The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Serhat ATA; Abdülvahap BAYDAŞ; Mehmet Emin YAŞAR

doi:https://doi.org/10.37880/cumuiibf.979417

Makale detayları

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Yazarlar:

Serhat ATA | Abdülvahap BAYDAŞ | Mehmet Emin YAŞAR

Ana Başlıklar:

Yönetim

Dergi:

Journal of Economics and Administrative Sciences 2021 Vol.22 Issue 2, pp.324-349

Belge Tipi:

Makale

Yayın Tarihi:

11/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000736442

DOI:

https://doi.org/10.37880/cumuiibf.979417

Özet:

 

The online purchasing status of consumers can be affected by many factors. One of these factors is website determinants. For consumers, online shopping involves more uncertainties than physical shopping. Especially in the current period, even daily basic needs are made with online shopping, which makes this situation even more difficult for both e-commerce businesses and customers. The aim of this study is to reveal the mediating role of customer e-trust in the relationship between determinants of shopping website and online purchase intention, satisfaction, and repurchase intention of customers. In this research, questionnaire method was applied on 321 participants and findings shows that image, interface, security, and privacy sub-dimensions of web determinants effect positively and meaningful purchase intention, customer satisfaction, and repurchase of customers. Besides, it was found that e-trust has partial mediating role in this relationship.

 

The online purchasing status of consumers can be affected by many factors. One of these factors is website determinants. For consumers, online shopping involves more uncertainties than physical shopping. Especially in the current period, even daily basic needs are made with online shopping, which makes this situation even more difficult for both e-commerce businesses and customers. The aim of this study is to reveal the mediating role of customer e-trust in the relationship between determinants of shopping website and online purchase intention, satisfaction, and repurchase intention of customers. In this research, questionnaire method was applied on 321 participants and findings shows that image, interface, security, and privacy sub-dimensions of web determinants effect positively and meaningful purchase intention, customer satisfaction, and repurchase of customers. Besides, it was found that e-trust has partial mediating role in this relationship.

Makale detayları

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase

Yazarlar: Serhat ATA | Abdülvahap BAYDAŞ | Mehmet Emin YAŞAR

Ana Başlıklar: Yönetim

Dergi: Journal of Economics and Administrative Sciences 2021 Vol.22 Issue 2, pp.324-349

Belge Tipi: Makale

Yayın Tarihi: 11/2021

Belge Dili: İngilizce

Document ID (Org No.): 2000736442

DOI: https://doi.org/10.37880/cumuiibf.979417

Sayı

Yazarlar:

Serhat ATA | Abdülvahap BAYDAŞ | Mehmet Emin YAŞAR

Ana Başlıklar:

Yönetim

Dergi:

Journal of Economics and Administrative Sciences 2021 Vol.22 Issue 2, pp.324-349

Belge Tipi:

Makale

Yayın Tarihi:

11/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000736442

DOI:

https://doi.org/10.37880/cumuiibf.979417