The Moderator Role of intrepreneurship Trait as a Mediator of Employees' Perception of Justice in the Effect of Internal Marketing Practices on Person-Organisation Fit: An Application in Telecommunication Sector

Yusuf Yazıcı; Ahmet Mutlu Akyüz

Makale detayları

The Moderator Role of intrepreneurship Trait as a Mediator of Employees' Perception of Justice in the Effect of Internal Marketing Practices on Person-Organisation Fit: An Application in Telecommunication Sector

Yazarlar:

Yusuf Yazıcı | Ahmet Mutlu Akyüz

Yayıncı:

Gumushane University

Ana Başlıklar:

Pazarlama (Diğer)

Dergi:

Gümüşhane Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 3, pp.949-972

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001326860

pISSN:

1309-7423

Anahtar kelimeler:

Özet:

 The purpose of this research is to examine the process of adaptation of internal practices to the corporate culture of employees for competitive advantage. The research was conducted with the participation of 658 customer relations employees of a company serving in the telecommunications sector. While the significant effect of training-development, wage-rewarding, empowerment, internal communication dimensions on the effect of internal marketing on person-organisation fit was found, flexible working was not found. As the mediating effect of distributive justice; while the mediating effect was found in the dimensions of wage-reward, empowerment and flexible working, it was not found in the dimensions of training-development and internal communication. As the moderating effect of intrapreneurship; while the moderating effect was found in the dimensions of internal communication and flexible working, the moderating effect was not found in the dimensions of training-development, wage-reward and empowerment.

 The purpose of this research is to examine the process of adaptation of internal practices to the corporate culture of employees for competitive advantage. The research was conducted with the participation of 658 customer relations employees of a company serving in the telecommunications sector. While the significant effect of training-development, wage-rewarding, empowerment, internal communication dimensions on the effect of internal marketing on person-organisation fit was found, flexible working was not found. As the mediating effect of distributive justice; while the mediating effect was found in the dimensions of wage-reward, empowerment and flexible working, it was not found in the dimensions of training-development and internal communication. As the moderating effect of intrapreneurship; while the moderating effect was found in the dimensions of internal communication and flexible working, the moderating effect was not found in the dimensions of training-development, wage-reward and empowerment.

 The purpose of this research is to examine the process of adaptation of internal practices to the corporate culture of employees for competitive advantage. The research was conducted with the participation of 658 customer relations employees of a company serving in the telecommunications sector. While the significant effect of training-development, wage-rewarding, empowerment, internal communication dimensions on the effect of internal marketing on person-organisation fit was found, flexible working was not found. As the mediating effect of distributive justice; while the mediating effect was found in the dimensions of wage-reward, empowerment and flexible working, it was not found in the dimensions of training-development and internal communication. As the moderating effect of intrapreneurship; while the moderating effect was found in the dimensions of internal communication and flexible working, the moderating effect was not found in the dimensions of training-development, wage-reward and empowerment.

 Bu araştırmanın amacı rekabet avantajı için şirket içi uygulamaların çalışanların şirket kültürüne uyum sürecini incelemektir. Araştırma telekomünikasyon sektöründe hizmet veren bir işletmenin 658 müşteri ilişkileri çalışanının katılımı ile gerçekleştirilmiştir. İçsel pazarlamanın kişi örgüt uyumunaKÖU etkisinde eğitim-gelişimEG, ücret-ödüllendirmeÜÖ, güçlendirmeG, iç iletişimİİL boyutlarının anlamlı etkisi tespit edilirken esnek çalışmanınEG tespit edilememiştir. Dağıtım adaletininDA aracı etkisi olarak; ücret-ödüllendirme, güçlendirme ve esnek çalışma boyutlarında aracılık etki tespit edilirken eğitim-gelişim, iç iletişim boyutlarında tespit edilememiştir. İç girişimciliğinİG düzenleyici etkisi olarak; iç iletişim ve esnek çalışma boyutlarında düzenleyici etki tespit edilirken eğitim-gelişim, ücret-ödüllendirme, güçlendirme boyutlarında düzenleyici etki tespit edilememiştir.

Makale detayları

The Moderator Role of intrepreneurship Trait as a Mediator of Employees' Perception of Justice in the Effect of Internal Marketing Practices on Person-Organisation Fit: An Application in Telecommunication Sector

Yazarlar:

Yusuf Yazıcı | Ahmet Mutlu Akyüz

Yayıncı:

Gumushane University

Ana Başlıklar:

Pazarlama (Diğer)

Dergi:

Gümüşhane Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 3, pp.949-972

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001326860

pISSN:

1309-7423

Internal marketing

Person-organization fit

Justice

Intrapreneurshipİçsel pazarlama

Kişi-örgüt uyumu

Adalet

İç girişimcilik

Sayı

Makale detayları

Yazarlar: Yusuf Yazıcı | Ahmet Mutlu Akyüz

Yayıncı: Gumushane University

Ana Başlıklar: Pazarlama (Diğer)

Dergi: Gümüşhane Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 3, pp.949-972

Belge Tipi: Makale

Yayın Tarihi: 8/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001326860

pISSN: 1309-7423

Sayı

Yazarlar:

Yusuf Yazıcı | Ahmet Mutlu Akyüz

Yayıncı:

Gumushane University

Ana Başlıklar:

Pazarlama (Diğer)

Dergi:

Gümüşhane Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 3, pp.949-972

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001326860

pISSN:

1309-7423