Malaysian Consumers Ethnocentrism: The Measurement Scale and Index

Noor Hasmini Abd Ghani; Nik Kamariah Nik Mat

Makale detayları

Malaysian Consumers Ethnocentrism: The Measurement Scale and Index

Yazarlar:

Noor Hasmini Abd Ghani | Nik Kamariah Nik Mat

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2017 Vol.7 Issue 1, pp.521-528

Belge Tipi:

Makale

Yayın Tarihi:

2/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000821340

Sıklık:

İki Aylık

eISSN:

2146-4405

Özet:

 

The government has revived its campaign for “Buy Malaysian Goods” in 2010 after its last campaign in 2009, in due to an increase of foreign competition. The campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services. This study attempts to specify the demographic profile of ethnocentric consumers; to validate the scale of ethnocentrism and its antecedents, and; to determine ethnocentrism index for Malaysian consumers. From the literature, 7 antecedents of customer ethnocentrisms were identified. Each variable is measured using 7-point Likert-scale: culture openness (6 items), conservatism (6 items), collectivism (6 items), patriotism (6 items), control belief (10 items), interest in foreign travel (4 items), and attitude toward local product (8 items). From 1000 questionnaires distributed to households, 486 were returned representing 48.6 percent response rate. The EFA of exogenous latent variables shows that most items conform back into its underlying components, thus, the instruments seem to surpass the convergent validity test. EFA of ethnocentrism however, diverts into two components: ethnocentrism (11) and animosity (6). The findings indicate support for validity of measurement models of all variables utilized. But, the result revealed that the ethnocentrism index for Malaysian consumers is middle category index.

Makale detayları

Malaysian Consumers Ethnocentrism: The Measurement Scale and Index

Yazarlar: Noor Hasmini Abd Ghani | Nik Kamariah Nik Mat

Yayıncı: İlhan ÖZTÜRK

Dergi: International Review of Management and Marketing 2017 Vol.7 Issue 1, pp.521-528

Belge Tipi: Makale

Yayın Tarihi: 2/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000821340

Sıklık: İki Aylık

eISSN: 2146-4405

Sayı

Yazarlar:

Noor Hasmini Abd Ghani | Nik Kamariah Nik Mat

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2017 Vol.7 Issue 1, pp.521-528

Belge Tipi:

Makale

Yayın Tarihi:

2/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000821340

Sıklık:

İki Aylık

eISSN:

2146-4405