RESEARCH ON CONSUMER OPINIONS ON THE USE OF CRYPTOCURRENCY IN ONLINE SHOPPING

İbrahim Avcı; Ezgi Özmen; Merve Ozhan

Makale detayları

RESEARCH ON CONSUMER OPINIONS ON THE USE OF CRYPTOCURRENCY IN ONLINE SHOPPING

Yazarlar:

İbrahim Avcı | Ezgi Özmen | Merve Ozhan

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

İşletme

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.19 Issue 2, pp.311-327

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001291866

pISSN:

2147-9208

Anahtar kelimeler:

Özet:

 Developments in the field of internet technologies have changed traditional shopping behaviors and led consumers to shop online on electronic commerce sites. Developments in the field of electronic commerce have also diversified payment systems and virtual currencies have started to be used in payments. When it comes to virtual currencies, the first concept that comes to mind recently is cryptocurrencies. Cryptocurrencies, which are seen as investment instruments, have started to be used as payment methods by many brands in the global market. At this stage, the basis of the research is to reveal the intention of consumers in Turkey to use cryptocurrencies in online shopping. The goal of the study, which was conducted within the framework of the Technology Acceptance Model, was to discover the implications of consumers perceptions of cryptocurrencies ease of use, risk, and trust factors on their perceived benefit and intention to use cryptocurrencies in online purchasing. For this aim, it was discovered that perceived ease of use and trust have a significant positive effect on perceived benefit, while perceived risk has a significant negative effect, based on the analysis of data obtained from 391 customers via the online survey technique. In addition, perceived ease of use, trust and benefit also positively affect the intention to use cryptocurrency in online shopping. It is concluded that the perceived risk factor does not affect the intention to use cryptocurrency in online shopping. The findings provide significant theoretical and practical contributions to the fields of cryptocurrency and electronic commerce.

 Developments in the field of internet technologies have changed traditional shopping behaviors and led consumers to shop online on electronic commerce sites. Developments in the field of electronic commerce have also diversified payment systems and virtual currencies have started to be used in payments. When it comes to virtual currencies, the first concept that comes to mind recently is cryptocurrencies. Cryptocurrencies, which are seen as investment instruments, have started to be used as payment methods by many brands in the global market. At this stage, the basis of the research is to reveal the intention of consumers in Turkey to use cryptocurrencies in online shopping. The goal of the study, which was conducted within the framework of the Technology Acceptance Model, was to discover the implications of consumers perceptions of cryptocurrencies ease of use, risk, and trust factors on their perceived benefit and intention to use cryptocurrencies in online purchasing. For this aim, it was discovered that perceived ease of use and trust have a significant positive effect on perceived benefit, while perceived risk has a significant negative effect, based on the analysis of data obtained from 391 customers via the online survey technique. In addition, perceived ease of use, trust and benefit also positively affect the intention to use cryptocurrency in online shopping. It is concluded that the perceived risk factor does not affect the intention to use cryptocurrency in online shopping. The findings provide significant theoretical and practical contributions to the fields of cryptocurrency and electronic commerce.

 Developments in the field of internet technologies have changed traditional shopping behaviors and led consumers to shop online on electronic commerce sites. Developments in the field of electronic commerce have also diversified payment systems and virtual currencies have started to be used in payments. When it comes to virtual currencies, the first concept that comes to mind recently is cryptocurrencies. Cryptocurrencies, which are seen as investment instruments, have started to be used as payment methods by many brands in the global market. At this stage, the basis of the research is to reveal the intention of consumers in Turkey to use cryptocurrencies in online shopping. The goal of the study, which was conducted within the framework of the Technology Acceptance Model, was to discover the implications of consumers perceptions of cryptocurrencies ease of use, risk, and trust factors on their perceived benefit and intention to use cryptocurrencies in online purchasing. For this aim, it was discovered that perceived ease of use and trust have a significant positive effect on perceived benefit, while perceived risk has a significant negative effect, based on the analysis of data obtained from 391 customers via the online survey technique. In addition, perceived ease of use, trust and benefit also positively affect the intention to use cryptocurrency in online shopping. It is concluded that the perceived risk factor does not affect the intention to use cryptocurrency in online shopping. The findings provide significant theoretical and practical contributions to the fields of cryptocurrency and electronic commerce.

 İnternet teknolojileri alanındaki gelişmeler, geleneksel alışveriş davranışlarını değiştirmiş ve tüketicileri elektronik ticaret sitelerinden online alışveriş yapmaya yöneltmiştir. Elektronik ticaret alanındaki gelişmeler de ödeme sistemlerini çeşitlendirmiş ve ödemelerde sanal para birimleri kullanılmaya başlanmıştır. Sanal para denilince son zamanlarda akla gelen ilk kavram kripto paralardır. Yatırım aracı olarak görülen kripto paralar küresel pazarda birçok marka tarafından ödeme yöntemi olarak kullanılmaya başlandı. Bu aşamada araştırmanın temeli, Türkiyedeki tüketicilerin online alışverişte kripto para kullanma niyetlerini ortaya çıkarmaktır. Teknoloji Kabul Modeli çerçevesinde gerçekleştirilen çalışmanın amacı, tüketicilerin kripto para birimlerinin kullanım kolaylığı, risk ve güven faktörlerine ilişkin algılarının, algılanan fayda ve kripto para birimlerini çevrimiçi ortamda kullanma niyetleri üzerindeki etkilerini keşfetmektir. Bu amaçla, çevrimiçi anket tekniği ile 391 müşteriden elde edilen verilerin analizine dayalı olarak, algılanan kullanım kolaylığı ve güvenin algılanan fayda üzerinde anlamlı bir pozitif etkiye sahip olduğu, algılanan riskin ise anlamlı bir olumsuz etkiye sahip olduğu belirlenmiştir. Algılanan kullanım kolaylığı, güven ve fayda da online alışverişte kripto para kullanma niyetini olumlu yönde etkilemektedir. Ayrıca algılanan risk faktörünün online alışverişte kripto para kullanma niyetini etkilemediği sonucuna da varılmıştır. Bulgular, kripto para ve elektronik ticaret alanlarına önemli teorik ve pratik katkılar sağlamaktadır.

Makale detayları

RESEARCH ON CONSUMER OPINIONS ON THE USE OF CRYPTOCURRENCY IN ONLINE SHOPPING

Yazarlar:

İbrahim Avcı | Ezgi Özmen | Merve Ozhan

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

İşletme

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.19 Issue 2, pp.311-327

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001291866

pISSN:

2147-9208

Cryptocurrency

Online Shopping

Consumer

Internet

TAMKripto para birimi

Online Alışveriş

Tüketici

İnternet

TAM

Sayı

Makale detayları

Yazarlar: İbrahim Avcı | Ezgi Özmen | Merve Ozhan

Yayıncı: Zonguldak Bulent Ecevit University

Ana Başlıklar: İşletme

Dergi: Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.19 Issue 2, pp.311-327

Belge Tipi: Makale

Yayın Tarihi: 6/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001291866

pISSN: 2147-9208

Sayı

Yazarlar:

İbrahim Avcı | Ezgi Özmen | Merve Ozhan

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

İşletme

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.19 Issue 2, pp.311-327

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001291866

pISSN:

2147-9208