PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

Caroline Rosie  Jeffrey Nasah; Minah Japang; Goh Say Leng

Makale detayları

PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

Yazarlar:

Caroline Rosie Jeffrey Nasah | Minah Japang | Goh Say Leng

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.1-9

Belge Tipi:

Makale

Yayın Tarihi:

11/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000810489

Sıklık:

İki Yıllık

eISSN:

2146-0744

Özet:

 

The emergence of e-commerce technologies and rapid global expansions are the  trends in today’s modern business landscape. Studies on the integration of e- commerce and firm’s export market strategy and export performance has shown  significant results. In relation, further study has been conducted to examine the  effects of e-commerce drivers on firm’s export marketing strategy in the export  venture market. However, little research has been conducted in developing  countries like Malaysia. Therefore, this paper aims to explore the perception of  Small and Medium Enterprises (SMEs) in Malaysia particularly in Labuan  Federal Territory (F.T.), towards the usage of e-commerce drivers in their export  marketing strategy.

Makale detayları

PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

Yazarlar: Caroline Rosie Jeffrey Nasah | Minah Japang | Goh Say Leng

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.1-9

Belge Tipi: Makale

Yayın Tarihi: 11/2012

Belge Dili: Türkçe

Document ID (Org No.): 2000810489

Sıklık: İki Yıllık

eISSN: 2146-0744

Sayı

Yazarlar:

Caroline Rosie Jeffrey Nasah | Minah Japang | Goh Say Leng

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.1-9

Belge Tipi:

Makale

Yayın Tarihi:

11/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000810489

Sıklık:

İki Yıllık

eISSN:

2146-0744