Gastrodiploması Kavramı üzerine bir çalışma: Türk Kahvaltı Günü Örneği

Betül Öztürk

Makale detayları

Gastrodiploması Kavramı üzerine bir çalışma: Türk Kahvaltı Günü Örneği

Yazarlar:

Betül Öztürk

Yayıncı:

Aydin Adnan Menderes University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Travel and Tourism Research Vol.23 Issue 23, pp.84-102

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001301295

pISSN:

1302-8545

Anahtar kelimeler:

Özet:

 Nations engage in gastrodiplomacy to determine strategies for promoting their identities globally and to disseminate food products and cuisine culture with high economic value. In our country, gastrodiplomacy takes place on national and international platforms every year on the first Sunday of June with the World Breakfast Day event. This event aims to promote and disseminate the Turkish breakfast. Social media platforms, which people use frequently in their daily lives, are often utilized for promotion and increasing awareness. In the context of gastrodiplomacy mobility, social media platforms play a significant role in sharing and disseminating information. This study involves conducting a thematic analysis of Instagram posts tagged with Turkish Breakfast Day and World Breakfast Day. Using the MAXQDA software program, con a qualitative analysis of comments and photos shared for an event featuring gastrodiplomacy mobility was conducted and then was carried out a thematic analysis, identifying five main themes: food, attractive elements, emotions, activities, and others. Based on the words and codes in these themes, the content and values of a Turkish breakfast was defined. The findings demonstrate that social media posts exhibit the varied product range of Turkish breakfast, whilst upholding the practice of enjoying meals with loved ones, which is deeply ingrained in our culinary customs. Additionally, a qualitative examination of the images within the research uncovered the fundamental components of Turkish breakfast and highlighted the multiplicity of local ingredients. Finally, according to the data obtained in this study, recommendations that can be followed in gastrodiplomacy mobility have been made and strategic targets have been specified for the dissemination of this activity.

 Nations engage in gastrodiplomacy to determine strategies for promoting their identities globally and to disseminate food products and cuisine culture with high economic value. In our country, gastrodiplomacy takes place on national and international platforms every year on the first Sunday of June with the World Breakfast Day event. This event aims to promote and disseminate the Turkish breakfast. Social media platforms, which people use frequently in their daily lives, are often utilized for promotion and increasing awareness. In the context of gastrodiplomacy mobility, social media platforms play a significant role in sharing and disseminating information. This study involves conducting a thematic analysis of Instagram posts tagged with Turkish Breakfast Day and World Breakfast Day. Using the MAXQDA software program, con a qualitative analysis of comments and photos shared for an event featuring gastrodiplomacy mobility was conducted and then was carried out a thematic analysis, identifying five main themes: food, attractive elements, emotions, activities, and others. Based on the words and codes in these themes, the content and values of a Turkish breakfast was defined. The findings demonstrate that social media posts exhibit the varied product range of Turkish breakfast, whilst upholding the practice of enjoying meals with loved ones, which is deeply ingrained in our culinary customs. Additionally, a qualitative examination of the images within the research uncovered the fundamental components of Turkish breakfast and highlighted the multiplicity of local ingredients. Finally, according to the data obtained in this study, recommendations that can be followed in gastrodiplomacy mobility have been made and strategic targets have been specified for the dissemination of this activity.

 Nations engage in gastrodiplomacy to determine strategies for promoting their identities globally and to disseminate food products and cuisine culture with high economic value. In our country, gastrodiplomacy takes place on national and international platforms every year on the first Sunday of June with the World Breakfast Day event. This event aims to promote and disseminate the Turkish breakfast. Social media platforms, which people use frequently in their daily lives, are often utilized for promotion and increasing awareness. In the context of gastrodiplomacy mobility, social media platforms play a significant role in sharing and disseminating information. This study involves conducting a thematic analysis of Instagram posts tagged with Turkish Breakfast Day and World Breakfast Day. Using the MAXQDA software program, con a qualitative analysis of comments and photos shared for an event featuring gastrodiplomacy mobility was conducted and then was carried out a thematic analysis, identifying five main themes: food, attractive elements, emotions, activities, and others. Based on the words and codes in these themes, the content and values of a Turkish breakfast was defined. The findings demonstrate that social media posts exhibit the varied product range of Turkish breakfast, whilst upholding the practice of enjoying meals with loved ones, which is deeply ingrained in our culinary customs. Additionally, a qualitative examination of the images within the research uncovered the fundamental components of Turkish breakfast and highlighted the multiplicity of local ingredients. Finally, according to the data obtained in this study, recommendations that can be followed in gastrodiplomacy mobility have been made and strategic targets have been specified for the dissemination of this activity.

 Uluslar, kimliklerini dünya genelinde tanıtmak, yüksek ekonomik değeri olan gıda ürünlerinin ve yemek kültürünün yaygınlaştırılmasını sağlamak için stratejiler belirleyerek gastrodiplomasi hareketliliği gerçekleştirmektedir. Ülkemizde de Dünya Kahvaltı günü etkinliği ile gastrodiplomasi hareketliliği her yıl Haziran ayının ilk Pazar gününde ulusal ve uluslararası platformlarda gerçekleştirmektedir. Bu etkinlik Türk kahvaltısının tanıtılmasını ve yaygınlaştırılmasını içermektedir. Günlük yaşamda çok fazla vakit ayırılan sosyal medya platformları, tanıtım ve farkındalık için sıklıkla kullanılmaktadır. Gastrodiplomasi hareketliliğinde sosyal medya platformları bu bağlamda önemli bir paylaşım ve yaygınlaştırma bir aracıdır. Bu çalışma, Türk Kahvaltı Günü ve Dünya Kahvaltı Günü etiketleri ile instagramda yapılan paylaşımların tematik olarak incelenmesini içermektedir. MAXQDA yazılım programı kullanılarak paylaşılan yorumlar ve fotoğraflar kalitatif olarak incelenmiş ve gastrodiplomasi hareketliliği olan bu etkinliğin tematik analizi gerçekleştirilmiştir. Yiyecek, çekici unsurlar, duygular, aktiviteler ve diğerleri olmak üzere toplamda beş ana tema tespit edilerek bu temalarda yer alan kelimeler ve kodlara dayanarak Türk kahvaltısının içeriği ve değerleri tanımlanmıştır. Elde edilen sonuçlar, sosyal medya paylaşımlarında Türk kahvaltısının zengin ürün çeşitliliğini sergilerken sofra kültürümüzde yeri olan öğünlerimizi aile ve dostlarımızla paylaşmanın gelenekselliğini koruduğu gözlenmiştir. Çalışmada görseller üzerinde yapılan kalitatif analiz Türk kahvaltısının ana öğelerini de ortaya çıkarmış ve yerel ürün çeşitliliğini de göstermiştir. Son olarak, bu çalışmada elde edilen verilere göre gastrodiplomasi hareketliliğinde izlenebilecek tavsiyelerde de bulunulmuş olup bu etkinliğin yaygınlaştırılması için de stratejik hedefler belirtilmiştir.

Makale detayları

Gastrodiploması Kavramı üzerine bir çalışma: Türk Kahvaltı Günü Örneği

Yazarlar:

Betül Öztürk

Yayıncı:

Aydin Adnan Menderes University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Travel and Tourism Research Vol.23 Issue 23, pp.84-102

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001301295

pISSN:

1302-8545

Türk kahvaltı günü

Dünya kahvaltı günü

gastrodiplomasi

tematik analiz

kalitatif analizTurkish breakfast day

World breakfast day

Gastrodiplomacy

thematic analysis

qualitative analysis

Sayı

Makale detayları

Yazarlar: Betül Öztürk

Yayıncı: Aydin Adnan Menderes University

Ana Başlıklar: Turizm (Diğer)

Dergi: Journal of Travel and Tourism Research Vol.23 Issue 23, pp.84-102

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001301295

pISSN: 1302-8545

Sayı

Yazarlar:

Betül Öztürk

Yayıncı:

Aydin Adnan Menderes University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Travel and Tourism Research Vol.23 Issue 23, pp.84-102

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001301295

pISSN:

1302-8545