Foreign Direct Investment, Brand Value, and Economic Performance: A Multinational Analysis

Tuba Yıldız; Ünal Arslan; N.zeynep Ökten; Yıldız Sağlam Çeliköz; Hale Kırmızıoğlu

Makale detayları

Foreign Direct Investment, Brand Value, and Economic Performance: A Multinational Analysis

Yazarlar:

Tuba Yıldız | Ünal Arslan | N.zeynep Ökten | Yıldız Sağlam Çeliköz | Hale Kırmızıoğlu

Yayıncı:

Istanbul University

Ana Başlıklar:

Ekonomi Teorisi (Diğer)

Dergi:

İstanbul İktisat Dergisi Vol.74 Issue 2, pp.529-549

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001340609

pISSN:

2602-4152

Anahtar kelimeler:

Özet:

 The visibility and dependability of multinational corporations products increase with the fact that they introduce their goods to markets in other nations through foreign direct investments. The method for presenting products to international markets through foreign direct investments reveals the products reputation and therefore the brands development value. This study examines the relationship between foreign direct investments and brand value in Australia, Canada, China, France, India, Japan, Spain, the USA, and the UK for the period 2007-2023. The majority of studies in the literature attempt to explain the impact of brand value on foreign direct investments. However, very few studies explain the impac foreign direct investments on brand value and 1st generation unit root tests were generally used. Unlike existing studies, In this study, the second-generation unit root test, Durbin-Hausman cointegration, and Common Correlated Effects Mean Group estimation methods were used. As a result, it is anticipated that this study will contribute to the literature in this regard. The findings show that increases in foreign direct investments boost brand value. JEL Classification : D02 , F21 , C23.

 The visibility and dependability of multinational corporations products increase with the fact that they introduce their goods to markets in other nations through foreign direct investments. The method for presenting products to international markets through foreign direct investments reveals the products reputation and therefore the brands development value. This study examines the relationship between foreign direct investments and brand value in Australia, Canada, China, France, India, Japan, Spain, the USA, and the UK for the period 2007-2023. The majority of studies in the literature attempt to explain the impact of brand value on foreign direct investments. However, very few studies explain the impac foreign direct investments on brand value and 1st generation unit root tests were generally used. Unlike existing studies, In this study, the second-generation unit root test, Durbin-Hausman cointegration, and Common Correlated Effects Mean Group estimation methods were used. As a result, it is anticipated that this study will contribute to the literature in this regard. The findings show that increases in foreign direct investments boost brand value. JEL Classification : D02 , F21 , C23.

 The visibility and dependability of multinational corporations products increase with the fact that they introduce their goods to markets in other nations through foreign direct investments. The method for presenting products to international markets through foreign direct investments reveals the products reputation and therefore the brands development value. This study examines the relationship between foreign direct investments and brand value in Australia, Canada, China, France, India, Japan, Spain, the USA, and the UK for the period 2007-2023. The majority of studies in the literature attempt to explain the impact of brand value on foreign direct investments. However, very few studies explain the impac foreign direct investments on brand value and 1st generation unit root tests were generally used. Unlike existing studies, In this study, the second-generation unit root test, Durbin-Hausman cointegration, and Common Correlated Effects Mean Group estimation methods were used. As a result, it is anticipated that this study will contribute to the literature in this regard. The findings show that increases in foreign direct investments boost brand value. JEL Classification : D02 , F21 , C23.

 The visibility and dependability of multinational corporations products increase with the fact that they introduce their goods to markets in other nations through foreign direct investments. The method for presenting products to international markets through foreign direct investments reveals the products reputation and therefore the brands development value. This study examines the relationship between foreign direct investments and brand value in Australia, Canada, China, France, India, Japan, Spain, the USA, and the UK for the period 2007-2023. The majority of studies in the literature attempt to explain the impact of brand value on foreign direct investments. However, very few studies explain the impac foreign direct investments on brand value and 1st generation unit root tests were generally used. Unlike existing studies, In this study, the second-generation unit root test, Durbin-Hausman cointegration, and Common Correlated Effects Mean Group estimation methods were used. As a result, it is anticipated that this study will contribute to the literature in this regard. The findings show that increases in foreign direct investments boost brand value. JEL Classification : D02 , F21 , C23.

Makale detayları

Foreign Direct Investment, Brand Value, and Economic Performance: A Multinational Analysis

Yazarlar:

Tuba Yıldız | Ünal Arslan | N.zeynep Ökten | Yıldız Sağlam Çeliköz | Hale Kırmızıoğlu

Yayıncı:

Istanbul University

Ana Başlıklar:

Ekonomi Teorisi (Diğer)

Dergi:

İstanbul İktisat Dergisi Vol.74 Issue 2, pp.529-549

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001340609

pISSN:

2602-4152

Brand value

Foreign direct investments

Panel data analysis

Sayı

Makale detayları

Foreign Direct Investment, Brand Value, and Economic Performance: A Multinational Analysis

Yazarlar: Tuba Yıldız | Ünal Arslan | N.zeynep Ökten | Yıldız Sağlam Çeliköz | Hale Kırmızıoğlu

Yayıncı: Istanbul University

Ana Başlıklar: Ekonomi Teorisi (Diğer)

Dergi: İstanbul İktisat Dergisi Vol.74 Issue 2, pp.529-549

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: İngilizce

Document ID (Org No.): 2001340609

pISSN: 2602-4152

Brand value

Foreign direct investments

Panel data analysis

Sayı

Yazarlar:

Tuba Yıldız | Ünal Arslan | N.zeynep Ökten | Yıldız Sağlam Çeliköz | Hale Kırmızıoğlu

Yayıncı:

Istanbul University

Ana Başlıklar:

Ekonomi Teorisi (Diğer)

Dergi:

İstanbul İktisat Dergisi Vol.74 Issue 2, pp.529-549

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001340609

pISSN:

2602-4152