Revealing Topics in Health & Fitness Mobile App Category User Reviews: A Topic Modeling Approach

Fatih Pınarbaşı

Makale detayları

Revealing Topics in Health & Fitness Mobile App Category User Reviews: A Topic Modeling Approach

Yazarlar:

Fatih Pınarbaşı

Yayıncı:

Manisa Celal Bayar University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Yönetim ve Ekonomi Dergisi Vol.32 Issue 2, pp.247-263

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001350454

pISSN:

1302-0064

Anahtar kelimeler:

Özet:

 Mobile devices and platforms, as an essential part of todays marketing, lead to significant opportunities for marketing decision-makers. Understanding the consumer through online reviews regarding social interactions, e-commerce, and daily activities becomes fundamental in digital marketing. The mobile app market consists of several categories with different characteristics, which require examination in different contexts. The study focuses on health  fitness category in the context of Türkiye market and mobile apps. The research aims to evaluate health  fitness mobile application market through Google Play Store user reviews and research questions are related to discovering topics and sub-topics in the user reviews. Consistent to research aims, the study adopts a topic modeling approach utilizing BERTopic model on 17.921 online reviews for 20 mobile apps. The study concludes 80 individual topics grouped into 10 topic groups namely: activities  fitness, advertisement overload  presence, dissatisfaction, experience sharing, features, feedback  question, functionality, privacy, recommended  not recommended, satisfaction. Theoretical contributions through four theories and practical implications of the study can shed light on future researches and industrial applications. Key Words: Health, Fitness, Mobile Application, User Reviews, Word Of Mouth JEL Classification: M31.

 Mobile devices and platforms, as an essential part of todays marketing, lead to significant opportunities for marketing decision-makers. Understanding the consumer through online reviews regarding social interactions, e-commerce, and daily activities becomes fundamental in digital marketing. The mobile app market consists of several categories with different characteristics, which require examination in different contexts. The study focuses on health  fitness category in the context of Türkiye market and mobile apps. The research aims to evaluate health  fitness mobile application market through Google Play Store user reviews and research questions are related to discovering topics and sub-topics in the user reviews. Consistent to research aims, the study adopts a topic modeling approach utilizing BERTopic model on 17.921 online reviews for 20 mobile apps. The study concludes 80 individual topics grouped into 10 topic groups namely: activities  fitness, advertisement overload  presence, dissatisfaction, experience sharing, features, feedback  question, functionality, privacy, recommended  not recommended, satisfaction. Theoretical contributions through four theories and practical implications of the study can shed light on future researches and industrial applications. Key Words: Health, Fitness, Mobile Application, User Reviews, Word Of Mouth JEL Classification: M31.

 Mobile devices and platforms, as an essential part of todays marketing, lead to significant opportunities for marketing decision-makers. Understanding the consumer through online reviews regarding social interactions, e-commerce, and daily activities becomes fundamental in digital marketing. The mobile app market consists of several categories with different characteristics, which require examination in different contexts. The study focuses on health  fitness category in the context of Türkiye market and mobile apps. The research aims to evaluate health  fitness mobile application market through Google Play Store user reviews and research questions are related to discovering topics and sub-topics in the user reviews. Consistent to research aims, the study adopts a topic modeling approach utilizing BERTopic model on 17.921 online reviews for 20 mobile apps. The study concludes 80 individual topics grouped into 10 topic groups namely: activities  fitness, advertisement overload  presence, dissatisfaction, experience sharing, features, feedback  question, functionality, privacy, recommended  not recommended, satisfaction. Theoretical contributions through four theories and practical implications of the study can shed light on future researches and industrial applications. Key Words: Health, Fitness, Mobile Application, User Reviews, Word Of Mouth JEL Classification: M31.

 Günümüz pazarlamasının vazgeçilmez bir parçası olan mobil cihazlar ve platformlar, pazarlama karar vericileri için önemli fırsatlar oluşturmaktadır. Tüketicinin sosyal etkileşimler, e-ticaret ve günlük aktiviteler hakkındaki çevrimiçi değerlendirmeleri üzerinden tüketiciyi anlamak dijital pazarlamada temel bir konu haline gelmiştir. Mobil uygulama pazarı, farklı bağlamlarda incelenmesi gereken farklı özelliklere sahip birkaç kategoriden oluşmaktadır. Çalışmada sağlık  fitness kategorisine Türkiye pazarı ve mobil uygulamalar bağlamında odaklanılmıştır. Araştırmanın amacı, Google Play Store kullanıcı yorumları üzerinden sağlık ve fitness mobil uygulama pazarını değerlendirmektir ve araştırma soruları, kullanıcı yorumlarındaki konuların ve alt konuların keşfedilmesiyle ilgilidir. Araştırma amaçlarına uygun olarak, çalışmada 20 mobil uygulama için 17.921 çevrimiçi yorum üzerinde BERTopic modelini kullanan bir konu modelleme yaklaşımı benimsenmiştir. Çalışmada 80 ayrı konu başlığı altında 10 konu grubu aktiviteler  fitness, aşırı reklam yüklemesi  reklam varlığı, memnuniyetsizlik, deneyim paylaşımı, özellikler, geri bildirim  soru, işlevsellik, gizlilik, önerme  önermeme, memnuniyet oluşturulmuştur. Çalışmanın dört teori üzerinden teorik katkıları ve pratik çıkarımları gelecekteki araştırmalara ve endüstriyel uygulamalara ışık tutmaktadır. Anahtar Kelimeler: Sağlık, Fitness, Mobil Uygulama, Kullanıcı Değerlendirmeleri, Kulaktan Kulağa Pazarlama, Ağızdan Ağıza Pazarlama JEL Sınıflandırması: M31.

Makale detayları

Revealing Topics in Health & Fitness Mobile App Category User Reviews: A Topic Modeling Approach

Yazarlar:

Fatih Pınarbaşı

Yayıncı:

Manisa Celal Bayar University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Yönetim ve Ekonomi Dergisi Vol.32 Issue 2, pp.247-263

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001350454

pISSN:

1302-0064

Health

Fitness

Mobile Application

User Reviews

Word Of MouthSağlık

Fitness

Mobil Uygulama

Kullanıcı Değerlendirmeleri

Kulaktan Kulağa Pazarlama

Sayı

Makale detayları

Yazarlar: Fatih Pınarbaşı

Yayıncı: Manisa Celal Bayar University

Ana Başlıklar: Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi: Yönetim ve Ekonomi Dergisi Vol.32 Issue 2, pp.247-263

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001350454

pISSN: 1302-0064

Sayı

Yazarlar:

Fatih Pınarbaşı

Yayıncı:

Manisa Celal Bayar University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Yönetim ve Ekonomi Dergisi Vol.32 Issue 2, pp.247-263

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001350454

pISSN:

1302-0064