The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption

Sima Nart; Abdülkadir Öztürk; Remzi Altunışık

Makale detayları

The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption

Yazarlar:

Sima Nart | Abdülkadir Öztürk | Remzi Altunışık

Yayıncı:

Sakarya University

Ana Başlıklar:

İşletme

Dergi:

Sakarya Üniversitesi İşletme Enstitüsü Dergisi Vol.5 Issue 2, pp.57-63

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001302704

pISSN:

2717-767X

Anahtar kelimeler:

Özet:

 Aim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the overconsumption of resources. The antecedents of this environmental approach, which is called sustainable consumption, consist of variables such as environmental awareness, social awareness, food safety, and fair-trade principles. This study examines whether halal principles, among the increasing Muslim populations fundamental values, are an antecedent of sustainable consumption. Method: A descriptive research design was conducted to gather the data required to test the hypotheses of the research model. Required data was collected from the members of the Facebook group, which consists of members who share their consumption experiences within the framework of halal principles, through an online survey. Findings: The findings of this study indicate that halal values affect the tendency to consume sustainably, like other consumptionrelated sustainable values. Within the framework of sustainable understanding for Muslim consumers, halal-oriented values are found to be an influential variable in the consumption process. Results: It is possible that considering halal values while developing marketing strategies to promote sustainable consumption in countries with a large Muslim population will positively affect consumer attitudes.

 Aim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the overconsumption of resources. The antecedents of this environmental approach, which is called sustainable consumption, consist of variables such as environmental awareness, social awareness, food safety, and fair-trade principles. This study examines whether halal principles, among the increasing Muslim populations fundamental values, are an antecedent of sustainable consumption. Method: A descriptive research design was conducted to gather the data required to test the hypotheses of the research model. Required data was collected from the members of the Facebook group, which consists of members who share their consumption experiences within the framework of halal principles, through an online survey. Findings: The findings of this study indicate that halal values affect the tendency to consume sustainably, like other consumptionrelated sustainable values. Within the framework of sustainable understanding for Muslim consumers, halal-oriented values are found to be an influential variable in the consumption process. Results: It is possible that considering halal values while developing marketing strategies to promote sustainable consumption in countries with a large Muslim population will positively affect consumer attitudes.

 Aim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the overconsumption of resources. The antecedents of this environmental approach, which is called sustainable consumption, consist of variables such as environmental awareness, social awareness, food safety, and fair-trade principles. This study examines whether halal principles, among the increasing Muslim populations fundamental values, are an antecedent of sustainable consumption. Method: A descriptive research design was conducted to gather the data required to test the hypotheses of the research model. Required data was collected from the members of the Facebook group, which consists of members who share their consumption experiences within the framework of halal principles, through an online survey. Findings: The findings of this study indicate that halal values affect the tendency to consume sustainably, like other consumptionrelated sustainable values. Within the framework of sustainable understanding for Muslim consumers, halal-oriented values are found to be an influential variable in the consumption process. Results: It is possible that considering halal values while developing marketing strategies to promote sustainable consumption in countries with a large Muslim population will positively affect consumer attitudes.

 Amaç: Doğal dengeyi ve insanlığın geleceğini tehdit eden çevresel krizler nedeniyle tüketim tercihlerinde yeni yaklaşımlar gözlenmektedir. Çevresel konulara duyarlı tüketiciler, satın alma kararlarında gelecek nesilleri ve doğayı göz önünde bulundurmaktadırlar. Bu tüketiciler, kaynakların aşırı tüketimini azaltmaya çalışırlar. Sürdürülebilir tüketim olarak adlandırılan çevre yaklaşımının öncüllerini ise çevre bilinci, toplumsal farkındalık, gıda güvenliği, adil ticaret ilkeleri gibi değişkenler oluşturmaktadır. Bu çalışma, artan Müslüman nüfusun temel değerleri arasında yer alan helal ilkelerinin sürdürülebilir tüketimin öncülü olup olmadığını incelemektedir. Yöntem: Araştırma modelinin hipotezlerini test etmek için gerekli verileri toplamak üzere tanımlayıcı bir araştırma tasarımı yürütülmüştür. Helal ilkeler çerçevesinde tüketim deneyimlerini paylaşan üyelerden oluşan Facebook grubunun üyelerinden gerekli veriler online anket yoluyla toplanmıştır. Bulgular: Bu çalışmanın bulguları, tüketime bağlı diğer sürdürülebilir değerler gibi helal değerlerin de sürdürülebilir tüketim eğilimini etkilediğini göstermektedir. Müslüman tüketicilere yönelik sürdürülebilirlik anlayışı çerçevesinde helal odaklı değerlerin tüketim sürecinde etkili bir değişken olduğu tespit edilmiştir. Sonuç: Müslüman nüfusun yoğun olduğu ülkelerde sürdürülebilir tüketimin teşvik edilmesine yönelik pazarlama stratejileri geliştirilirken helal değerlerin dikkate alınmasının tüketici tutumlarını olumlu yönde etkilemesi mümkündür.

Makale detayları

The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption

Yazarlar:

Sima Nart | Abdülkadir Öztürk | Remzi Altunışık

Yayıncı:

Sakarya University

Ana Başlıklar:

İşletme

Dergi:

Sakarya Üniversitesi İşletme Enstitüsü Dergisi Vol.5 Issue 2, pp.57-63

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001302704

pISSN:

2717-767X

Sustainable Consumption

Halal Principle

Consumption ValuesSürdürülebilir Tüketim

Helal ilkeleri

Tüketim Değerleri

Sayı

Makale detayları

The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption

Yazarlar: Sima Nart | Abdülkadir Öztürk | Remzi Altunışık

Yayıncı: Sakarya University

Ana Başlıklar: İşletme

Dergi: Sakarya Üniversitesi İşletme Enstitüsü Dergisi Vol.5 Issue 2, pp.57-63

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001302704

pISSN: 2717-767X

Sustainable Consumption

Halal Principle

Consumption ValuesSürdürülebilir Tüketim

Helal ilkeleri

Tüketim Değerleri

Sayı

Yazarlar:

Sima Nart | Abdülkadir Öztürk | Remzi Altunışık

Yayıncı:

Sakarya University

Ana Başlıklar:

İşletme

Dergi:

Sakarya Üniversitesi İşletme Enstitüsü Dergisi Vol.5 Issue 2, pp.57-63

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001302704

pISSN:

2717-767X