Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea

Jean Paolo Lacap

Makale detayları

Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea

Yazarlar:

Jean Paolo Lacap

Yayıncı:

Akdeniz University

Ana Başlıklar:

Tourism (Other)

Dergi:

Advances in Hospitality and Tourism Research (AHTR) Vol.11 Issue 1, pp.1-27

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001284635

pISSN:

2147-9100

Anahtar kelimeler:

Özet:

 In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response SOR model, the present study aims to examine how Korean film-induced effects visual, vocal, and celebrity influence viewers intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based partial least squares path modelling, the results revealed that film-induced effects significantly and positively influence viewers intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.

 In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response SOR model, the present study aims to examine how Korean film-induced effects visual, vocal, and celebrity influence viewers intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based partial least squares path modelling, the results revealed that film-induced effects significantly and positively influence viewers intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.

 In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response SOR model, the present study aims to examine how Korean film-induced effects visual, vocal, and celebrity influence viewers intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based partial least squares path modelling, the results revealed that film-induced effects significantly and positively influence viewers intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.

 In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response SOR model, the present study aims to examine how Korean film-induced effects visual, vocal, and celebrity influence viewers intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based partial least squares path modelling, the results revealed that film-induced effects significantly and positively influence viewers intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.

Makale detayları

Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea

Yazarlar:

Jean Paolo Lacap

Yayıncı:

Akdeniz University

Ana Başlıklar:

Tourism (Other)

Dergi:

Advances in Hospitality and Tourism Research (AHTR) Vol.11 Issue 1, pp.1-27

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001284635

pISSN:

2147-9100

film-induced tourism

country image

intention to visit

Korean films

South Korea

Sayı

Makale detayları

Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea

Yazarlar: Jean Paolo Lacap

Yayıncı: Akdeniz University

Ana Başlıklar: Tourism (Other)

Dergi: Advances in Hospitality and Tourism Research (AHTR) Vol.11 Issue 1, pp.1-27

Belge Tipi: Makale

Yayın Tarihi: 1/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001284635

pISSN: 2147-9100

film-induced tourism

country image

intention to visit

Korean films

South Korea

Sayı

Yazarlar:

Jean Paolo Lacap

Yayıncı:

Akdeniz University

Ana Başlıklar:

Tourism (Other)

Dergi:

Advances in Hospitality and Tourism Research (AHTR) Vol.11 Issue 1, pp.1-27

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001284635

pISSN:

2147-9100