360-degree Strategy for TV Broadcasters in New Media Era: TRT Case Research

Ömer Kısaoğlu

Makale detayları

360-degree Strategy for TV Broadcasters in New Media Era: TRT Case Research

Yazarlar:

Ömer Kısaoğlu

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Radyo-Televizyon | Yeni Medya

Dergi:

Yeni Medya Issue 15, pp.48-68

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001306627

pISSN:

2587-1285

Anahtar kelimeler:

Özet:

 Television broadcasting develops new forms of distribution with the technological developments. With the inclusion of online opportunities in distribution, new strategies gain importance and current broadcasting activities require a 360-degree strategy. Broadcasters continue to operate on multiple platforms and adopt a 360-degree strategy in order to adapt to changing conditions. This study aims to reveal the activities and broadcasting strategies of the Turkish public service broadcaster TRT in the changing conditions of the sector. The importance of the study is to determine the impact of technological developments on the broadcasting industry. The literature review section analyses the 360-degree strategy and transformation of public service broadcasters with online distribution. Based on the previous studies in the literature, the public service broadcaster TRT from Turkey was taken as a sample. The case research method was used to study the TRT sample. Categories of broadcast distribution formats were created within the framework of the defined 360-degree strategy, and TRTs broadcasting activities were examined under these categories. The most general result obtained as a result of the research is that TRT broadcasts in a wide distribution network and uses on-demand services at a high rate.

 Television broadcasting develops new forms of distribution with the technological developments. With the inclusion of online opportunities in distribution, new strategies gain importance and current broadcasting activities require a 360-degree strategy. Broadcasters continue to operate on multiple platforms and adopt a 360-degree strategy in order to adapt to changing conditions. This study aims to reveal the activities and broadcasting strategies of the Turkish public service broadcaster TRT in the changing conditions of the sector. The importance of the study is to determine the impact of technological developments on the broadcasting industry. The literature review section analyses the 360-degree strategy and transformation of public service broadcasters with online distribution. Based on the previous studies in the literature, the public service broadcaster TRT from Turkey was taken as a sample. The case research method was used to study the TRT sample. Categories of broadcast distribution formats were created within the framework of the defined 360-degree strategy, and TRTs broadcasting activities were examined under these categories. The most general result obtained as a result of the research is that TRT broadcasts in a wide distribution network and uses on-demand services at a high rate.

 Television broadcasting develops new forms of distribution with the technological developments. With the inclusion of online opportunities in distribution, new strategies gain importance and current broadcasting activities require a 360-degree strategy. Broadcasters continue to operate on multiple platforms and adopt a 360-degree strategy in order to adapt to changing conditions. This study aims to reveal the activities and broadcasting strategies of the Turkish public service broadcaster TRT in the changing conditions of the sector. The importance of the study is to determine the impact of technological developments on the broadcasting industry. The literature review section analyses the 360-degree strategy and transformation of public service broadcasters with online distribution. Based on the previous studies in the literature, the public service broadcaster TRT from Turkey was taken as a sample. The case research method was used to study the TRT sample. Categories of broadcast distribution formats were created within the framework of the defined 360-degree strategy, and TRTs broadcasting activities were examined under these categories. The most general result obtained as a result of the research is that TRT broadcasts in a wide distribution network and uses on-demand services at a high rate.

 Televizyon yayıncılığı teknolojik gelişmelerle birlikte yeni dağıtım biçimleri geliştirmektedir. Çevrimiçi olanakların dağıtıma dahil olmasıyla yeni stratejiler önem kazanmakta ve mevcut yayıncılık faaliyetleri 360 derecelik bir strateji gerektirmektedir. Yayıncılar değişen koşullara uyum sağlayabilmek için çoklu platformlarda faaliyet göstermekte ve 360 derece dağıtım stratejisine uyum sağlamaya çalışmaktadır. Bu çalışma, televizyon yayıncılığının değişen koşullarında Türkiyenin kamu hizmeti yayıncısı TRTnin dağıtım faaliyetlerini ve yayıncılık stratejisini ortaya koymayı amaçlamaktadır. Teknolojik gelişmelerin yayıncılık sektörü üzerindeki etkisini belirlemek çalışmanın önemini oluşturmaktadır. Alan yazın taramasında kamu hizmeti yayıncılarının 360 derece stratejisi ve çevrimiçi dağıtım ile dönüşümü analiz edilmektedir. Alan yazındaki önceki çalışmalara dayanarak, Türkiyeden kamu hizmeti yayıncısı TRT örneklem olarak seçilmiştir. TRTnin faaliyetlerini incelemek için durum çalışması yöntemi kullanılmıştır. 360 derece yayın stratejisinin dağıtım yöntemleri belirlenmiş ve kategoriler oluşturulmuş, TRTnin yayıncılık faaliyetleri bu kategoriler altında incelenmiştir. Araştırma sonucunda elde edilen en genel sonuç, TRTnin geniş bir dağıtım ağında yayın yaptığı ve isteğe bağlı hizmetleri yüksek oranda kullandığı olmuştur.

Makale detayları

360-degree Strategy for TV Broadcasters in New Media Era: TRT Case Research

Yazarlar:

Ömer Kısaoğlu

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Radyo-Televizyon | Yeni Medya

Dergi:

Yeni Medya Issue 15, pp.48-68

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001306627

pISSN:

2587-1285

Broadcasting

360-degree strategy

Public service broadcasting

Online distribution

TRTTelevizyon yayıncılığı

360 derece yayın stratejisi

Kamu hizmeti yayıncılığı

Çevrimiçi dağıtım

TRT

Sayı

Makale detayları

Yazarlar: Ömer Kısaoğlu

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: Radyo-Televizyon | Yeni Medya

Dergi: Yeni Medya Issue 15, pp.48-68

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001306627

pISSN: 2587-1285

Sayı

Yazarlar:

Ömer Kısaoğlu

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Radyo-Televizyon | Yeni Medya

Dergi:

Yeni Medya Issue 15, pp.48-68

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001306627

pISSN:

2587-1285