2980-034X