The Mediating Role of Duration of Use in the Effect of Social Media Trust Level on Health Information Acquisition and Confirmation Behaviour in Digital Environments

Şükrü Balcı; Hamide Sarıtaş; Seren İldız; Rahma Mohammed

Makale detayları

The Mediating Role of Duration of Use in the Effect of Social Media Trust Level on Health Information Acquisition and Confirmation Behaviour in Digital Environments

Yazarlar:

Şükrü Balcı | Hamide Sarıtaş | Seren İldız | Rahma Mohammed

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları | Yeni Medya

Dergi:

Yeni Medya Issue 16, pp.122-143

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001321283

pISSN:

2587-1285

Anahtar kelimeler:

Özet:

 The main purpose of this research is to reveal the effect of the level of trust in social media on obtaining health information in digital environments. The research, in which the quantitative research method was used, was conducted with a sample of 402 volunteer participants in the population of citizens between the ages of 18-65 living in Konya. As a result of the analysis, It has been determined that the level of trust in social media has a significant and positive effect on obtaining health information in the digital environment. Similarly, as daily social media usage time increases, there is also an increase in obtaining health information in digital environments. Additionally, it has been determined that the level of trust in social media and obtaining health information in the digital environment differs according to gender. Again, in the study, it was determined that the duration of social media use had a partial mediator role in the relationship between trust in social media and obtaining health information and confirmation behavior in digital environment.

 The main purpose of this research is to reveal the effect of the level of trust in social media on obtaining health information in digital environments. The research, in which the quantitative research method was used, was conducted with a sample of 402 volunteer participants in the population of citizens between the ages of 18-65 living in Konya. As a result of the analysis, It has been determined that the level of trust in social media has a significant and positive effect on obtaining health information in the digital environment. Similarly, as daily social media usage time increases, there is also an increase in obtaining health information in digital environments. Additionally, it has been determined that the level of trust in social media and obtaining health information in the digital environment differs according to gender. Again, in the study, it was determined that the duration of social media use had a partial mediator role in the relationship between trust in social media and obtaining health information and confirmation behavior in digital environment.

 The main purpose of this research is to reveal the effect of the level of trust in social media on obtaining health information in digital environments. The research, in which the quantitative research method was used, was conducted with a sample of 402 volunteer participants in the population of citizens between the ages of 18-65 living in Konya. As a result of the analysis, It has been determined that the level of trust in social media has a significant and positive effect on obtaining health information in the digital environment. Similarly, as daily social media usage time increases, there is also an increase in obtaining health information in digital environments. Additionally, it has been determined that the level of trust in social media and obtaining health information in the digital environment differs according to gender. Again, in the study, it was determined that the duration of social media use had a partial mediator role in the relationship between trust in social media and obtaining health information and confirmation behavior in digital environment.

 Bu araştırmanın temel amacı, sosyal medyaya güven düzeyinin dijital ortamlarda sağlık bilgisi edinme üzerindeki etkisini ortaya çıkarmaktır. Nicel araştırma yönteminin kullanıldığı araştırma Konyada yaşayan 18-65 yaş arasında bulunan vatandaşlar evreninde 402 gönüllü katılımcı örnekleminde yapılmıştır. Analizler sonucunda; sosyal medyaya güven düzeyinin, dijital ortamda sağlık bilgisi edinme üzerinde anlamlı ve pozitif bir etkisi bulunduğu tespit edilmiştir. Benzer şekilde günlük sosyal medya kullanım süresi arttıkça, dijital ortamlarda sağlık bilgisi edinmede de bir artış yaşanmaktadır. Ayrıca sosyal medyaya güven düzeyi ile dijital ortamda sağlık bilgisi edinmenin cinsiyete göre farklılık gösterdiği tespit edilmiştir. Yine çalışmada sosyal medyaya güven ile dijital ortamlarda sağlık bilgisi edinme ve teyit davranışı arasındaki ilişkide sosyal medya kullanım süresinin kısmi aracılık rolü olduğu belirlenmiştir.

Makale detayları

The Mediating Role of Duration of Use in the Effect of Social Media Trust Level on Health Information Acquisition and Confirmation Behaviour in Digital Environments

Yazarlar:

Şükrü Balcı | Hamide Sarıtaş | Seren İldız | Rahma Mohammed

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları | Yeni Medya

Dergi:

Yeni Medya Issue 16, pp.122-143

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001321283

pISSN:

2587-1285

Social media

trust in social media

health information

digital literacySosyal medya

sosyal medyaya güven

sağlık bilgisi

dijital okuryazarlık

Sayı

Makale detayları

Yazarlar: Şükrü Balcı | Hamide Sarıtaş | Seren İldız | Rahma Mohammed

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: İletişim Çalışmaları | Yeni Medya

Dergi: Yeni Medya Issue 16, pp.122-143

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001321283

pISSN: 2587-1285

Sayı

Yazarlar:

Şükrü Balcı | Hamide Sarıtaş | Seren İldız | Rahma Mohammed

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları | Yeni Medya

Dergi:

Yeni Medya Issue 16, pp.122-143

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001321283

pISSN:

2587-1285