Statuses of Mentioning 4 Biggest Clubs with Positive-Negative Concepts in Sports Columns and Club Images

Mehmet Fatih Karaca; Ömer Faruk Yazıcı

Makale detayları

Statuses of Mentioning 4 Biggest Clubs with Positive-Negative Concepts in Sports Columns and Club Images

Yazarlar:

Mehmet Fatih Karaca | Ömer Faruk Yazıcı

Yayıncı:

Gaziantep University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Gaziantep Üniversitesi Sosyal Bilimler Dergisi Vol.23 Issue 1, pp.391-409

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310449

pISSN:

1303-0094

Anahtar kelimeler:

Özet:

 It is very important for the clubs image and future whether the columns about the clubs are positive or negative. In order to investigate this situation, in this study, the status of being mentioned together with positive and negative concepts in the sports columns of 4 biggest clubs and their effects on the club image were revealed. The study was conducted with 9862 columns retrieved from 52 sports columnists of 5 newspapers with highest circulation, published between 2017-2021, including Fenerbahçe, Galatasaray, Beşiktaş and Trabzon within its content. It was used Natural Language Processing techniques and the software developed in C language in Visual Studio environment in all of processes. The statuses of mentioning 19 positive meta-concepts with 42 sub-concepts and 23 negative meta-concepts with 62 sub-concepts together with the clubs in the columns were determined by developed software. It was seen that the most mentioned 3 positive concepts are respect, friend, justice with 4 clubs in different order and the least mentioned concepts are compassion, kindness, gentle in the same order. Conversely, difference was found out in clubs regarding the most and the least mentioned 3 negative concepts. The most and the least mentioned negative concepts with clubs are as follows respectively: Fenerbahçe fight, anger, enemy and wild, slang, deception; Galatasaray insult, fight, enemy and slang, wild, provocation; Beşiktaş unfair, fight, anger and slang, wild, hooligan; Trabzonspor unfair, fight, anger and slang, provocation, wild. However, it was found out that the positive concepts are used more than negative concepts in columns. It was evaluated that the corporate image and respectability of the clubs which are mentioned with positive concepts can increase, and that the clubs which are mostly associated with negative concepts, can damage the club image for many years by having a negative place in the minds.

 It is very important for the clubs image and future whether the columns about the clubs are positive or negative. In order to investigate this situation, in this study, the status of being mentioned together with positive and negative concepts in the sports columns of 4 biggest clubs and their effects on the club image were revealed. The study was conducted with 9862 columns retrieved from 52 sports columnists of 5 newspapers with highest circulation, published between 2017-2021, including Fenerbahçe, Galatasaray, Beşiktaş and Trabzon within its content. It was used Natural Language Processing techniques and the software developed in C language in Visual Studio environment in all of processes. The statuses of mentioning 19 positive meta-concepts with 42 sub-concepts and 23 negative meta-concepts with 62 sub-concepts together with the clubs in the columns were determined by developed software. It was seen that the most mentioned 3 positive concepts are respect, friend, justice with 4 clubs in different order and the least mentioned concepts are compassion, kindness, gentle in the same order. Conversely, difference was found out in clubs regarding the most and the least mentioned 3 negative concepts. The most and the least mentioned negative concepts with clubs are as follows respectively: Fenerbahçe fight, anger, enemy and wild, slang, deception; Galatasaray insult, fight, enemy and slang, wild, provocation; Beşiktaş unfair, fight, anger and slang, wild, hooligan; Trabzonspor unfair, fight, anger and slang, provocation, wild. However, it was found out that the positive concepts are used more than negative concepts in columns. It was evaluated that the corporate image and respectability of the clubs which are mentioned with positive concepts can increase, and that the clubs which are mostly associated with negative concepts, can damage the club image for many years by having a negative place in the minds.

 It is very important for the clubs image and future whether the columns about the clubs are positive or negative. In order to investigate this situation, in this study, the status of being mentioned together with positive and negative concepts in the sports columns of 4 biggest clubs and their effects on the club image were revealed. The study was conducted with 9862 columns retrieved from 52 sports columnists of 5 newspapers with highest circulation, published between 2017-2021, including Fenerbahçe, Galatasaray, Beşiktaş and Trabzon within its content. It was used Natural Language Processing techniques and the software developed in C language in Visual Studio environment in all of processes. The statuses of mentioning 19 positive meta-concepts with 42 sub-concepts and 23 negative meta-concepts with 62 sub-concepts together with the clubs in the columns were determined by developed software. It was seen that the most mentioned 3 positive concepts are respect, friend, justice with 4 clubs in different order and the least mentioned concepts are compassion, kindness, gentle in the same order. Conversely, difference was found out in clubs regarding the most and the least mentioned 3 negative concepts. The most and the least mentioned negative concepts with clubs are as follows respectively: Fenerbahçe fight, anger, enemy and wild, slang, deception; Galatasaray insult, fight, enemy and slang, wild, provocation; Beşiktaş unfair, fight, anger and slang, wild, hooligan; Trabzonspor unfair, fight, anger and slang, provocation, wild. However, it was found out that the positive concepts are used more than negative concepts in columns. It was evaluated that the corporate image and respectability of the clubs which are mentioned with positive concepts can increase, and that the clubs which are mostly associated with negative concepts, can damage the club image for many years by having a negative place in the minds.

 Kulüpler hakkındaki köşe yazılarının olumlu veya olumsuz olması, kulüplerin imajı ve geleceği açısından oldukça önemlidir. Bu durumun araştırılması amacıyla bu çalışmada, 4 büyük kulübün spor köşe yazılarında olumlu ve olumsuz kavramlarla birlikte anılma durumları ve bunların kulüp imajına etkileri ortaya konulmuştur. Tirajı en yüksek 5 gazeteden 52 spor köşe yazarına ait 2017-2021 yılları arasındaki yazılardan içeriğinde Fenerbahçe, Galatasaray, Beşiktaş ve Trabzonspor geçen 9862 köşe yazısıyla çalışma yürütülmüştür. İşlemlerin tamamında Doğal Dil İşleme teknikleri ve Visual Studio ortamında C dilinde geliştirilen yazılımdan faydalanılmıştır. 42 alt kavrama sahip 19 olumlu üst kavram ile 62 alt kavrama sahip 23 olumsuz üst kavramın köşe yazılarında kulüplerle birlikte anılma durumları, geliştirilen yazılımla belirlenmiştir. Araştırma bulgularında 4 kulüple farklı sıralamalarda olsa da en çok vurgulanan 3 olumlu kavramın saygı, dost, adalet; en az vurgulananlarınsa bütün kulüplerde aynı sıralamada merhamet, şefkat, kibar olduğu görülmüştür. Öte yandan en çoken az vurgulanan 3 olumsuz kavramdaysa kulüpten kulübe farklılık belirlenmiştir. Fenerbahçeyle en çok kavga, sinir, düşman, en az vahşi, argo, hile; Galatasarayla en çok hakaret, kavga, düşman, en az argo, vahşi, kışkırt; Beşiktaş ve Trabzonsporla en çok haksız, kavga, sinir; Beşiktaşla en az argo, vahşi, holigan; Trabzonsporla en az argo, kışkırt, vahşi olumsuz kavramları birlikte anılmıştır. Bununla birlikte, köşe yazılarında olumlu kavramlara olumsuz kavramlardan daha fazla yer verildiği tespit edilmiştir. Olumlu kavramlarla daha sık anılan kulüplerin kurumsal imajının ve saygınlığının artabileceği; olumsuz kavramlarla daha çok anılan kulüplerinse zihinlerde olumsuz yer ederek kulüp imajına uzun yıllar zarar verebileceği değerlendirilmiştir.

Makale detayları

Statuses of Mentioning 4 Biggest Clubs with Positive-Negative Concepts in Sports Columns and Club Images

Yazarlar:

Mehmet Fatih Karaca | Ömer Faruk Yazıcı

Yayıncı:

Gaziantep University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Gaziantep Üniversitesi Sosyal Bilimler Dergisi Vol.23 Issue 1, pp.391-409

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310449

pISSN:

1303-0094

Football

Club

Image

Column

Natural language processingFutbol

Kulüp

İmaj

Köşe Yazısı

Doğal dil işleme

Sayı

Makale detayları

Yazarlar: Mehmet Fatih Karaca | Ömer Faruk Yazıcı

Yayıncı: Gaziantep University

Ana Başlıklar: İletişim ve Medya Çalışmaları

Dergi: Gaziantep Üniversitesi Sosyal Bilimler Dergisi Vol.23 Issue 1, pp.391-409

Belge Tipi: Makale

Yayın Tarihi: 1/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001310449

pISSN: 1303-0094

Sayı

Yazarlar:

Mehmet Fatih Karaca | Ömer Faruk Yazıcı

Yayıncı:

Gaziantep University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Gaziantep Üniversitesi Sosyal Bilimler Dergisi Vol.23 Issue 1, pp.391-409

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310449

pISSN:

1303-0094